Todd Hansen

21 Flips | 2 Magazines | 13 Likes | 10 Following | 1 Follower | @toddbhansen | Keep up with Todd Hansen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Todd Hansen”

Why and how PR pros should adopt the PESO model

The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant.<p>Although …

Public Relations

Digital PR pros’ toughest challenges

The public relations profession has never had it easier.<p>With all the information at your fingertips, there have never been so many avenues and …

Public Relations

Essential Characteristics of a Successful PR Professional

<p>IN THIS era inclined towards digitisation, Public Relations is among those professions to have undergone major shifts in the recent years. Even if …

Public Relations

5 crucial tips for avoiding reporters’ virtual trash bins

If you’ve ever pitched a story, you’ve probably sent a lot of emails only to get meager response.<p>It’s the harsh reality of trying to garner exposure: …

PR Isn't Dead - It's Just Different

According to a recent study from The Holmes Report and the University of Southern California Annenberg School for Communication and Journalism, …

Use data-driven PR to boost authority—and media mentions

Journalists have embraced data journalism.<p>The fondness for stories backed by thorough research offers PR teams juicy opportunities. Communicators can …

5 pitching tips to capture reporters’ attention

My inbox is constantly flooded with pitches from PR professionals, and the majority of them are complete garbage.<p>While a few come over that are …

Twitter, Snapchat swap iconic features for engagement

In a quest for more users, Twitter and Snapchat are undergoing major changes.<p>Let’s start with Twitter: After a period of beta testing, Twitter has …

Social Media

Report: New study highlights PR's deficiencies

This is one report card we might not want to hang on the fridge.<p>The Plank Center for Leadership in Public Relations, in conjunction with Heyman …

What is Earned Media?

<i>This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain</i> …

How Social Media is Shaping the Future of Public Relations

Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, …

11 creative ways to pump up your content marketing game

<i>This article originally appeared on</i> PR Daily <i>in June of 2017.</i><p>Coming up with fresh, new and exciting ideas for your organization isn’t easy.<p>Jeff Bullas …

Digital Storytelling Requires Synergy Between SEO and PR

In this world where digital storytelling is all about including the right keywords so that a brand story stands head and shoulders above the clutter, …

Public Relations

The Social Media Analytics Showdown: What You Can Track and How

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like millions of …

Social Media

3 Ways to Protect Your Online Reputation in 2017

Online Reputation Management<p>Online Reputation Management (ORM) aims at improving or restoring the perception of a company’s name or brand. We live in …

Public Relations

PR, Social Media and the Imperative of Content Marketing [UML]

For a time, social media worked organically. Then it didn’t.Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but …

Marketing

Ten Tips To Make Your Pitch Stand Out -- With The Help Of Supplemental Data

Journalists are inundated with pitches every day, so it’s your job as a marketer to make yours stand out from the rest. Including supplemental research and company infographics is a smart way to illustrate your pitch — and it can help sell the story. Planning ahead shows respect for the …

5 Things Reporters Really Want From PR Specialists

Don’t frustrate the reporters you’re trying to reach.When you open your e-mail box, which messages are you most likely to open: generic messages from …

Louisiana, Three Ways: Creole Country

TravelIntelligent Travel<p><b>[Read Louisiana, Three Ways: NOLA]</b><p>I’m in Killer Poboys to meet with Charles Chamberlain, a Ph.D. in American history and local History Man. Ten years a historian at the Louisiana State Museum before setting up his own company, Historia, to provide outsiders with insights …

Free Things to Do in New Orleans

Perhaps best known for its annual (and often rowdy) Mardi Gras celebrations, New Orleans offers a unique blend of American, Spanish, and French culture that make the city enticing to visit year-round. But exploring the city's diverse architecture, music, and culinary scenes doesn't have to burn a …