Toy Norwood

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Connecting With People: How to Be Human With Your Social Marketing

Shares 4K<p>Do you struggle to connect with people on social media?<p>Are you wondering how to be human with your social marketing?<p>To learn why so many …

Three Ideas for a Compelling Welcome Email

The saying is "you never get a second chance to make a first impression," but because of today's flooded inboxes, you barely get a <i>first</i> chance to …

Most Brands Are Not Prepared to Manage Negative Social Comments

Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent …

I’m tweetin’ it: Inside the social media strategy at McDonald’s

Fun fact: On any given day, more than 100,000 tweets are addressed directly to McDonald’s — that’s about a tweet a second.<p>In order to manage that Big …

Social Media

Mobile Surge Continues For Top Sites

For the largest Web publishers, the mobile migration isn’t slowing down. Almost a year after comScore introduced a service highlighting traffic …

5 Ways to Grow Your Twitter Reach

Shares 6K<p>Are you struggling to grow your Twitter following?<p>Do you want more people to see your updates?<p>If you’re a small business, it can take a …

Proper and Improper Use of QR Codes: 10 Great Examples of Each

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic …

Three Must-Have Internal Metrics for Productive Marketing Teams

It's no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking …

The six types of Twitter conversations

Have you ever wondered what a Twitter conversation looks like from 10,000 feet? A new report from the Pew Research Center, in association with the …

How a pizza brand found its voice on Twitter

DiGiorno Pizza brand execs were initially dubious about Twitter. The brand wanted to challenge the big boys of pizza, Domino’s, Pizza Hut and Papa …

Social Media

The Hot Pockets guide to bungling a PR crisis

Put down that freshly microwaved Hot Pocket and slowly back away. Nestlé, as part of a larger meat recall by Rancho Feeding Corp., has voluntarily …

Social Media

Bot traffic is up to 61.5% of all website traffic

Last March we published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly …

Inside Ford’s approach to Vine

Ford joined Vine less than a month ago, but it hit the road in high gear. Since Jan. 21, it has made 16 of Vine videos for its 16,500 followers, at a …

50 Final Business Jargon Fixes for Bloggers and Content Writers - Jeffbullas's Blog

Want to sound intelligent? Then here is a tip from Albert Einstein. “<i>If you can’t explain it simply, you don’t understand it well enough</i>”<p>To help you …

14 Snapchat Valentines Made with Fleeting Love

Snapchat Gallery: Valentines<p>1. Rockstar Romance<p>2. Sultry Seduction<p>3. Long-Distance Relationship<p>4. Doggy Daze<p>5. Lusty Longing<p>6. Buzzworthy Love<p>7. Cute …

Is Your Content Created for Machines or Humans? - Jeffbullas's Blog

Is your content created for machines or humans?<p>Content marketing faces the constant tension between writing for search engines or crafting it for …

How to be a ‘human era’ brand

IPG Mediabrands to Combine TV and Mobile Data in New Partnership

Mediabrands, the media agency group at IPG, has tapped the data giant Experian Marketing Services to build a system combining TV data from Rentrak …

Kay Jewelers befuddles Twitter with #ekbwk hashtag

Silly, silly Kay Jewelers. Doesn’t it know that creating a branded hashtag, especially one that isn’t even a word or phrase, is just asking to be …

Advertising Industry

Klout Morphs Into Content Platform: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news items that …

Social Media

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for …

12 Years Ago: 'Apple's iPod Spurs Mixed Reactions'

Hindsight, but little else, is 20/20.<p>On October 23, 2001, Steve Jobs convened a group of tech reporters and Apple fans at the company's Cupertino headquarters to announce a new product: the iPod. It was a launch that would lead the company, six years later, to drop the "Computer" from "Apple …

A guide to brand survival

en_GB<p>article<p>A major global study takes an in-depth look into the future of marketing and provides case studies and frameworks to ready marketers for …

6 Amazing Social Media Productivity Tools - Jeffbullas's Blog

Social media is a great place to waste time, and many of us do. However, there are also some great tools and apps that can help to actually save time …

The World's Most Influential CMOs

He speaks, the world listens. And reacts.<p>For the second year in a row, Phil Schiller, senior VP-worldwide marketing at Apple, topped an exclusive ranking of CMOs based on influence from Appinions, a company that enables individuals and businesses to track references in social and traditional …

Taking Advantage of Google's Bias Toward Hyper-Fresh Content - Whiteboard Friday

In the last year or so, Google has increasingly displayed hyper-fresh content in SERPs, leading many marketers to think about how they can take …

How to Optimize Your Profile Photos Across Social Media

Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important …

Content Marketing: How to Attract People With Content

Shares 3K<p>Do you use content marketing for your business?<p>Are you wondering how to attract customers with your content?<p>To learn about the power of …

Three Online Marketing Shortcuts that Take Too Long - Copyblogger

Sometimes people hear online marketing and their common sense flies out the window. They start thinking there won’t be any work (there will), there …