Trent Mason

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Gourmet

Joss Whedon: 'I kept telling my mum reading comics would pay off'

Joss Whedon is standing in the Forbidden Planet comics store in London, surveying a row of plastic action figures. There are Gandalfs and Frodos, …

Seduced by ‘perfect’ pitch: how Auto-Tune conquered pop music

In January of 2010, Kesha Sebert, known as ‘Ke$ha’ debuted at number one on Billboard with her album, <i>Animal</i>. Her style is electro pop-y dance music: she alternates between rapping and singing, the choruses of her songs are typically melodic party hooks that bore deep into your brain: “Your love, …

How I hacked my brain with Adderall: a cautionary tale

Evolution is a nice, big idea. It connotes the glacial pace of an unmeditated act unfolding upon species, concepts, and ecosystems. It certainly doesn’t usually get branded as a feeling. But a couple months ago I felt this thing. Maybe a little like what a mommy feels when her fetus kicks the wall …

Volkswagen Made Another Brilliant SEO-Based Ad

Wanting to promote its side assist feature, which warns you about any incoming danger before you might actually see it, it created a YouTube video which prompts you to place your mouse pointer on the ticker itself. The idea is that seeing the preview of the video alerts you to what's going to …

Ticker

Tim Ferriss Shares How to Master Any Skill by Deconstructing It

Tim Ferriss, the guy behind The 4 Hour Work Week, The 4 Hour Body and The 4 Hour Chef, took the stage at TNW Conference in Amsterdam to discuss how you can master almost any skill through the process of deconstructing it.<p>In case you haven’t heard of Ferriss, he has essentially turned himself into a …

Why Animals "Adopt" Others, Including Different Species

Odd alliances often form due to instinct—but empathy may be involved.<p><b>A feel-good tale of sperm whales "adopting" a deformed bottlenose dolphin made an Internet splash this week. The story resonated with readers, including Reddit commenter Fallapoo, who said: "I see a Disney movie in the works."</b><p><b>But</b> …

Hello....Is There Anybody Out There?

The SETI (Search for Extraterrestrial Intelligence) Institute's Jill Tarter has spent decades searching for the signals that would tell us we aren't alone in the cosmos. Tarter discusses the hunt, and what the presence of intelligent life elsewhere might tell us about our own future on …

Opinion: Forget the Moon. Let's Go to Mars.

Buzz Aldrin says the Red Planet should be humankind's next destination.<p><i>Editor's Note:</i> <i>National Geographic is bringing together astronaut Buzz Aldrin and mountaineer Conrad Anker for a Google+ Hangout on Monday, May 20 at 2 pm ET (7 p.m. UTC). Post your questions below using #LetsExplore.</i><p><b>As an Apollo</b> …

Flourish Baking Company Creates a Better Energy Bar

The ever-burgeoning field of bars—energy, protein, and otherwise—is viewed either as a necessary evil by time-pressed meal skippers or the bane of …

How Wearable Computing Will Change Everything, Including Apple

Listen, you tech-savvy, trend-resisting cynic you. I want you to stop dismissing wearable computing as a pointless, narcissistic fad.<p>Wearable computing is not for people too lazy to look at their phones. It’s not a trendy toy for wealthy yuppies. And it’s not about joining Robert Scoble in the …

Robert Scoble