Traci Jones

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Five trends marketers need to know for 2015

Stop Basing Pay on Performance Reviews

If your company is like most, it tries to drive high performance by dangling money in front of employees’ noses. To implement this concept, you sit down with your direct reports every once in a while, assess them on their performance, and give them ratings, which help determine their bonuses or …

How to Discuss Pay With Your Employees

Talking about money with your employees can be uncomfortable. Even when you’ve got good news to share — a generous bonus or a well-deserved promotion — assigning a number to the value of someone’s work is tough. It’s especially difficult if you’re not the one calling the shots (most managers don’t …

Should Your Company Start a Podcast?

If you haven’t heard, podcasting is having a moment. As podcasts move from niche to mainstream and more hits seem likely, the medium may very well be entering its own “golden age.”<p>Since podcasting’s initial popularity—roughly corresponding with Apple’s inclusion of podcasts in iTunes in 2005—both …

The 3 Elements of a Strong Corporate Identity

If you asked your employees, “How do we create value for our customers?” would you get a clear answer? And would three different people have the same view?<p>The question about a company’s way to create value for customers is probably one of the most fundamental elements of strategy. Which makes it …

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to …

Your Marketing Organization Needs an Overhaul

Unilever is one of the world’s consumer marketing powerhouses, with annual advertising expenditures totaling nearly $9 billion. So when it decides its marketing organization needs rethinking, that’s a pretty big deal. Last week at Cannes Lions, the big award-giving event for creatives, the audience …

Everything You Need to Know About Giving Negative Feedback

There’s a lot of conflicting advice out there on giving corrective feedback. If you really need to criticize someone’s work, how should you do it? I dug into our archives for our best, research- and experience-based advice on what to do, and what to avoid.<p>Never, ever, ever feed someone a …

The Content Marketing Revolution

We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.<p>Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing …

Leadership Is About to Get More Uncomfortable

Employees used to know just your name, your face, your business reputation.<p>Now they know your salary, your hometown, your connections on LinkedIn, how much your house is worth. They know more than ever, and you’re under pressure to share more than ever, too – 76% of global executives think it’s a …

Learning Collaboration from Tiki-Taka Soccer

Solo efforts and individual stars used to decide the fate of soccer matches. The 1970s, 1980s, and even the 1990s were dominated by legendary players such as Pelé, Franz Beckenbauer, and Diego Maradona, who, thanks to their skill and speed, found empty spaces in midfield, created the time to take …

Six Growth Hacks to Get More Conversions from Your Content Marketing

Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.

Brilliant PR on a Startup Budget

Successfully reported this slideshow.<p>We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.<p>17,735 views<p>Share<br>• Like<br>• Download<br>• ...<p>Published on Jun 13, 2014<p>Hope Jarman , Entrepreneur at Saks Fifth Avenue 1 year …

New Post at HBR: Building a Feedback-Rich Culture

As an executive coach and an experiential educator, I’m a passionate believer in the value of interpersonal feedback. To become more effective and …

5 Ways To Improve Your Website

As the face of your company to the world, a good website is a must-have for your business. Here’s how to make it not only attractive, but functional–for you and your audience.<p>A main-street business owner can see if consumers are entering their store or walking right by; they know what products are …

Riding the Wave (Conscious Competence)

<i>What happens when we learn new skills that take us out of our comfort zone? When we're striving to be authentic, is it OK when we act with intention</i> …

8 Ingredients of Content Reuse

70%-80% of B2B Marketing content goes unused. Why does this problem exist? What are marketers supposed to do about it? We'll give you practical tips for pulling that content out of the trash bin.

Marketing

8 Tips for an Awesome Powerpoint Presentation

This presentation gives you eight simple tips on how to make your PowerPoint presentation slides more visually engaging, creative and fun. Try out these advice and you will make your best PowerPoint presentation ever.<p>This presentation was created by my powerpoint design agency Slides. We are based …

33 Tips for Writing Engaging Content

What makes a piece of content, 'high-quality'? What can you do to keep readers engaged, and coming back for more?<p>All these question (and more), can be found in our presentation, "33 Tips for Writing Engaging Content".<p>For our full list of content writing tips, visit our blog: …

10 golden rules of PR

LinkedIn

Copywriting Tips for the Three Most Important Pages on Your Website

Your home page, landing page, and about page are crucial to your online marketing success. I've crammed 20 years of website copywriting experience into this concise, action-oriented tutorial.

How To Identify and Know Your Ideal Customer - A Simple 5-Step Framework

Customer profiling is an important topic that most people get wrong.<p>I tried hard to make it in a simple framework that you could follow.

20 Resources Every Marketer Should Bookmark

Get a glimpse at 20 of the 151 marketing-related blogs, tools, articles, and other resources we collected and organized into a downloadable HTML file you can import into your favorite browser. Get your bookmarks here: http://hub.am/1fIkXHl

25 Desktop Backgrounds for the Dedicated Content Strategist

You just clipped your first slide!<p>Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.

Three Long-Held Concepts Every Marketer Should Rethink

One of the strongest held beliefs among marketers is that brand plays an important—even crucial—role in consumer decision-making. But recent developments in consumer electronics should make us all stop and think. Consider two examples: Roku, a virtually unknown brand, captured significant market …

Five Questions Every Leader Should Ask About Organizational Design

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “<i>Every</i> leader needs to have a model of organization design.” Typically a graphic depiction of the organizational components to be addressed in a redesign …

Write Your Brand’s Obituary

What would happen if your company ceased to exist?<p>Would journalists write headlines heralding your past achievements, or would their stories simply add you to a list of bygones? Would analysts express disappointment or would they point to indicators that made your death predictable? Would employees …

The 33 Undisputable Laws of Content Marketing Success

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.<p>If your …

Marketing

Goals are for Losers. Passion is Overrated.

Goals are for losers. In a complex world, systems are better. Systems are something you do on a regular basis to increase your odds of success, and make yourself more valuable,without a specific goal.<p>Passion is overrated. It doesn't predict success; it usually follows success. Success causes …