Toto HaBa

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Instagram can’t be the new TV until it figures out how to pay for its TV shows

Instagram doesn’t have a business for IGTV, but it’ll need to make money quickly.<p>Instagram wants to be TV for young people. That much was clear during an over-the-top press event Wednesday in San Francisco where the company rolled out IGTV, a new app specifically for long-form, vertical video.<p>Less …

Social Media

Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve

en_GB<p>article<p>Cannes Lions 2018: Far from pulling back from the high street, Apple is investing in ramping up the experience by putting humanity at the …

Angela Ahrendts

In Cannes, a marketer backlash to influencers is growing

The influencer backlash has washed up on French shores.<p>The early days of the Cannes Lions festival saw some strong words against so-called …

Public Relations

Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web …

Advertising

YouTube Is Launching a New Creative Suite for Marketers to Make Better Ads

CANNES, France—Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative …

Advertising

Facebook entices content creators with new community-centered video platform

The new features sound a lot like the YouTube Community tab<p>Facebook announced several new live video features today that will allow creators to make their live streams more like games with polls and quizzes. The features are similar to those that creators on YouTube have had access to for months …

Social Media

Jessica Alba’s The Honest Co. Gets $200M Investment From L Catterton

Honest has cut sku's, repackaged, added products and cut prices for its beauty line.<p>Beauty 2.0 is coming soon from Jessica Alba’s Honest Co., which …

Jessica Alba

Instagram could challenge YouTube with videos up to an hour long

For its next act, Instagram could take on another major rival: YouTube.<p>The photo-sharing app is readying a feature that would let users post videos …

Social Media

What’s behind the success of China’s social commerce app Pinduoduo?

At least, in the west. In China, it’s a slightly different story. The world’s largest ecommerce market is currently being disrupted by a fast-growing …

eCommerce

How to Succeed With a Customer-centric Marketing Strategy

A Modern Marketing Map for Customer-centric Success<p>You know that your customer is fundamental to your strategic success. At the heart everything you …

Marketing

Does Posting More Often on Instagram Reduce Reach? [Report]

Does posting too often on Instagram result in your posts seeing less reach?<p>It's a hot topic of debate - since Instagram introduced its feed algorithm …

Employee Engagement

Adidas tests new media strategy with World Cup campaign

Adidas is building a media strategy that values ads not by impressions, but on the audience attention and engagement they deliver.<p>Adidas’ core …

Advertising Industry

How The Alt-Right Manipulates The Internet’s Biggest Commenting Platform

The commenting giant Disqus has said repeatedly that it doesn’t allow hate speech. But its platform is overrun with trolls, white nationalists, and neo-Nazis.<p><b>The alt-right and white nationalist trolls</b> who frequent Twitter and backwater message boards have found another gathering place online: the …

Internet

`Very Lonely.’ The Unsettling Hum of Silicon Valley’s Failure to Hire More Black Workers

<b>When Maxine Waters, the Democratic representative from southern Los Angeles</b>, toured Silicon Valley during the first week of May with fellow members …

Silicon Valley

Art Is Becoming a Financial Product, and Blockchain Is Making It Happen

LONDON — In recent years, there has been plenty of talk of the “financialization” of art. As prices soar to new levels and digital technology opens new markets, that talk is getting louder.<p>Last month in London, DACS, Britain’s leading artists’ rights management organization, unveiled “The Art …

Fine Art

Mark Zuckerberg, Elon Musk and the Feud Over Killer Robots

SAN FRANCISCO — Mark Zuckerberg thought his fellow Silicon Valley billionaire Elon Musk was behaving like an alarmist.<p>Mr. Musk, the entrepreneur behind SpaceX and the electric-car maker Tesla, had taken it upon himself to warn the world that artificial intelligence was “potentially more dangerous …

Artificial Intelligence

Facebook Gave Device Makers Deep Access to Data on Users and Friends

The company formed data-sharing partnerships with Apple, Samsung and dozens of other device makers, raising new concerns about its privacy protections.

Samsung

How to Analyze Video and Extract Rich Metadata with Amazon Rekognition | AWS

Analyze Video & Extract Rich Metadata<p>with Amazon Rekognition Video<p>In this tutorial, you will learn how to use the video analysis features in Amazon …

Cloud Computing

How Instagram—and a Bunch of Celebrities—Saved the Comment Section

Instagram is built to maintain control over its users. From its limited photo-sizing options to its longstanding ban of URLs, the social media …

Social Media

How Instagram Threads Became the WikiHow for Gen Z

How does a Google-averse generation figure out how to deal with acne, fake friends, and boy trouble? On Instagram, of course.<p>When Sophie, a 13-year-old in Arizona, began eighth grade last year, she wanted to start things off on the right foot. Instead of picking up the latest issue of <i>Teen Vogue</i> or …

Social Media

Make-up: Have YouTube stars boosted beauty sales?

<b>From expensive brushes to fingertips, luxury mascara to budget-friendly concealers - make-up lovers all have their own tips and tricks.</b><p>Millions watch YouTube beauty tutorials every day. Watching vloggers empty out bags after their latest shopping haul, expertly applying eyeliner or chatting about …

Makeup

Instagram Added @Mention Sharing to Photos, Videos in Stories

Instagram announced that starting Thursday, when users are @ mentioned in other users’ Stories, they will be able to share those photos or videos in …

Advertising Industry

Inner mechanics of Bigo Live, the money spinning app Indians are going crazy about

Story Highlights<p>Bigo sits comfortably in the top-10 grossing lists in India and other countries. In March 2018 alone Bigo was downloaded over 4 …

BIGO LIVE

Sephora Announces Its First Beauty Convention, Sephoria: House of Beauty

With all the colors, swatches to try, and tools to play with, walking into Sephora is basically the beauty equivalent of going to Disneyland. But now, in honor of the retailer's twentieth anniversary, that beauty playground mentality is becoming even bigger and better. Sephora just announced that …

Beauty

iOS 12 is more evidence you should buy an iPhone, not an Android phone

If on September 20, 2013, you walked into an Apple Store and purchased a brand-new iPhone 5S, and have kept using it ever since, later this year you …

iPhone

Why Marketing Analytics Hasn’t Lived Up to Its Promise

We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to …

Big Data

3 Trends That Illustrate an Industry on the Verge of Change

“It’s time to grow up. It’s time for action.”<p>Marc Pritchard, CEO of Procter and Gamble, shared these words with digital advertisers worldwide in …

AdTech

How Instagram’s algorithm works

Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users …

Social Media

Surprise! Teens hate Facebook

Facebook, not so long ago, ruled the social media roost. Across nearly all important demographics, the Zuckerberg-led time bomb flattened the competition. Sure, it was losing teens, but many of them were just being diverted to other Facebook-owned properties, like WhatsApp and Instagram.<p>Now, …

Teens

10 New Services That'll Make You Say, 'Why Didn't I Think of That?'

From on-demand translators to self-driving taxis in retirement communities, here are services you need to know about.<p>7 min read<p>This story appears in the June 2018 issue of <i>Entrepreneur</i>. Subscribe »<p>Remember when ride-hailing apps and on-demand streaming services felt revolutionary? Every day, …

Warby Parker