The Travel Marketing Digest: 18th September 2015

By The Travel Marketing Store | Our regular review of Travel Marketing Stories.

TripAdvisor will offer a million dollar digital marketing campaign to PATA CEO Challenge winners

Emerging tourism destinations have an unprecedented opportunity to boost their digital marketing campaigns, thanks to a collaborative venture between …

Digital Marketing

Think with Google debuts a travel dashboard to help US marketers – Tnooz

In August Google’s marketing research arm, <b>Think with Google</b>, unveiled its Travel Dashboard — a free online tool that highlights recent and …

The Next Big Thing In Visual Storytelling? Destination Selfies.

Travel destinations are often among leaders using digital marketing and social media to convey their message and connect with travellers and …

3 Marketing Lessons From The Top Travel Brand Videos On Social

Digital video is taking off as a marketing tool, and brands are using it in more and more creative ways on social media. For travel brands – which …

Easyjet launches major brand campaign to celebrate 20th birthday

Easyjet is turning 20 and, speaking exclusively to Marketing about the launch campaign, marketing lead Peter Duffy said it wanted to showcase …

14 Stats that Show Why Video Marketing is Important for Hotels. – 4Hoteliers

If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan as it is now the most …

New global retail study reveals consumer demand for new ways to pay

The world’s first retail focussed social listening study by MasterCard, highlights consumers desire for retailers to adopt new payment …

Iran Sees $30 Billion From Future Tourism

The deal struck between Iran and six world powers over its nuclear program should see sanctions against the country beginning to ease by next year – …

Iran

Sabre AirVision Market Intelligence solution expands distribution with Airport Strategy and Marketing… — SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ —

SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel industry, has signed an …

Sabre AirVision Market Intelligence solution expands distribution with Airport Strategy and Marketing Consulting

SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel industry, has signed an …

2014 Airline Ancillary Revenue Activity Surpasses $38 Billion, Up Nearly 21 Percent

<i>CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany compiles disclosures from 63 airlines worldwide</i><p>The 2015 CarTrawler Yearbook of Ancillary …

TripCreator Wins World’s Best Travel Website | Benzinga

<i>The Icelandic startup has been awarded the 2015 WebAward as the world’s Best Travel Website.</i><p>Reykjavík, Iceland (PRWEB) September 04, 2015<p>TripCreator …

Travel Marketing Store | Contact

The Travel Marketing Store<p>27 Old Gloucester Street<br>London<p>WC1N 3AX<br>United Kingdom<p>+44.20.8123.1864<p>The Travel Marketing Store as a management consulting …

The Mobile Tourist: How Smartphones Are Shaking Up The Travel Market

Smartphones and fast mobile Internet access have transformed nearly all facets of life, but travel has seen some of the most dramatic changes.<p>Gone are the days of paper maps and awkward conversations trying to figure out a foreign transit system. Today's smartphones and apps can translate words …

Travel

Amazon’s New Travel Service Enters Lucrative Online Travel Market

Hotels may offer rooms through Amazon Destinations in specific niches<p>Amazon.com Inc. launched a new hotel-booking service for three major metro areas on Monday, trying to entice shoppers who might be browsing for books or music to reserve a hotel stay.<p>The new platform, called Amazon Destinations, …

Travel

Rivals Race to Dominate China’s Online Travel Market

Well-funded companies seek to tap the swelling ranks of Chinese who travel<p>Most Popular Videos<p>Most Popular Articles

China

User-generated content still powerful in travel marketing [INFOGRAPHIC]

Content marketing platform Stackla has pulled together an infographic that highlights how important user-generated content remains in travel …

How travel giant Priceline drives growth through a series of A/B tweaks — like using a ‘free parking’ button

Over the past decade, Priceline.com has grown from struggling upstart to the flagship of the world’s largest travel company. That company, known as the Priceline Group, is valued at $68 billion, more than mainstay Internet companies like eBay, Yahoo, or Netflix.<p>John Caine is the chief product …

A/B Testing

Travel Marketing Strategic Planning

Learn more about our services and clients<p>We organise travel marketing events that showcase some of the best travel marketing case studies and …

Marketing

As OTAs boost spending, hotels continue online booking fight

The world’s two largest OTAs are boosting spending on marketing while hotel lobbyists are calling for federal regulators to stop the proposed merger …

Hotels

Social Media and Travel Go Hand in Hand (Infographic) | SocialTimes

Social media has provided many opportunities for businesses in all categories. Customer service, marketing, and customer engagement have all emerged …

International tourist arrivals up 4% in the first four months of 2015 | World Tourism Organization UNWTO

<i>International tourism demand continued to be robust between January and April 2015 with tourist arrivals increasing 4% worldwide according to the</i> …

Eastern Europe

International tourist arrivals up 4% in the first four months of 2015

Locations<p>Destinations worldwide received some 332 million international tourists (overnight visitors) between January and April 2015, 14 million more …

Back to basics - ten tips for travel search marketing [INFOGRAPHIC]

Okay, so we all know that both leisure and business travellers use the web for researching travel plans.<p>And that, therefore, search marketing plays …

Internet Moguls launches ‘m-Powered Hotels’ to offer III-Tier digital marketing service to hotels

Internet Moguls, a digital marketing solutions company for the hospitality industry, has launched a dedicated sub-brand, m-Powered Hotels, to offer …

Digital Marketing

The secrets of digital travel ad targeting

<i>Ahead of</i> <i>StrategyEye’s Future of Travel event</i> <i>on Wednesday 2nd September,</i> <i>Stephen Tayor, vice president and managing director of travel ad platform</i> …

Innovation