Trey Ikard

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How to Grow Adoption and Engagement for your Mobile App

<i>Sangeet Paul Choudary analyzes business models for Internet startups at his blog Platform Thinking. You can follow him on Twitter where he is @sanguit.</i><p>It’s never been easier to build an app. Conversely, it’s never been more difficult to gain adoption for one.<p>There are several challenges that mobile …

Why Dayparting Must Be Part of Your Mobile Strategy

Steve asks,<p>Is dayparting important to mobile? How do I use it?<p>The answer, in short, is a resounding <i>yes, dayparting is important</i>. The term refers to …