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Chief Marketing Officer Daily Digest

strategies and tactics for CMO success

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    Industry Insight: New Technologies Will Disrupt Marketing Automation

    Industry Insight: New Technologies Will Disrupt Marketing Automation

    Traditionally, marketing automation (MA) has relied on other disciplines to help improve customer interactions and business results. Customer relationship management (CRM) and helpdesk tools (among others) have always fed data into MA tools to let marketers know when, where, and how to reach out to …

  • https://www.mediapost.com/publications/article/307695/

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