Miguel Narvaez

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Why Blockchain will revolutionise customer retention and CRM

Blockchain is going to profoundly change the world.<p>A bold claim but one that we feel is justified. So far, blockchain has been the domain of the …

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Lead a team of Sales Engineers who focus on Canadian Commercial Sales and play a key role in meeting country sales objectives. The primary focus of …

The 4 Things Digital Marketers are Missing

Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely …

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

<i>Editor's Note: Today's post comes courtesy of</i> <i>Sylvia Jensen,</i> <i>Senior Director, EMEA Marketing, Oracle Marketing Cloud.</i><p>Today I want to share with you 12 …

Marketing

Touchpoint Marketing Helps You Stay Connected to Customers

With the proliferation of digital screens in-car, in-home, in-wearables and more, the traditional linear marketing model no longer works. Marketers …

Seth's Blog

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Uber and Managing the Surge: Using Data to Involve Customers

There is a saying about the ugly side of business that warns us against watching how sausage is made. These days, the ride-service company Uber is …

Integrate Analytics Across Your Entire Business

An Accenture survey conducted last year found that only one in five companies said that they were “very satisfied” with the returns they’ve received from analytics to date. One of the reasons analytics is working for the companies in this select group is because they tend to deploy analytics …

The Key to Being Customer Centric is Participation

Lets face it, leaders in virtually every organization say that focus on the customer is a top priority. Have you ever heard a CEO say that their …

An Amazing Customer Service Idea: The Five Dollar Lifeboat

Celebrate the Success<p>Tom Glenn, a second generation owner of a chain of Ace Hardware stores, tells a wonderful story about his father, Elder …

The difference between personal and professional social networks

Are you spending time on social networks or are you INVESTING time? Lets look at the difference between personal social networks like Facebook and …

The Content Marketing Revolution

We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.<p>Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing …

"The Expert" - Why Understanding Your Customer Is Key To Provide Perspective - Sales Enablement Perspectives

If you have seven minutes to spare, I encourage you to watch “The Expert.” It’s absolutely worth your time. A customer and her design specialist have …

Social Selling: 4 Stages To Monetizing Social Media Marketing

424<p>171<p>153<p>79<p>Shares 827<p>Are you struggling to monetize your social media efforts?<p>Do you feel stumped when it comes to the “selling” part of social …

Marketing

It’s time to focus on retaining customers

Traditional marketing is all about building awareness for products and brands. In traditional marketing, the emphasis is on getting new customers and …

The six habits of highly successful, fast growth companies

Pull together a list of this year’s fastest-growing companies and you’ll see a wide variety of industries, leadership styles, go-to-market approaches …

How Social Data Changes Everything We Know About Marketing Strategies

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV …

Integrated Marketing Management The Big Picture in One View

Having the right perspective matters in marketing. In particular, having the big picture view in mind while focusing on issues at hand or dealing …

Best CRM Software in 2018

<b>Standalone customer relationship management (CRM)</b> systems, sometimes referred to as sales force automation (SFA) software, track and manage sales …

Everything Gmail Knows About You and Your Friends, Visualized

When Google hands over email records to the government, it includes basic envelope information, or metadata, that reveals the names and email …

How Prescriptive Analytics Could Harness Big Data to See the Future

Big Data—information sets too large to be effectively computed on desktop systems—isn't just the buzzword du jour. It provides an unprecedented …

Big Data for Smarter Customer Experiences