tobyt

1,549 Added | 5 Magazines | 16 Likes | 6 Following | 103 Followers | @tobyt | Articles that caught my attention

Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

We live in an on-demand world: Consumers want a brand to be available in the moments when they need them, for everything from purchase decisions to …

Customer Service

How 'the invisible network' poses a major security threat

<b>Imagine a hacker remotely turning off a life support machine in a hospital, or shutting down a power station. These are the nightmare scenarios we face because many organisations haven't a clue how many unsecured devices are connected to their networks, cyber-security experts warn.</b><p>It was an …

Internet of Things

ready to make more connections

GovWifi, developed and managed by Government Digital Service (GDS), is a single wifi login which can be simply and cheaply installed by government …

Wi-Fi

Only 3% of Companies’ Data Meets Basic Quality Standards

Most managers know, anecdotally at least, that poor quality data is troublesome. Bad data wastes time, increases costs, weakens decision making, angers customers, and makes it more difficult to execute any sort of data strategy. Indeed, data has a credibility problem.<p>Still, few managers have hard …

Harvard Business Review

The 5 Best Video Editing Apps You Should Be Using

Social video has never been more essential to online marketing. It’s automatically more engaging and dynamic than plain-text posts or even posts with …

Videography

Amazon Decentralized: How Blockchain Tech Will Transform Online Retail, Networking

One of the most promising among Blockchain technology capabilities is providing more secure and cost-efficient web transactions are now creating a …

Bitcoin

Martha Lane Fox warns UK is 'sleepwalking' through digital disruption

Martha Lane Fox has claimed the UK has been “sleepwalking” through the digital revolution.<p>During a House of Lords debate, Lane Fox told the house …

Disruption

6 Powerful Pitch Deck Tips to Get Seed Funding

Congratulations on having a great business idea. Extra congratulations if you’ve started the company and gotten some traction. Good job, you! Now all …

Entrepreneurship

Welcome to the Age of Consent and how you’ll deal with customers post-GDPR

<b>Mary Dryden is business development director at 360Dotnet</b><p>The exception of surprise birthday parties, we shouldn’t do something on behalf of or to an …

This Is The Most Vital Tool For Job Search Today (Hint, It's Not Your Resume)

Most people wrongly assume their resume is the secret to getting hired.<p>If I had a dollar for every time a job seeker has said to me, <i>"I'm not getting any calls for interviews, I think it's my resume."</i> I'd be rich. Sadly, job seekers today don't realize (yet) the resume is no longer the most …

Employment

Improving public services with data: fund launched for service delivery redesign

By redesigning processes and working with others to help, public services can be more efficient and resilient. The ODI has launched a programme to …

Big Data

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

SEO

Breaking Down Silos Is a Myth, Do This Instead

Horizontal connections are what's important<p>Nobody likes a silo. Or a stovepipe for that matter. These insular structures are the bane of every organization's existence because they restrict the flow of information and can lead to disastrous consequences like the General Motors ignition switch …

Management

How to Balance Your Professional and Personal Brand on Social Media

Whether it’s intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram …

Social Media Marketing

New data platform to power transport innovation

The Transport Systems Catapult (TSC) has announced the launch of the Intelligent Mobility Data Hub (IMDH), which provides a neutral, secure platform …

Big Data

Competition in the Age of Online Giants

THOMAS M. SCHEER/EYEEM/GETTY IMAGES<p><b>I. The Problem</b><p>The global economy is coalescing around a few digital superpowers. We see unmistakable evidence that a winner-take-all world is emerging in which a small number of “hub firms”—including Alibaba, Alphabet/Google, Amazon, Apple, Baidu, Facebook, …

Innovation

Everyone Loves Vintage Tech--and It's Creating a Problem for Startups Everywhere

The craze for vintage Nintendos and retro phones says something's wrong with today's tech.<p>Remember when our vacuums didn't invade our privacy? Last month, it was revealed that iRobot, the makers of the Roomba, had plans in the works to sell floor layouts of users' homes, collected as the autonomous …

Inc. Magazine

The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of …

Digital Marketing

Verizon will now trade you your personal data for ... concert tickets

It's an open secret that there are a ton of companies jockeying behind the scenes to collect as much of your personal data as possible so it can then …

IT

Rate my yacht

In an upcoming article for <i>The Crew Report</i>, which will be available in early 2018, I will explore the issues surrounding a yacht’s reputation. In my …

Management

Startup Marketing Should Skip Traditional Advertising

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor …

Marketing

Korea to deploy additional free Wi-Fi zones, to become "Wifi mecca"

(Telecompaper) The South Korean government plans to provide additional free wireless internet access zones across the country to become a "Wifi …

Wi-Fi

15 Great Resources to Create Quick and Beautiful Images for Social

Images play a crucial role in the world of social media marketing. You’ve heard it time and time again: a post with visual content will garner more …

Creative Commons

Queensbridge Connected: A look inside the effort to bring free Wi-Fi to North America’s largest public housing complex.

Photographs by Edwin J. Torres<p>In the heart of Long Island City sits Queensbridge Houses — former home to New York legends like NBA star Sean Green …

Wi-Fi

Government doesn’t have needs

We need to stop talking about the needs of government; it doesn’t have any.<p>The words we use — often unconsciously — affect our mental model, the …

Government (UK)

The era of public databases of personal data

One of the changes that we expect to see in the coming years, is the creation of more public repositories of personal data. By personal, I mean data …

Privacy

How HR Can Become Agile (and Why It Needs To)

If software has eaten the world, then agile has eaten the software world. While initially designed to improve the responsiveness of software development teams, more recently agile has become the default team-based operational model for companies big and small, across industries and sectors, with …

Agile Development

The Companies That Will Track Any Phone on the Planet

Tracking or tapping phones across the planet used to be a niche capability. Now, a myriad of for-profit spy companies sell border-crossing surveillance of mobile phones.<p>As soon as the target switches the phone on, it’s already too late. Digital spies have pinpointed the phone’s location and, …

Surveillance

How Apple, Google, and Facebook Will Hasten the Next Era of TV | Backchannel

<b>Not long ago,</b> everyone saw Hollywood and Silicon Valley as opposites. Hollywood was cool, artistic, and uniquely adept at entertaining viewers. …

Backchannel

Europe’s new privacy regime will disrupt the adtech Lumascape

<i>In a year and a half new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three</i> …

Privacy