Toni Perez

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Top 10 Business Predictions for 2015

2015 is poised to be an exciting year for business. There are so many changes on the horizon, and if you heed my predictions, you can gain an advantage over your competition. (For those who would like proof of past punditry, you can reference my 2014 digital trends here.)<p>Here are my 10 business …

How We Redesigned Our Product in Less Than a Week

<i>Bastiaan Janmaat and Mike Dorsey are co-founders of DataFox, a predictive intelligence company reinventing the way investors, analysts, and business development professionals research and track technology companies.</i><p>Time is often the scarcest resource for a startup. When you’re building a complex …

Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity

But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.<p>In a <b>new report</b>, <b>BI Intelligence</b> explains what …

Design Inspiration for Your Own Breathtaking Home Office

Your home office is your sanctuary--or is it? Try these tips for taking inspiration from some of the coolest offices in the world--and apply them to your own home office workspace.<p>The 2014 World's Coolest Offices feature may have you pining for an out-of-this-world headquarters. But why should the …

Interior Design

5 retail home pages examples of best practice

Recommended Guide: Ecommerce Design Patterns<p>Use our wireframes and examples to test and create more persuasive Ecommerce designs to boost retail …

eCommerce

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

As many of you know, I’ve never liked the word "<b>blog</b>."<p>Why? Mainly because the word itself devalues what the action is supposed to be, and the impact …

21 Expert Content Marketing Tips from the Best Inbound.org AMAs

Ask Me Anythings, or AMAs, have long been a popular conversation format on Reddit. More recently, they've really taken off on Inbound.org, giving …

12 Different SaaSy Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most successful SaaS …

Product Management

Marketing Automation: What is it and Why Should I Care?

<i>It’s guest post day here at Duct Tape Marketing and today’s guest post is from</i> <i>Scott Thomas</i><i>– Enjoy!</i><p>Marketers, meet your secret weapon: marketing …

The future of mobile commerce in 2018 [Infographic]

How to Create a Page That Converts at 21.7% (Step-By-Step Case Study)

I think you’ll agree with me when I say:<p>It’s REALLY hard to convert ice cold traffic into email subscribers.<p>Or is it?<p>Well, it turns out, you can …

The Complete List of Google Ranking Factors [Infographic]

As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of …

Product Recommendations - what most websites are doing wrong

Thanks to Stephen Tucker for sharing his advice and opinions in this post. A former fraud victim turned entrepreneur, Stephen brings over 10 years …

5 Popular eCommerce Trends That Might Be Costing You Conversions

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry.<p>But, have you ever stopped to question the …

Web Design

Amazon Launches #AmazonCart to Shop Using Twitter

Amazon is today rolling out an interesting new feature called #AmazonCart, which lets you add Amazon products to your shopping basket without leaving Twitter.<p>To use the feature, you first have to connect your Twitter and Amazon accounts, which you can do through your social settings. Then, all you …

SEO for Ecommerce: A Comprehensive Guide

A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.<p>Slides broken into sections:<p>1. Technical SEO<p>2. On-page and Content<p>3. Social Media<p>4. Reporting and Analytics<p>5. Business Concerns

Over 100 B2B Content Marketing Statistics for 2014

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.<p>From …

How To Generate B2B Sales Leads

In a startup, you need to gain traction fast. As the head of marketing or growth, it’s your job to deliver breakthrough results with limited …

50 Growth Hacking Tools for Marketers

Young startups need to grow 30% year over year or they’ll die, while large corporations are happy with 5% annual growth. To get such growth, you need …

Online Luxury Sales Are Growing Twice As Fast As The Overall Market

<i>Welcome to our new E-Commerce Insider newsletter, a morning email with the top news and analysis on the e-commerce industry, produced by</i> <i>BI Intelligence</i><i>.</i><p><i>Click</i> <i>here</i> <i>to sign up for E-Commerce Insider today, and</i> <i>receive it every morning in your inbox</i><i>.</i><p><b>ONLINE LUXURY SALES BOOM:</b> Online luxury sales are …

'Reverse Showrooming': Bricks-And-Mortar Retailers Fight Back

But now a recent report from BI Intelligence finds that retailers have discovered "reverse showrooming," or "webrooming," which is when consumers go online to research products, but then head to a bricks-and-mortar store to complete their purchase.<p>Reverse showrooming is actually nothing new. Since …

Key Digital Trends for B2B and B2C Marketers in 2014 [Infographic]

en_US<p>article<p>What are the most exciting opportunities for digital marketers this year? Content marketing, customer experience and mobile shine. Check …

Retail Startup: Nordstrom and Macy’s Get $9 for Every $1 Spent on Ads

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize …

eCommerce

Boost Ecommerce Conversions with Social Proof

Boost Your Ecommerce Conversion Rates with Social Proof<p>If you have ever visited a tradeshow, you probably experienced a very clear example of the …

Square Cuts More Custom Pricing Deals For Merchants And Ramps Up Sales Hiring

This past week brought the news of a fairly significant development for Square — the rollout of Square Stands in bars, Whole Foods restaurants, and other venues. This comes a year-and-a-half after the huge deal the payments company inked with the coffee and beverage giant Starbucks.<p>The lengthy wait …

Groupon launches DIY deals with new ‘Deal Builder’ product

Groupon is kicking off do-it-yourself deals.<p>After disappointing Q3 earnings and its acquisition of Ticket Monster, Groupon is launching a new service. The company has just announced “Deal Builder,” which it calls a “build-your-own-deal tool for merchants.”<p>Judging from Groupon’s press release, it …

Startups, here’s how to cut through the crap when you’re looking for a CRM tool

There are too many CRMs. Heck, there are too many CRM add-ons. Sales is our livelihood, and part of the job has become navigating the labyrinth of choices (and customizations) to make something that actually makes your job easier. Marc Andreessen says that software is eating the world, but for …

The 2014 World's Most Innovative Companies | Fast Company

Boxbee Is A Startup That Solves A Major Problem For Everyone Who Lives In A City — Lack Of Space

So it isn't surprising that Matthews now runs a startup that helps people organize their lives and their tiny apartments, Boxbee.<p>Boxbee is a storage logistics startup that has raised $1.5 million from a number of angel investors. One of its investors, Jason Calacanis, thinks it will one day be a …