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30+ #Twitter Marketing Stats: 2015 - #infographic

Twitter remains to be an indispensable marketing tool today. Here is Twitter marketing by the numbers. The truth is there are literally hundreds of …

Why Snapchat Ads Are the Best Form of Advertising

If you’ve read my blog before or follow me on Twitter, you know I love Snapchat as a form of marketing, and had a hand in the successful launch of …

Amazon has three rules for hiring the best people

<i>This post originally appeared at First Round Review.</i><p>“Good intentions don’t work.”<p>This is one of the most important things Anurag Gupta has learned from working at Amazon, where he is currently General Manager of Amazon Redshift and Amazon Aurora. It’s a counter-intuitive notion—after all, we all …

Management

Here’s how many people check Facebook, Twitter, and Instagram daily (in 2 graphs)

In a decade, social networking has gone from the part-time habit of college kids to a staple of modern life. Pew is out with fresh new statistics on just how many Americans compulsively check the top sites, Facebook, Instagram, Twitter, Pinterest, and LinkedIn.<p>About 70 percent of Americans use …

Pinterest

The 51 Greatest Articles About Writing I’ve Ever Read

You want to be the world’s best online writer, a David Ogilvy of the blogs, a Shakespeare of the social media. Or maybe you just want to be good …

Typeframe: Render vs. Cardboard

OK, now I give up. After seeing so many extraordinary, life-like 3D type models I had assumed this beautifully complex ‘a’ was of the same mould. But no. This character has actually been constructed physically. It’s made me realise that the line between 3D rendered graphic shapes and real constructed shapes is now imperceptible.<p>This Bodoni ‘a’ is part of a personal project called <i>Typeframe</i> by Gerard Miró of Lo Siento a Design Studio based in Barcelona, Spain. The ‘internal structure’ of the …

How To Use Funnels For Your Inbound Marketing Strategy

Funnels have been a focal sales strategy for decades, serving as a general model for anyone looking to get the most out of a given lead pool. By breaking down the sales process into a series of steps, starting at the wide end of the funnel and working to the narrower end, salespeople can more …

Marketing

The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014

That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” …

The Lean Muscle Diet

Ignore the trendy, complex diet plans designed to shrink your wallet and not your gut. To build the body you've always wanted, live like you already have it<p>When men set out to lose weight, they usually start at the wrong place. They pick a popular diet; <i>any</i> diet, it doesn't matter which one. Most …

It's Almost 2015 -- Bump Up Your Digital Marketing Strategy

Your 2015 marketing plan should emphasize digital media and staying ahead of the curve.<p>The holidays are here, and everyone's preoccupied with end-of-year reflections and New Year's Eve plans. But with three weeks left in the year, it's time to admit that 2014 is over and focus on the year to …

Marketing

The 4 Cs Of Success On YouTube: From The Pioneers Of Viral Video For Business

<i>(1st article in my YouTube series – Ken)</i><p>Half a million dollars … that’s what it would cost you to hire business renegades The Harmon Brothers to craft a viral video for your company on YouTube.<p>They may be the best in the business, and they are willing to share the 4 multimillion-dollar principles …

20 Creepy, Quirky and Funny Sponsored Gifs That Blew Up Tumblr in 2014

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per …

Advertising Industry

When it Comes to Engaging Customers, Instagram Beats Twitter

A new report shows how people respond to content on the social platforms.<p><i>Correction: An earlier version of this article identified Jan Rezab as the CEO and co-founder of Applovin. He holds those titles at Socialbakers.</i><p>Last week Instagram announced that it had reached 300 million active users, …

Marketing

Marketing Gone Wrong: Is Your Social Media Plan Legal?

Few things are sadder than PR/marketing campaigns that result in—Heaven forbid—bad PR.<p>I’ve written before about accidental PR disasters such as the McDonald’s #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the …

2 Classic Photo and Type Approaches Influence Modern Design

Swiss Design relied heavily on the use of cutouts placed on a simple background to emphasize the importance of the image. The use of perspective was also important to draw the viewer’s eye to the message being conveyed. The photographs used were placed on a plain, brightly colored background, which …

How Do Brands Effectively Reach Millennials on Twitter?

By now, almost all businesses know that social media is a great tool for free advertising and connecting with consumers. Twitter specifically has …

How to Use Trending Triggers to Create Contagious Content

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry,</b> …

Marketing

The most memorable brand wins and fails of 2014

Ever since Oreo scored a real-time marketing coup during the Super Bowl in 2013, brands have been trying to replicate that success. This year proved …

A Guide To Optimizing Your Social Media Marketing Campaign

We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.<p>Here are a few examples:<p>Checking your analytics to see …

MORGAN STANLEY: Here Are The 45 Best Stocks For The Long Run

In September, strategist Adam Parker said the S&P 500 could peak near 3,000 during this cycle.<p>In a recent note to clients, Morgan Stanley analysts identified 45 stocks that could work with the long-term recovery in mind.<p>"Given the extremely long time horizon, we were agnostic about current …

Investing

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in …

Matt Cutts

Set the Mood: 12 Paint Colors That Are Perfect By Candlelight

Set the mood with these hues.<p>Rich hues that capture all the enchanting qualities of shifting, flickering light — just what you need as the nights grow long.