tobyt

1,600 Added | 5 Magazines | 16 Likes | 6 Following | 104 Followers | @tobyt | Articles that caught my attention

Understanding the economic value of your personal data

Your personal data is worthless – it's only when it's processed by the Facebooks or Googles of this world that it has business value

Ford Motor Company

The 1 Company Culture Rule 99% Of People Are Afraid To Follow, But Should

Company culture is created by following this 1 simple rule.<p>I believe we are experiencing a massive shift in how companies think about company culture.<p>Go back a few years, and it was all about novelties to draw top talent: big screen televisions, open work spaces, Ping-pong tables and baristas on …

Leadership

9 Tips to Improve Your Content

9 Tips to Improve Your Content written by John Jantsch read more at Duct Tape MarketingAllow me to let you in on a little secret. You don’t have to …

Digital Marketing

19 Farro Recipes That Make You Wonder Why It's Taken You So Long to Eat It

Once upon a time, a titan named quinoa swept across the globe and started dominating all kinds of recipes. We understand why: It's full of protein, …

Healthy Recipes

I Learned a Lot About Strong Company Culture From Jeff Bezos -- But There's 1 Strategy I Won't Copy

As one of the first employees on the Amazon Web Services team, one of my biggest takeaways was that the culture you create determines the company's fate.<p>Spending the first two years of my career at Amazon, arguably one of the most innovative companies in the world, was one of the most powerful …

Jeff Bezos

Getting More People to Like Your Business' Facebook Page

Learn how to run a successful Like campaign, the foundation of all Facebook advertising.<p><i>The following excerpt is from</i> <i>Perry Marshall</i><i>,</i> <i>Keith Krance</i> <i>and Thomas Meloche’s book</i> Ultimate Guide to Facebook Advertising. <i>Buy it now from</i> Amazon | Barnes & Noble | iBooks | IndieBound<p>Like campaigns are simple. …

Marketing

What I Learned From Reading Every Amazon Shareholders Letter

A new mentor of mine suggested I read Jeff Bezos’ Letter to Shareholders to refine my thoughts around building a career and a business.<p>So I read them …

Jeff Bezos

Turn Instagram into an Effective Funnel Step for your Business

Tracking and analyzing all of the data available to you is essential to getting results on social media.<p>Once you've got a good grip on Instagram metrics and performance of your account, you should take a look at the traffic coming from Instagram to your website and examine people's behavior once …

Social Media Marketing

13 Ways to Improve Your Social Media Profiles in One Hour or Less

Considering how much time people spend on social media everyday, it’s kind of funny—or is it sad?—that most of us find ourselves too busy to actually …

Social Media Marketing

End of the supermarket? Big brands sign up for high-tech service that could cut prices by a third

Britain's biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30 per cent by cutting out supermarkets.<p>Manufacturing giants Unilever, Mars, and Reckitt Benckiser, have all signed agreements to say they intend to start selling …

Trends

Inside the Downfall of a Wildly Ambitious Hardware Startup

On October 23, Doppler Labs founder Noah Kraft got a Facebook notification. One of those "On This Day" pop-ups, resurfacing a post from exactly two …

Startups

How to Make Sure Your Employees Never Complain About You as a Boss

Everyone knows that great bosses make happy employees. The challenge is how to find or make your bosses great.<p>Everyone loves to complain about their boss, and a classic Gallup study found that 50 percent of current employees have left at least one job in their career to get away from a bad …

Leadership

3 Simple Ways To Show Appreciation For Your Employees, No Money Needed

Making your employees feel valued is easier (and less expensive) than you think.<p>Your employees play a significant role in the success of your company. You know that, and as an entrepreneur with a never-ending list of tasks, you likely feel never-ending gratitude for the men and women who take …

Employment

Monkey Bread

Heat oven to 350 degrees F. Lightly grease 12-cup fluted tube pan with shortening or cooking spray. In large -storage plastic food bag, mix …

Baking

Cauliflower Garlic Bread Defies All Logic

We lost our minds.<p>GET THE RECIPE HERE.<p>I had zero expectations for this bread. No one in the Delish test kitchen did. I thought it'd be just another …

