The Travel Marketing Digest: November 2015

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The Travel Marketing Store has started a new project to assist destinations to more effectively market stopovers. For leisure or even business …

The Travel Marketing Store

Let’s get personal: Smart technology redefines tailor-made travel

Smart technology is transforming the tourism industry with personalized services that suggest richer and more enjoyable experiences suited to a …

Eight travel brands leading the content marketing conversations – Tnooz

<b>This is a viewpoint by Martin Harrison of CopifyIt</b><p>Content marketing refers to the process of producing content as means of indirectly promoting your …

Travel industry mobile sales boom nears $100bn – Computer Business Review

Mobile transactions accounted for 12.5 percent of total travel sales in 2014.<p>According to Euromonitor’s WTM Global Trends Report 2015 report for the …

New Dublin brand looks beyond city centre for ‘must-visit’ appeal

Dublin is being re-branded as more than just a “party town” in an effort to secure its long-term future as a tourism destination.<p>The new brand and …

How booking APIs are changing the online travel game – Tnooz

<i>This is a viewpoint from Sean Sewell, co-founder and EMEA business development director, Performance Horizon.</i><p>Digital travel sales are expected to …

Travel Industry Survey: Data Points: Travel Weekly

Some great graphical facts from Travel Weekly’s review of the US travel market. Source: Travel Industry Survey: Data Points: Travel Weekly

Drones tipped as travel marketing essential

Suppliers, operators and agents in the luxury travel sector have been urged to update their visual offerings to clients by embracing drone technology.<p>…

Three travel brands innovating in crowdsourced marketing | Econsultancy

The first act of out-reaching to the crowd is 300-years-old (dates back to 1714), but the term ‘crowdsourcing’ was first coined in 2005 by two Wired …

INFOGRAPHIC: Millennials and Matures Cruise Into the Future | TravelPulse

There is a great deal of news and activity related to the growth of the cruise industry. MMGY Global, an international travel marketing agency, has …

Keep on moving – destination marketing in challenging times | The Drum

An excellent post in The Drum by Louise Hodges, head of communications, Europe and global co-ordinator at Travelzoo. Here she reflects on the issues …

The Millennial business traveller: Boxever

Millennials — all 83 million of them — represent the largest marketing population of all time. They were consumers even before they could walk and …

Expedia: all the key pieces fall into place

Has the OTA industry become a duopoly now that the US Justice Department has nodded through Expedia’s $1.3bn acquisition of Orbitz Worldwide? …

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