Touko Sipiläinen

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THE SOCIAL-MEDIA DEMOGRAPHICS REPORT: The Unique Audience Profile Of Every Social Network

Many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.<p>In a <b>new report</b> from <b>BI Intelligence</b>, we unpack data from over a dozen sources to understand how social media demographics are still shifting.<p><b>Access The Full</b> …

The World of Mobile by the Numbers

Getting ready for the Code/Mobile conference.<p>To prepare for the <b>Code/Mobile</b> conference that starts today, we pulled together a few stats that provide a snapshot of just how pervasive mobile technology is today.<p>The number of mobile subscriptions is approaching the number of people on earth. Some 6.9 …

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

Spending on native advertising is soaring as marketers and digital media publishers realize the benefits

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile …

Digital Advertising

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.<p>The Facebook algorithm helps make sense of the …