Bread

The Hardest Thing About Working in the Gig Economy? Forging a Cohesive Sense of Self

With the rise of the gig economy, people are finding themselves engaging in multiple jobs, often willingly and even enthusiastically. In fact, the alternative or contingent workforce accounts for all the net employment growth in the U.S. economy in the last decade, and individuals holding multiple …

Gig Economy

This Common Speaking Habit Is Draining All Your Negotiating Power

Here's how to sound as credible as you are.<p>"John - we are receiving some feedback about the team and their presentation style. In particular we get comments about the inflection of their voice going up at the end. Can you work on this with folks on the team?"<p>Uncertain Language vs. Command …

Language

5 Reasons to Make Customers Buy From You

Every small business owner knows the disappointment of receiving compliments instead of sales. By learning about what motivates purchases, you can …

Due

The rise of big data policing

A towering wall of computer screens blinks alive with crisis. A digital map of Los Angeles alerts to 911 calls. Television screens track breaking news stories.<p>Surveillance cameras monitor the streets. Rows of networked computers link analysts and police officers to a wealth of law enforcement …

Big Data

How Retailers Use Personalized Prices to Test What You’re Willing to Pay

Have you ever looked up flights or hotels on an app on your phone, only to open your laptop and see different prices?<p>That’s exactly what happened to me recently. I was using Orbitz’s iPhone app to research a vacation package to New York City. Settling on a hotel, I accessed Orbitz’s website on my …

Harvard Business Review

Anyone can buy online ads and track your location in real time

Online advertising has been accused of meddling in the 2016 presidential election, maliciously sowing fears about immigrants, and enabling potential …

Mobile

Why You Can Focus in a Coffee Shop but Not in Your Open Office

A few years ago, during a media interview for one of my books, my interviewer said something I still ponder often. Ranting about the level of distraction in his open office, he said, “That’s why I have a membership at the coworking space across the street — so I can focus.”<p>While I fully support the …

OpenOffice

36 Dump-And-Cook Crockpot Recipes You Need To Try

Make chicken tetrazzini the easy way with this breezy recipe. The only thing you have to do when you get home at the end of the day is add cream …

Cooking

This Business Thrived When It Made Blog Content a Cornerstone of Its Marketing Strategy

Start simple, then hone in on your audience and ask for their feedback.<p>Today, popular media content is fairly homogeneous, and if you’re not posting a selfie or blogging about your latest food experience, you’re outdated, right? Wrong. Growing your company’s online following can seem like a …

Digital Marketing

We Know How Old You Are Based on Your Spending Habits

As someone who has worked with online marketing for years, it’s important for me to understand the spending habits of my audience so that I can …

Millennials

5 Recipes For Getting Your Sheet Together

The best part about sheet pan meals is after an easy-to-put-together and delicious dish there is just one pan to clean (well besides all of the …

Dinner

5 Roasted Squash Recipes to Upgrade Your Meal Prep

Roasting a ton of squash is a rite of passage at the start of fall. Almost every week during squash season, I slice or dice delicata (no peeling necessary!), acorn, or butternut squash for beginning-of-the-week meal prep. Then on Monday night I'll have a quick side dish, on Tuesday I can throw it …

Recipes

15 Fast & Fancy Dinners to Make This Season

With the arrival of cooler fall days comes the desire to make dinner a bit more of an event. Gone is the need for quick, no-cook salads and …

Dinner

19 Experts Explain Why Your Website Isn't Bringing in Customers

There's no shortage of reasons your pages aren't finding their target markets or inspiring visitors to convert.<p>They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn’t happened.<p>I’ve been involved in building and marketing thousands of …

Marketing

Nobel Prize Winning Economist Richard Thaler Wants Entrepreneurs and Fitness Buffs to Know This 1 Thing

The decisions you make today could have a tremendously big impact on your future--one nudge at a time.<p>Feel like you don't make the best decisions when it comes to your finances? There may be Nobel Prize-winning research to help you understand why.<p>The 2017 Nobel Prize in economics was awarded to …

Behavior