Trent Hampton

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The best writing advice from J.K. Rowling, Stephen King, and more

April 10 marks National Encourage A Young Writer Day, and to celebrate, we’ve rounded up some of the best advice our favorite authors have given to …

Creative Writing

11 Fascinating Books on Harvard Business School’s Required Reading List

<i>Editor’s Note: This</i> <i>post</i> <i>originally appeared on</i> <i>HubSpot’s Marketing Blog</i><i>.</i><p>There’s no better time to revamp your reading list than summer. The question is …

Harvard Business School

How To Design Websites That Mirror How Our Eyes Work

Site layout affects conversions, so it’s important to know the value of your on-screen real estate. Take <b>Freespee</b> as an example. After redesigning their site into the above version, subsequent A/B testing revealed that they could increase their phone conversation rate by 30 percent for the same ad …

9 Books Bill Gates Thinks Everyone Should Read

While Bill Gates has a schedule that's planned down to the minute, the entrepreneur-turned-billionaire-humanitarian still gobbles up about a book a week.<p>Aside from a handful of novels, they're mostly nonfiction books covering his and his foundation's broad range of interests. A lot of them are …

Books

The best new architecture and design for autumn 2013: from Serpentine to science

Zaha Hadid's new Serpentine space leads a wealth of new design and architecture this autumn, celebrated in festivals from London to Lisbon<p><b>Serpentine Sackler Gallery, London</b><p>Looking like a mutant jellyfish attempting to mate with a Palladian villa, the Serpentine's new space will finally open this …

Foundation: Evan Williams on Hatching Big Ideas

In today’s episode of my Foundation series, serial entrepreneur Evan Williams talks candidly about his experiences building Blogger, Twitter, and his latest project, Medium. Ev recounts the early days of Twitter, shares what he’s learned about how to scale fast-growth products, and explains his …