Chris Trares

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Borrell: Real Estate To Scale Back On Digital

Real estate agents and brokers will be scaling back their digital advertising, one of the rare categories to roll back on online digital display …

Why Google Should Fear Facebook’s New Product Ads

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for …

Advertising Industry

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.<p>I …

Advertising Industry

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns

In spite of concerns about transparency, sponsored content has continued to grow in popularity: In 2015, almost two-thirds of marketers surveyed by …

Digital Advertising