Tod

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It’s All About Creativity

All That Buzz<p>Mar­keters. One could see them <i>every­where</i>. In the ele­va­tor, in the lob­by area, at the restaurants…some hud­dling for con­ver­sa­tions …

Adobe Summit 2016: Welcome to the Experience Era

Adobe Summit 2016 kicked off this week in Las Vegas, celebrating many exciting new milestones. After a 10-year run in [...]The post Adobe Summit …

So You’re Digitally Transforming Your Business – What Now?

Digital has never been easier than it is today. But as digital has become the norm, it has raised expectations [...]The post So You’re Digitally …

SMRT Corporation, an edge on efficiency with eSign services

Upon implementation of eSign services, the SMRT team saw an immediate impact with documents being sent electronically. The Adobe e-signature solution …

Seth Rand, Founder and CEO of Rand Internet Marketing, to Speak at WooConf 2016 - Press Release

<b>Internet Marketing Expert to Speak on Search Engine Marketing (SEM) at Upcoming Conference</b><p>Fort Lauderdale, FL - February 25, 2016 - …

Citizen Journalism

Customer-Led Digital Transformation in a Mobile World

Businesses going through digital transformation should always keep the customers top of mind. Watch how Great Eastern Life transforms from [...]The …

5 Important Insights for Digital Marketers in 2016

As a digital marketer or a professional supporting the digital marketing ecosystem in Southeast Asia, here’s my take on the [...]The post 5 Important …

Customer Experience is the Biggest Opportunity for Growth

If you haven’t already downloaded and read the latest Econsultancy Digital Trends report, then it’s about time! Through the results [...]The post …

7 Key Digital Marketing Trends in South East Asia in 2015

According to Chinese astrological tradition, the sign of the monkey is supposed to be intelligent, quick-witted, clever, ambitious and adventurous. …

Digital Trends 2016: All About Customer Experience

Will 2016 Be The Year When Customer Experience Takes Centerstage?<p>While the impor­tance of cus­tomer expe­ri­ence (CX) has been long estab­lished, …

Customer Experience

Optimising Campaign Management & Email Marketing with Adobe Marketing Cloud

Renowned for providing world-class Asian hospitality, Meritus Hotels & Resorts is an iconic hotel management company that was founded from [...]The …

How To Move The Customer Relationship From Casual To Serious

Understanding is the key to becoming more than “just a brand” to your customers, and the more you know about [...]The post How To Move The Customer …

Adobe Appoints New VP of Marketing in Asia Pacific

A Conversation With Marta DeBellis<p><i>Mar­ta DeBel­lis has recent­ly been appoint­ed as the new Vice Pres­i­dent of Mar­ket­ing for Adobe’s Asia Pacif­ic</i> …

Japanese Open Data and Government Policies are now enabled by Adobe Technology

In a recent effort by Japanese government to evolve Japan’s overall social and economic progress, officials have agreed to a [...]The post Japanese …

It’s All About Online Shopping This Holiday Season

The holiday season is a time for reunions with family and friends, home-cooked food — and who can forget presents [...]The post It’s All About Online …

Digital Is The New Normal But What About Customer Experience?

Businesses in Asia Pacific are reaching their digital peak. As digital becomes standard, the pace of transformation is slowing and [...]The post …

APAC Digital Marketing Performance Dashboard — Infographics

The APAC Digital Marketing Performance Dashboard is a joint research by CMO Council and Adobe. The findings were derived from [...]The post APAC …

Australian Marketers: Embrace the next evolution of customer experience

New research from Adobe and the CMO Council reveals marketers need to turn their attention to the next evolution of [...]The post Australian …

How to Optimize for Google Quick Answers

In September 2014 Google introduced a new method of presenting content relevant to “how to…” or “what is…” queries, called “Quick Answers.” With this …

Etihad Airways Soaring to New Digital Heights with Adobe

United Arab Emirates’ national airline, Etihad, has recently announced a strategic partnership with Adobe. Renowned for its delivery of outstanding …

Your Guide to Mobile Marketing and Merchandising

Mobile commerce is exploding and trends like retina displays, in-store kiosk, and even wearable devices provide more opportunities to forge [...]The …

Empowering Customers through Partnerships

Adobe Korea and Deloitte Consulting have recently signed a Memorandum of Understanding (MOU) for digital marketing solution and consulting. Through …

What’s all the buzz on social media ahead of the 2015 Rugby World Cup?

New Zealand is leading social media buzz ahead of the Rugby World Cup. The All Blacks are the defending champions [...]The post What’s all the buzz …

Empowering your mobile strategy

One of the challenges that I hear from mobile and digital teams is the lack of investment in people, processes, [...]The post Empowering your mobile …

Ten Ways Cross-Channel Marketing is Not Rocket Science

When it comes to digital experiences, customers want to engage with you in both the physical and online worlds. Knowing [...]The post Ten Ways …

Gearing up for Baidu SEO

Baidu-specific SEO is a key step that need not be intimidating. It is a simply different environment with its own special considerations, and in some …

The Multichannel Reality

There’s never been a better or more challenging time to be a marketer. The proliferation of devices and channels provides [...]The post The …

Digital marketing strategies, trends, and insights | CMO.com - Adobe

Best of the Best in Mobile Marketing

Digital marketers in Asia Pacific, the most-mobile ready region, continue to excel in mobile marketing. Adobe Digital Index Best of [...]The post …