Becky homko

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Fran Tarkenton on Winning as a Self-Taught Entrepreneur

4 min read<p>As a pro-football player, Fran Tarkenton took the Minnesota Vikings to the Super Bowl three times. But National Football League players didn’t make the same kind of money in the 1960s that they do today. He made $12,500 in 1961 playing football. He picked up work during off-seasons and …

Entrepreneurship

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

4 min read<p>In the digital marketing world, "going viral" can literally be gold for businesses. But not every video, article or meme that's created is engaging enough to be shared by millions.<p>Does your startup's product or service have enough cache to be the next Grumpy Cat or Old Spice Guy? It can, …

Marketing

Easy Ways to Keep Visitors on Your Website Longer

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've worked hard building your website. So why isn't anybody sticking around to read your content?<p>High bounce rates -- that is, a large percentage of visitors who fail to engage with more than one page on your site -- are a …

Google Analytics

How to Sell a Product: 5 Ways to Sell Itself

Guest Writer<p>Brand Strategist and Partner at Lucule<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We are creatures of habit. American families, on average, buy the same 150 products over and over again, which make up 85 percent of their household needs, according to research out of …

Customers

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Developing story ideas for your blog is a lot like coming up with a business idea: You're bound to come up with a handful of duds that have a few gems sprinkled between. Even the most expert writers experience this.<p>While it's …

Marketing

Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

2 min read<p>Don't think too hard about a formal social-media strategy for your business, says Jack Dorsey, the co-founder of micro-blogging site Twitter.<p>"When you start saying words like ‘social media,' or phrases like ‘social media,' it becomes this big, abstract thing that of course it is hard to …

Social Media

As Facebook Hashtags Roll Out, What They Mean for Marketers

3 min read<p>This story originally appeared on PR Daily<p>What do Facebook hashtags mean for marketers? The short answer: Nothing, yet. That's because they aren't rolling out to all users for a while.<p>Once they do, there will be substantial implications for marketers and brands.<p>For now, it's mostly a …

Social Media

Universal Analytics: Switching to the Next Version of Google Analytics

Back in October 2012, Google announced <b>Universal Analytics</b> as the next version of Google Analytics. The tracking code has been overhauled completely, …