Tristan Krause

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Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data …

Expedia reveals travel data platform ambition with revamped tablet app

The Expedia brand has teased a new tablet app for Android and iOS, revealing a strategic move towards a more cohesive tablet experience that is at …

A fistful of iOS 8 features travel companies need to know about

Apple’s Worldwide Developer Conference in June introduced a plethora of new platform and device features in iOS 8. With more than 4,000 new APIs, …

iPhone

Debunking 8 Persistent Mobile Myths

<i>This post is a deep-dive based on Localytics CEO Raj Aggarwal's article in MediaPost.</i><br>Mobile may not be new, but for many, it is still uncharted …

App Retention Improves - Apps Used Only Once Declines to 20%

<i>As of May 2016, the percentage of apps only used once has increased to 23%. To understand more about the most current trends, visit our 2016</b> …

Why Notifications Are About to Rule the Smartphone Interface

When iOS 8 hits, the notification center is going to be the most important screen in your iPhone. Think about it: Notifications already are the way …

7 Ways to Boost App Usage (and Improve ROI)

The first big hurdle on the way to mobile app success is gaining users. We all want more prospects, customers, clients and fans to download and run …

Why TripAdvisor and Priceline Wish Facebook Ads Performed Better

Priceline Group CEO Darren Huston’s lament that Facebook and Twitter can’t do what Google advertising can when it comes to driving travel …

To encourage planned spontaneity, HotelTonight adds citywide rate forecasts

HotelTonight, the San Francisco mobile booking startup, is encouraging its users to procrastinate with their hotel bookings until the last minute.<p>In …

How to reach travelers on Facebook [INFOGRAPHIC]

Native advertising specialists Ampush has compiled some of statistics on how Facebook users engage with travel, providing some actionable conclusions …

Expedia is giving away paid apps for free with Apple’s blessing

Starting today, Expedia’s iPhone app will become a destination for consumers to discover new apps — and then, download them for free — without any …

Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014 Led By Google, Says eMarketer

As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures out today from research firm eMarketer note that mobile ad revenues surged 105% in 2013 to bring in nearly $18 billion in sales.<p>It predicts that …

Apple Improves App Store With Related Search Suggestions

Apple quietly introduced a new “related search” suggestion feature on the iTunes App Store, which began rolling out yesterday to iPhone users on iOS 7 devices. The addition involves showing a user who is searching for a particular keyword in the App Store other search terms that may also be useful. …

UK Travelers Pick Up Smartphones for Research

The mobile phone is proving to be indispensable in the UK when organizing a holiday. Of the 1,550 UK smartphone owners surveyed by mobile payments …

Mobile

Facebook take on travel in 2014 - silent, blurred and visual

What a difference a year makes – or does it?<p>A year ago during Enter 2013, Facebook global marketing solutions specialist Aoife Desmond shared some …

Expedia tapping into business-leisure travel fuzziness

Expedia big boss Dara Khosrowshahi was in London last week banging the drum about the blurring of lines between leisure and business travel.<p>Social …

Entering the next phase of mobile commerce in the travel industry

Mobile commerce continues to grow at a fast pace.<p>According to eMarketer, mobile commerce or mCommerce constitutes $41.68 billion of the total $262.3 …

Mobile tipped to account for fifth of online travel bookings by 2015

One in five of all travel bookings made online in Europe within a year will be made via a mobile device, with the UK leading the way as the the most …

iOS/Android market share vs. installed base visualized

As the <i>Guardian</i>‘s Charles Arthur points out, market share is a very different thing to installed user-base. The highly-detailed piece is worth reading in full, but the take-out is the bottom graph. That’s what the real world of U.S. smartphone users looks like. Or, to put it in two sentences …<p>Here’s …

TapSense Releases Latest Mobile Marketing User Guide

It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile web and smartphone conversion rates prove how lucrative that habit is for marketers: 79% of smartphone users are ‘smartphone buyers’. A lot of marketers know they should be …

Travel sites leave mobile users in the cold during Polar Vortex

The recent streaks of extreme cold weather called the Polar Vortex saw a spike in mobile traffic to travel sites and revealed a significant …

How A Wave Of Deals Has Created A New Mobile Advertising Ecosystem

<b>A wave of deals is starting to change that</b>. Partnerships and acquisitions are beginning to streamline the industry. Mobile ad companies are all beginning to resemble one another: Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," as big players …

A day in the life of mobile travel data [INFOGRAPHIC]

The always connected traveller – a concept we’ve been going on about for a few years now to illustrate how devices have changed how users interact …

Mobile-Ad Revenue Explodes, Finally

Mobile advertising is finally hitting its tipping point.<p>According to a report from eMarketer to be released this week, mobile-advertising spending is …

Mobile

Mobile App Marketing Costs Hit Record Highs In 2013

As the app stores fill up, it’s getting ever more expensive for developers to acquire new users. The cost to acquire a loyal user, or one that opens an app three times, grew from $1.30 in 2012 to $1.62 in 2013. Meanwhile, app downloads over 2013 broke records, though the download growth has been …

Priceline latches onto in-car experiences to extend mobile commerce reach | Retail Dive

Priceline inked a deal with General Motors’ Chevrolet that opens up a new area of mobile commerce for the online travel agency within a …

The shady practice of mobile app install ads

When former CBS Interactive exec Jason Kint tried to read this Associated Press story on his iPhone on Jan. 1, he wasn’t just given an intrusive …

Advertising Industry

Blurred lines, meta, mobile and international growth: Expedia brands on the state of the business

Expedia Inc. held its annual partner event in Las Vegas this past week, bringing together the presidents and executive teams to share the realities, …

Mobile and tablet taking a chunk out of desktop hotel booking volume

Mobile and tablets are not only bringing down hotel bookings via desktop, but also page views, visits, room nights and revenue.<p>HeBS Digital, a …