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„Native Advertising ist auch kein Heilmittel“: Digital-Vordenker Jeff Jarvis im Interview

Die Zukunft des Journalismus ist sein Lieblingsthema; seine Haltung dazu wird schnell klar: News und gute Geschichten werden im Internet gemacht – …

5 Secrets of a Google Plus Marketing Ninja

It may not be Facebook, but Google Plus has an impressive and growing reach. The platforms connection with Google assures that posts will be highly …

Google AdWords Conversion Import Tracks Offline Sales

Google AdWords can already track the connection between your customer’s click on an ad and a sale on your website. But a new feature called AdWords …

Verdecktes E-Mail-Tracking

Fachbeitrag<p>„Tracking“ ist das Schlüsselwort unserer Zeit. Tracking ermöglicht es dem Anwender, eine <b>Vielzahl von Informationen über Andere zu sammeln</b>, …

The 10 Most Culturally Vibrant Brands

Google tops the list as the brand making the most powerful connection with consumers across the globe, according to the third annual Cultural Traction report from Added Value.<p>Next is Apple, followed by Samsung and Ikea.<p>The Cultural Traction report ranks brands based on VIBE, or those perceived to …

The Quest For 'Whoa!' A Conversation With The Legendary George Lois

Iconic adman and communicator George Lois learned the secret of great, award-winning advertising at the age of 14. He was doing a final exam at New York’s High School of Art and Design. The assignment? Create a rectangular design on a piece of Strathmore paper. (“Had to cost 10 cents a page. Big …

How to Use the iPad for Content Marketing

The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your …

4 Social Media Marketing Lessons From the Top Colleges

Harvard University’s official Facebook page currently boasts over 2,437,000 ‘Likes.’ Lest that sound like just another big number, consider that the …

Twitter Founders Move on to Their Next Big Thing

What do you work on after launching one of the largest social networks in the world? It took some time, but each of Twitter's three founders appear …

Facebook Marketing for Small Business: What You Need to Know

Shares 3K<p>Is your business on Facebook?<p>Are you wondering how a small business can benefit from Facebook marketing?<p>To learn about the opportunities for …

Social Media Marketing