Moataz Badran

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Scientific Advertising: Timeless Sales and Marketing Advice

Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.<br>~ David …

Content Marketing

The 9 Best Books for Meaningful Change

Ch-ch-ch-ch-changes...<p>Yes, its that time again: New Year's is almost upon us. Regardless of where you stand on New Year's resolutions, the new calendar can serve as a helpful reminder about the only true constant in all of our lives: <i>change</i>.<p>Like it or not, we are all always changing and adapting to …

30 Most Earth-Shattering Foods Born In 2013

In a post-cronut world, no dream is out of reach.<p><i>CORRECTION: 2 items have been removed from this list because they debuted in a previous year. (12/12/13)</i>

Comfort Food

How useful are MBAs for starting your own business?

<b>For many would-be entrepreneurs, getting a Master of Business Administration (MBA) qualification is seen as essential.</b><p>Yet with the most prestigious MBA courses in the US costing more than $100,000 (£62,000) in tuition fees alone, they don't come come cheaply.<p>But does the celebrated qualification, …


7 financial terms every serious entrepreneur should know

<i>Jed Simon is the chief executive officer of FastPay, an online finance company focusing on digital businesses.</i><p>There are brilliant technologists and business leaders in today’s tech world, but while startups have their own, great talents, we’re seeing one common weakness: lack of understanding …

Modern Marketing Manifesto

en_GB<p>article<p>Marketing Week and Econsultancy present a Manifesto for Modern …


Yahoo sale makes UK schoolboy millionaire

A British schoolboy's hobby has turned him into one of the youngest self-made multi-millionaires in the world.<p>Yahoo! announced on Monday that Nick D'Aloisio, 17, had sold his news-condensing mobile app Summly to the US tech giant for an undisclosed sum, reported to be £20m ($30m).<p><b>"It was</b> …