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Google buys Sweden’s Limes Audio to boost Hangouts voice quality

In a blog post, Google announced the acquisition of Limes Audio, a Swedish company that focuses on improving the quality of voice calls. The 10-year-old company, headquartered in Umeå, Sweden, also has offices in Stockholm and Palo Alto.<p>The acquisition isn’t Google’s first time shopping around in …

Academic Research

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Apps

Google’s redesigned Google Sites goes live

For the longest time, Google Sites felt like the forgotten app in Google’s productivity suite. Earlier this year, though, the company announced that it would finally give Sites a full overhaul. Today, after a short beta, this new version of Sites is going live for all users.<p>Google Sites is …

Google

Google opens up its new product for business file sharing “Team Drives” to early adopters

Google is opening up applications to businesses interested in testing its new file-sharing product called Team Drives. Announced earlier this fall, the focus of Team Drives is to offer companies an easier way to share files across their organization, along with more granular access controls over …

Software

Google can now tell you how busy a place is before you arrive

With Popular Times, Google introduced a nifty little feature for its search engine last year that lets you know how busy a restaurant, coffee shop or bar typically is at any given time of the week. Today, it’s taking this concept a step further by making this tool real-time. So now, you will know …

Google Maps

Google Docs, Sheets, Slides and Forms now let you create custom templates

Here is a small but very useful (and long overdue) update to Google’s G Suite apps: Docs, Sheets, Slides and Forms are getting support for creating custom, reusable templates that you can share with your co-workers.<p>While you may not use templates much in your day-to-day G Suite life, this is a …

Google Docs

Google’s enterprise boss explains why it spent $625 million to help non-tech companies make apps

Why Diane Greene went for Apigee.<p>Google’s first business exploded because Google was indispensable: Advertisers <i>had to</i> spend on search.<p>Google wants its next big business, enterprise services, to be just as all-encompassing and unavoidable. That’s the primary motivation behind its move, announced …

Customers

Google is rolling out the new Google Sites for G Suite customers, will kill old version later

Google today announced that the new version of the Google Sites service for easily creating websites is now becoming available for all G Suite (formerly known as Google Apps for Work) customers to use. Google unveiled the redesign in June and only made it available to companies that were accepted …

The C-Word: Five rules for the new content era

In an age where a mission to the edge of space can be conceived, funded and created by a brand, it is no surprise that content marketing has remained …

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

July 23, 2013<p>Share this content:<p>It's all about content.<p>Content marketing is gaining prominence, as marketers look for more impactful ways to connect …

What's Next for Content Marketing: No Content

Content marketing is all the rage right now, and for good reason. In a digital world, people's attention is divided among a nearly infinite range of media choices. That means it's harder and harder to push a message at them, the way you used to with traditional advertising and PR.<p>So instead, you …

Marketing

50 Most Influential Content Marketers

After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! …

Sorry – the page you are looking for has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

6 Ways To Improve Content Marketing

<i>This post was co-authored with Jordan Boshers.</i><p>If you have spent any time following the online marketing world recently you will be very familiar with the term “Content Marketing.” Content marketing consists of creating compelling content that is not directly promotional but that provides value to …

Fomo | Social Proof Marketing Platform

our vision is to give honest entrepreneurs the credibility they deserve. If you’re dishonest, go away.<p>I don't sell products. can I still use Fomo?<p>If …

The sharing economy: a whole new way of living

From accommodation to cars, the internet is turning us from consumers into providers and challenging established business models. We talk to Martin Varsavsky, founder of Fon – the largest Wi-Fi company in the world – and profile two more pioneers, from TaskRabbit.com and BlaBlaCar.com<p>In 2006, …

The Dark Side to the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business

As part of my ongoing coverage of the Collaborative Economy (read all the posts) it’s important we explore all facets of this disruptive trend to …

The Alliances Form in the Collaborative Economy Battleground | Web Strategy by Jeremiah Owyang | Digital Business

<b>Crowd Alliances</b><p><b>Corporate Alliances</b><p><b>Definition</b><p>The sharing startups: Like Uber, Lyft, Airbnb, NextDoor, Lendingclub, Liquidspace<p>Fortune 1000 …

Gain massive insights with Google Website Survey

Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide …

What to do if Collaborative Economy Marketplaces Are Disrupting Your Business | Web Strategy by Jeremiah Owyang | Digital Business

This is part of our Collaborative Economy coverage. Read the definitive report for corporations or peruse all my posts, which go back a few pages. …

Companies must adopt the collaborative economy value chain, says study

“The Next Phase of Social Business is the Collaborative Economy”, says study by Altimeter Group<p>on 5 June 2013<p>Shares 21<p><b>To avoid disruption, companies</b> …

When It Comes To Sharing Startups, The Airbnb Model Doesn’t Work For Everyone

How successes and failures of the recent past are reshaping the utopian dreams of sharing startups.<p>Rob Coneybeer doesn’t often drive the silver BMW Z3 parked near his house. Rather, he purchased the convertible primarily for other people to use. “I bought the car to list it on RelayRides,” says the …

Carsharing

Building a p2p marketplace: the struggles of Collaborative Consumption

Why It’s So Hard to Build a Peer to Peer Marketplace<p>on 29 March 2013<p>Shares 27<p><b>Increasingly, peer to peer services have been pivoting their model or</b> …

Google Translate For Android Gets Offline Language Packages

Google has updated their Google Translate app for Android, and the new version of the app comes with offline language packages, which means you can …

Gmail for iOS updated with better navigation

Sometimes an update can be small, but make a large difference. That’s the case here with the update of the Gmail app for iOS. There have been some …

Google Maps Gets Live Transit Information In More Cities

Google has announced that their Google Maps has been updated to provide Live Transit information for more cities, which include New York, Salt Lake …