Tom Simpson

7 Flips | 1 Magazine | 5 Following | 1 Follower | @tomsimps0n | Keep up with Tom Simpson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tom Simpson”

CNNIC: Chinese E-commerce Market Exceeded $190 Billion in 2012

The China Internet Network Information Center released its numbers for Chinese e-commerce in 2012 and there’s only one way to describe them: bonkers. …

Webtrends Debuts Action Center for Streams Remarketing #emetrics

Analytics and digital marketing vendor Webtrends is building on its Streams technology with the debut of Action Center, the system's new home for …

Gigaom | Native advertising: winners, losers and a lot of hype

Advertisement<p>“Native advertising” is catnip to the publishing world these days. For believers, the ad format offers a marketing trifecta: a boost for …

Facebook Rolls Out CPA Bidding For Hard Core Direct Marketers

Facebook is rolling out Cost Per Action (CPA) bidding through its Ads API, the first time it has departed from CPM- and CPC-based ad pricing. The …

AdTech

Twitter’s New Ad Product Could Create Hub Of Aggregated Advertising Data

When it comes to online ad products, relevancy is key. But one growing tech giant, Twitter, has yet to show the world the extent of its power to deliver relevant ads to users. Until now.<p>For all its ubiquity, buzz, and presumed value, Twitter has yet to prove its ability to deliver relevant ads to …

Website Measurement & Analytics | Web Optimization

Optimised Solutions: Our portfolio of cross-channel, real-time, individualised and actionable solutions pairs superior technology with a team of …

A day with Glass: First impressions of the early days of Google’s latest moonshot - http://tcrn.ch/11xIPG6