Trang Tran

11 Flips | 4 Magazines | 2 Likes | 2 Following | 1 Follower | @trangchanbo | A word crafter. A life dancer.

So You Think You Can Innovate?

Let’s look at the impact of digitalization and cloud computing (the connecting of people and machines) and the considerable upheaval caused in the …

12 classic content marketing problems (and how to avoid them)

<b>Chances are some sort of content marketing will be happening in your business.</b><p>After all, it’s a fairly nebulous term that covers digital marketing …

If You’re a Startup, Don’t Act Like a Business

<i>This article was originally published on Wamda by Sharene Lee, co-founder of Melltoo.</i><p>It seems everybody has a startup these days. I’m the co-founder …

10 Powerful Ways to 10X Your Performance Starting Right Now

Future-proof yourself, fearlessly innovate, and succeed despite uncertainty.<p>There's a term you've probably heard used a lot in business lately--10X--stepping up your performance from good to truly great. While I'm not sure where the term 10X originally came from, the good news is that it applies to …

UX 101 for startups

<i>“Customers don’t care about your f#$%*g solution, they care about their problems.”</i><br>—Dave McClure<p><b>Useful first, usable later:</b> Is a Banana Peeler a …

Why Agile Marketing Matters

If you work in a marketing capacity, there’s a pretty good chance you’ve heard the phrase “agile marketing” thrown around in the past year.<p>For those …

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Image via CreativeMarket.comThe paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional …

Big Data: The Management Revolution

Artwork: Tamar Cohen, Happy Motoring, 2010, silk screen on vintage road map, 26″ x 18″<p><i>“You can’t manage what you don’t measure.”</i><p>There’s much wisdom in that saying, which has been attributed to both W. Edwards Deming and Peter Drucker, and it explains why the recent explosion of digital data is so …

3 Reasons Your Marketing Needs A Better Design Focus

<i>This post originally appeared on the Crew blog.</i><p>I’m a marketing consultant.<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

The Only Market Research You Really Need | Inc.com

I love marketing and market researchers.<p>Really.<p>Back when dinsoaurs ruled the earth (the mid-1980s) I was marketing editor of <i>BusinessWeek</i>. I have written books about marketing, including a couple of bestsellers, and some of my favorite conversations of all time were with marketing geniuses--and …

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