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War ich nicht lieb?

Psychisch kranke Eltern War ich nicht lieb?<p>Von und<p>-Aktualisiert am 30.12.2013-17:04<p>Kinder von psychisch kranken Eltern übernehmen häufig früh …

Psychologie

Feindbild Internetwirtschaft: Hier kommen die zehn Prozent

Webfirmen lassen mit ihren technischen Innovationen in vielen Branchen keinen Stein auf dem anderen. Übergangsweise gibt es dabei einige Gewinner, …

Hamburg-SPD gegen Betreuungsgeld: GroKo? Uns doch egal!

GroKo? Uns doch egal!<p>Der Hamburger Senat hält das Betreuungsgeld nach wie vor für verfassungswidrig und will klagen. Obwohl die Bundes-SPD mit der …

The Ultimate Cheat Sheet For Starting And Running Your Business

<b>Editor’s note:</b> <i>James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book, “Choose Yourself!”</i> <i>(foreword by Dick Costolo, CEO of Twitter) came out on June 3. Follow him on Twitter @jaltucher.</i><p>This is going be a bullet FAQ on starting a business. No joke. If …

Why free-to-play app pricing is so effective, and what you can do about it

It should come as no surprise that free-to-play gaming has become a huge financial success in mobile gaming. Free-to-play (FTP) in the iTunes App …

FOODBEAST is your online food haven. Find the best new stories, recipes and food culture.

Most freemium mobile game high-rollers happy with their spending

Study finds majority of players spending money in games like Candy Crush Saga and Clash of Clans feel they're getting their money's worth from in-app purchases<p>Free-to-play mobile games dominate the top-grossing charts on iOS and Android's app stores, but the freemium business model has been …

Marketingbudgets werden nicht sinnvoll investiert

Bis zu 40 Prozent betrage der Budgetanteil, der im Online Marketing nicht sinnvoll eingesetzt wird, urteilen Marketing-Experten. Drei von zehn …

Online-Marketing

Exklusive Gesprächsüberwachung

Wie bekommt man Promis ins Netzwerk? Indem man ihnen einen Dienst auf den prominenten Leib schneidert, der einen Mehrwert hat. Facebook soll laut …

Digital

Matcha-App für Millionenbetrag

Brancheninsidern zufolge hat Apple jetzt die TV- und Video-App Matcha gekauft - und das, obwohl die App im Mai 2013 ihren Dienst einstellte. Die …

Apple

Tablet-User recherchieren mehr nach Produkten

Für Werbungtreibende hat das Phänomen Second Screen, also die Parallelnutzung verschiedener Medien, einen erfreulichen Nebeneffekt: Es erweist sich …

Digital

MobiAD » Mobile Advertising News » Interesting smartphone facts:More Androids than babies!

We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking …

Mobile

Samsung to buy German OLED company Novaled

Korean consumer electronics giant Samsung, in conjunction with its affiliates, plans to acquire German company Novaled, which makes organic light …

For mobile payments, women use Starbucks app, college kids use Venmo (chart)

There are hundreds of millions of smartphones in the U.S. but just a small portion use apps to pay for things. That’s despite the efforts of web …

Accenture confirms it will use Apigee to build mobile APIs for the enterprise

When Apigee listed off the new investors for its latest $35 million round on Wednesday, one name stood out as a bit of an oddball: Accenture(s acn). …

Der Patient weiß Bescheid

Kranke googeln ihre Symptome, diskutieren über ihre Diagnose in Foren und erwarten vom Hausarzt prompte Antwort auf ihre E-Mails. Das Internet hat …

GetGlue hires former Shazam exec Evan Krauss as president

Social-TV check-in startup GetGlue has lured away Evan Krauss from his post as executive vice president of sales at Shazam so he can become GetGlue’s new president, the company announced today.<p>GetGlue allows users to check in to whatever TV show or movie they’re currently watching, providing …

MobiAD » Mobile Advertising News » Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!

Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully …

Advertising

MobiAD » Mobile Advertising News » Amex and Twitter team up for Mobile Commerce

Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.<p>Recently venerable …

Apple App Store - detail page now with age rating tags & Facebook likes

<b>Apple App Store - detail page now with age rating tags & Facebook likes</b><p><b>Apple</b> recently added a subtle tweak to the detail page of an app´s presence in the app store. Users now get an <b>early view on the</b> <b>age rating</b> as well as on how many friends already have liked this app on Facebook.<p>Before, these informations were either visible by scrolling down (age rating) or users had to open the “review” page to see the <b>Facebook likes</b>. (the example of “Pocket Fahrschule Lite” shows the old view)<p>This change is …

When ASO goes nuts

<b>App Store Optimization (ASO)</b> is a basic tactic whenever launching a new app or running a major update. I can help users to find your app easier in the appstore, increases the visibility and ranking position during search queries in the stores as well as on the web (SERP) and can boost your organic install rate up to 20%.<p>It should be applied properly and i.e. includes the optimization of your app´s title / name. The following example is not the way to go: stuffing the title with keywords like a …

Android Appstore Market Overview incl. alternate markets

Android Appstore Market Overview incl. alternate markets

Gute, alte Poststelle

Das Interesse, die Marke <i>Tatort</i> künftig auch online intensiver zu präsentieren, scheint dennoch vorhanden zu sein. "Die Kollegen der anderen …

Digital

Adweek

Adweek

Adweek