tobymckenna

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January Hot Type: The Books You Need to Read This Month

The deeply aggrieved narrator of first-time novelist <b>Ben Metcalf</b>’s eccentric, magnificent Southern Gothic metafiction unleashes bitter Faulknerian arias <i>Against the Country</i> (Random House).<p><b>Paul Griner</b>’s bone-chilling novel <i>Second Life</i> (Soft Skull), is set in the demimonde of corpse wranglers and the …

Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said.<p>In a post today, Facebook says the test is for a mobile ad …

U.S. Online Spending Estimated At $46.5B In '13, Mobile Search Surges

Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. <br>Plus, …

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users

Last week Princeton researchers released a widely covered study saying Facebook would lose 80% of its users by 2015-2017. But now Facebook’s data scientists have turned the study’s silly “correlation equals causation” methodology of tracking Google search volume against it to show Princeton would …

Gravity May Help AOL Fix Video Discovery

Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery.<p>The difficulty in finding …

Portraits of Dogs With Human-Like Expressions

Is it just us or do most of these dogs look incredibly serious? Hamburg, Germany-based photographer Ralph Hargarten is behind this intriguing new series called <i>A Dog's Life</i> where he's shot portraits of dogs with facial expressions we often attribute to humans. Set against a simple black background, …

Twitter MoPub Opens Up Native Advertising

Twitter pulled the covers back on how it plans to make money off mobile apps besides its own. The strategy: take its native advertising playbook to the wider mobile world.<p>MoPub – a Twitter-owned mobile-advertising exchange — said Thursday it has released a product that will allow the thousands of …

YouTube’s Music Subscription Service Won’t Show Up This Year

Peter Kafka<p>Waiting for YouTube’s subscription music service? You’re going to have to be patient.<p>The video service, which is already the biggest free …

How iTunes Radio Stacks Up Against Pandora, Spotify and Others

Apple announced a new music streaming service on Monday called iTunes Radio, and although the company is already is a huge player in the digital …

Pandora rival Spotify gets $250M in new funding

SAN FRANCISCO (MarketWatch) -- Spotify AB has raised almost $250 million in new funding that the Swedish streaming-music company will use to expand …

Most Important Trait For a Data Scientist? Curiosity

There's no shortage of people watching video online and certainly no shortage of data detailing that video viewing. It's Ooyala's job not only to …

Hyatt Hotels Combines Facebook With Snail Mail

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards.<p>Through Aug. 15, the hotelier is encouraging guests to …

Privacy settings not enough to stop LG Smart TV from spying on users

An LG Smart TV owner in the United Kingdom has shockingly discovered that his device is sending unencrypted data over Wi-Fi containing TV watching …

Facebook goes open source with its workhorse embedded data store

Continuing its practice of sharing internally developed software, Facebook has released as open source RocksDB, the embedded data store the company developed to serve content to its 1.2 billion users.<p>The company has posted the code for the database on Github, in hopes that others, both in industry …

How Bravo Is Crunching Facebook Data to Lift ‘Real Housewives’ Repeat Ratings – Variety

Bravo is one of the first TV networks to drink from Facebook’s data fire hose — letting the cabler siphon off insights from fan discussions about its …

Why LinkedIn collects data on every last way members use their site

Making a sustainable business in the Web 3.0 era means incorporating feedback loops into the basic design of every product and service.<p>“Instrumenting” your products allows you to collect data on what your customers are doing, and enables you to quickly evolve your products to adapt to the market.<p>No …

Publishing and Using Linked Data

Presentation created for the CILIP Cataloguing Interest Group event on Linked Data, 25th November 2013 (http://www.cilip.org.uk/cataloguing-and-indexing-group/events/linked-data-what-cataloguers-need-know-cig-event)

How to Make Your Data Actionable: What Big Data Can Do For You

The knowledge that is gained from the employment of Big Data research means very little without an actionable plan to use it. Collecting data from consumers is necessary, but not what will cause a business to see an improvement in its bottom line. The ways in which a company chooses to put that …

LA Website For Parking Tickets Has Valuable Data But Doesn't Present It Well

Sitting at a trendy Echo Park cafe on Thursday, Jonathon Ahmadi peered at Los Angeles' new parking website. With its numerical coding and PDF files, the site wasn't particularly user-friendly. In fact, it felt like reading a spreadsheet, Ahmadi said.<p>"It takes a little investment," said Ahmadi, 29, …

成就更好表现的大数据 Big Data for Better Performance

在数字世界中,数据已经变得非常“大”——迎来泽字节(zettabyte)时代。这门课将告诉你大数据如何与商业机会划上等号。找出“大数据”究竟意味着什么以及它的来源——包括普通交互和社会交互。看看聪明的企业如何利用数据锁定他们的产品,站在市场潮流的前端。设想一下基于“最后的点击神话”这样错误假设的市场数据会是什么样子。<p>研究大数据对团体和个人带来的前景和威胁,比如数据能够追踪顾客的购买途径。研究伴随着数据收集处理而来的民主和隐私问题。<p><b>课程大纲</b><p>单元1 大数据简介 7视频,6测验,1互评<br>• 单元2 大数据与市场 7视频,6测验,1互评<br>• 单元3 大数据市场原则 8视频,7测验,1互评<br>• 单元4 大数据与市场预测 …

Big Data Can Help Marketers Unlock Up To $200 Billion

Big data isn't just a buzz word — it's a proven way to improve the bottom line.<p>Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from McKinsey on Marketing and Sales, a branch of global management and consulting firm McKinsey. Using …

This Startup Just Raised $16M To Help Barclays, Nike And Havas Play With Big Data

With 800 clients like Mars, Nike and Louis Vitton parent company LVMH, advertising buyer Havas Media competes to spend the marketing dollars of the best-known brands. It’s a cutthroat business–just this fall, Havas took Pernod-Ricard from one competitor and then lost Danone to rival GroupM. So to …

Why Spending on Big Data Isn't a Waste (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The power of big data is enormous, but so is the stress of trying to tap it for all it's worth. We now produce data in staggering amounts, and marketers aren't always sure what to do with it or how to sift through the resulting mass of …

Cisco at Gartner Data Center 2014

Overview<p>Gartner Data Center, Infrastructure & Operations Management Summit<p>Today's data centers are faced with increasing business demands and technology transitions. Applications that run in the data center are essential and power incredible new opportunities in the Internet of Everything (IoE). …

How Social Data Changes Everything We Know About Marketing Strategies

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV …

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study …

How Retailers Use Big Data To Spot Hot Shopping Trends

In my previous post, I talked about how the Grand Bazaar in Istanbul, one of the world’s first shopping malls, was a surprising case study in the use of Big Data. Over time, rug merchants learned how to ask questions that provide unexpected insights into their customers. This type of pattern …

BlueKai CEO On The 'Epic Battle' To Control Consumer Data Online

A struggle is underway to control the fuel of the Internet, the customer data that allows companies to make money from free content through advertising.<p>To make their marketing ever more effective, companies want to know as much about Internet users as possible. Right now, the main way companies …

What Do CMOs Want? On Big Data, Better Focus And Moments Of Truth

In my previous post, I wrote about the Poogle, the new breed of marketer, combining P&G’s and Google’s marketing skills. It’s easy to pinpoint the moment the Poogle was born. It was 2 years ago, when Google published “Wining the Zero Moment of Truth (ZMOT),” its take on how buyers make purchasing …

This Infographic Shows Which Sites Properly Encypt Your Data

No company out there wants to admit it, but there's always a reasonable chance that some of them will get hacked sooner or later. If they don't …