Tom Dibble

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Does Hyatt provide a five star digital experience?

<b>Hyatt releases its Q3 results today, so I thought I’d pre-empt the webcast and take a look at the company's digital efforts.</b><p>Is its digital marketing …

Facebook Ads Are 1,790% More Profitable on iOS Than Android

After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted …

How Deep Links Could Revolutionize Mobile Advertising

One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.<p>For instance, when LinkedIn sends you an …

U.S. Tech Companies Raised $8.1B In 806 VC Deals In Q3, Capital Raised, M&A Activity And IPOs All Up From Previous Quarter

Dow Jones Venture Source released its quarterly report on the state of venture capital, including data on number of VC deals, funds raised, M&As and IPOs in the technology sector. According to the report U.S.-based companies raised $8.1 billion from 806 venture capital deals in 3Q 2013, a 2% …

40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011

It’s hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going mobile, with small screens making up 40% of its traffic now compared to 25% last year, Google said on its earnings call today. In 2011, just …

Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX

Google and Facebook are getting a bit friendlier despite their social networking competition. Google’s DoubleClick ad buying software will soon allow clients to buy retargeted ads on Facebook. FBX, Facebook’s retargeted ads platform, has become a major player in the 16 months since launch, and …

INFOGRAPHIC: Here's Why Facebook Needs To Worry About The Rise Of WhatsApp And Snapchat

Snapchat, the photo-messaging app, now boasts 350 million photo uploads daily, the same number as Facebook.<p>That's a major tipping point. The app landscape is getting fractured. Photography, messaging, social media — all are witnessing the rise of new mobile-focused apps and services that threaten …

Social Media

Apple isn't dead yet – iPhone 5S and iOS7 have a secret weapon

When Steve Jobs was still with us, many commentators – yours truly included – used to complain about the "reality distortion field" that surrounded Apple's charismatic leader. Those in attendance when Jobs launched the devices and services (iPod, iTunes, OS X, iMac, MacBook, iPhone and iPad) that …

Google Local Carousel – The Importance of Positioning

Around 2-3 months ago Google started the worldwide rollout of what is know colloquially as the “Google Local Carousel”. It sent local SEO’s into a …

Google Rolling Out 100% Secure Search – Goodbye Organic Keywords

For coming up to 2 years, digital marketers have been annoyed at Google for removing keyword data from their web reporting. While it has been a slow …

60% of businesses are integrating mobile into wider marketing activities: report

<b>Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel</b> …

Online Advertising Network | The Value of Google Result Positioning

An analysis: How are clicks from Google impacted by Google result rank?<p>Being the top Google result for a key word or phrase is often seen as a …

Gmail Tabs Don't Stop Shoppers: So Far So Good for Email Marketers

The demise of email marketing was predicted with Gmail's new Tabs feature, but email engagement has actually increased. This report explores the …

Revealed: The New SEO (When Google Takes Freshness Too Far)

<b>348</b> Comments 6 minutes<p>This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. First …

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a bid to make itself more attractive to business owners, LinkedIn has launched an enhanced analytics suite for company pages. The analytics are designed to help company managers track their updates and learn more about their …

Social Media

Google Author Rank - What is it?

There’s yet more change afoot in the SEO ranking game. Google has revealed its plans to include Author Rank as a prominent factor in the way the …

To Take On Google, Facebook’s Graph Search Engine Needs More Data, Better Signals

As Facebook begins rolling out its Graph Search engine more broadly to its U.S. English-language user base today, it faces new challenges that were perhaps not at the forefront of our minds when the service was officially announced. Currently, the on-site search engine aims to make the people, …

American Intern

I live in the Milano building in Crescent Village in North San Jose. As Silicon Valley apartment complexes go, the Crescent Village is fairly normal. It’s got swimming pools, tennis courts, a fitness center, a gaming room, a 23-seat movie theater, and roughly 1,750 apartments spread over five …

Let's Write a Digital Bill of Rights

When Edward Snowden leaked information about the U.S. government's widespread mass surveillance programs, we learned just how vulnerable our personal …

Instagram for iOS Now Lets You Shoot in Landscape Mode

Instagram updated its iOS app, letting users shoot pictures and videos in landscape mode. It also fixes a minor bug that was an issue since Instagram …

10 Wonderfully Geeky Wedding Invitations

10 Totally Geeky Wedding Invitations<p>1. Funny Printable Save the Date Card<p>2. Geek Glasses Wedding Invitation and RSVP<p>3. Scrabble Tiles Wedding …

European watchdogs order Google to rewrite privacy policy or face legal action

Privacy watchdogs in the UK, Germany and Italy have told Google to rewrite its privacy policy in Europe or face legal sanctions, 15 months after the …

Top Apps For The 1%

There’s been an interesting phenomenon occurring lately, thanks to the increasing ability of companies to reach and serve ultra-niche audiences — the rise of the app for the 1 percent. Now more than ever, you can download apps that you can’t actually afford to use.<p>The democratization of the app …

4G revolution will boost small firms

Superfast web will mean many businesses can choose to ditch the phone line<p>This summer, Britain will see the launch of the single biggest infrastructure improvement since the railways. The arrival of 4G mobile networks has boosted the Treasury by £2.34 bn and will boost the economy by rather more …

Microsoft Quietly Shuts Down MSN TV, Once Known as WebTV

Microsoft said that its MSN TV service will be closing down at the end of September, in a post on its Web site and in an email to users.<p>MSN TV, of …

Software

Using Pinterest’s social cred to get in-store shoppers to make purchases

It’s pretty common now to see a local restaurant post Yelp reviews or Zagat ratings on their storefront windows, showing the number of stars they got …

How Google, Yahoo, Apple, Facebook, and Amazon track you (infographic)

Americans are starting to perk up about privacy after the reveal of a government surveillance program called PRISM. But it’s important to know how tech companies generally track your data and what you’re agreeing to in those terms of service agreements.<p>Google, Facebook, and Yahoo all rely pretty …