Tracy Smith

13 Flips | 4 Magazines | 2 Following | 1 Follower | @tracysmithus | Keep up with Tracy Smith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tracy Smith”

Business Requirements vs. Functional Requirements

Many analysts struggle with understanding the differences between business requirements and functional requirements. Some people even think they are …

5 Strategies for Picking the Marketing Right Automation Tools

Selecting solutions and integrating them with your existing technologies is only half the battle. Life with marketing technology gets even more …

Marketing

Building a Blueprint

Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan …

Marketing

The Key to Successful Positioning: '3Cs' Research

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting …

Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them

Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including …

Creating a Strategic Product Plan

Most technology companies have a product management department serving as the “voice of the customer” and helping to better understand market …

Scrum User Stories

<b>24th<br>OCT</b><p>Posted by admin under Scrum Basics<p>In Scrum, work is typically expressed in the Product Backlog as user stories. A team may write its user …

User Stories

INVEST in Good Stories, and SMART Tasks

XP teams have to manage stories and tasks. The <b>INVEST</b> and <b>SMART</b> acronyms can remind teams of the good characteristics of each.<p><b>Are you a Product Owner</b> …

Project Management

Product Management & Marketing Training

Pragmatic Marketing<p>Learn to build and market products people actually buy.<p>Training That Works<p>Our vision is simple: a world where every market has a …

Sunday Classic / The Only Two Caddis Pupa Patterns I Need to Carry

LaFontaine’s Emergent Sparkle Pupa strikes again. Photo By: Louis Cahill<p>Caddisflies, who doesn’t love them?<p>I can assure you trout sure do. Tying a …