Creating Great Content

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How to set up a high-performance editorial calendar

You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or …

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

Over 2.5 million blog posts are published every single day.And, 70% of B2B marketers plan to create more content in 2017 compared to 2016.With so …

Digital Marketing

Content Marketing Strategy: How to Execute Content Marketing Moneyball

There’s an epidemic failure within marketing to understand what defines quality content. Without a sound definition for quality content, it’s …

6 Ways the Marketing Team Can Bridge the Gap with Sales

The alignment of the sales and marketing teams is at the pinnacle of company success, yet finding that delicate balance between the two departments …

Who in Your Company Should Contribute to Your Content Marketing Program?

I suppose I should start out with a quick disclaimer: If you’ve come to this post looking to find written proof on why you, as a salesperson, …

Infographic: The State of Content Strategy

Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to our recent …

How This Head of School Became “Head of Storytelling” — and Increased Inquiries by 50%

There’s nothing better than a good story — especially a good story that has yet to be told.That’s why I was clapping-my-hands-excited when I first …

Storytelling

Here’s why you should consider a career in content marketing

Are you looking for a job or you have just started your career path? You should definitely pay attention to the content marketing industry, where the …

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Content Marketing Industry: What’s Happening in Hiring [Research]

Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing …

Digital Marketing

Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

Not that you or I ever do it – plop down on the couch, put up our feet, click on the TV, and gorge ourselves on a full season of, oh, say, The …

Digital Marketing

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

I don't know about you, but I <i>barely</i> print anything anymore.Seriously, think about it -- when's the last time you had to type Command + P and print …

Digital Marketing

Who Should Be in Charge of Producing Content?

When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, …

Digital Marketing

5 Reasons Your Content Doesn't Attract Links (and How You Can Fix It)

Most off-page SEO has to do with just one activity — link building.<p>When Google sees a piece of content getting links for a particular keyword, it …

Social Sharing In The Mobile World

Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the …

How to Build a Social Media Marketing Funnel for Bloggers

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this …

Social Media Marketing

How Walgreens Is Building for the Future of Customer Experiences

To succeed today, brands must deliver exceptional customer experiences—offline and online. Walgreens shares 3 tips for success.

Customer Experience

How Content Increased the Effectiveness of Our B2B Marketing by 3x

How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x<p>Can a couple of books land on a marketer’s desk at the right time and …

How to Create a Content Mission Statement with 4 Simple Templates

This is the first step on the long road to relevance. We declare our mission. We’re going to document the overlap between our business goals and the …

Digital Marketing

7 Ways Facebook Keeps You Addicted

In 1972 the first app went live.<p>It wasn’t designed for mobile and it was meant only for geeks and programmers.<p>That invention was designed and built …

Mobile

Where Are All the Freelance Writing Opportunities? Here's What's Happening Behind the Scenes

As a community manager at Skyword, my role covers a lot of ground. Ultimately my two biggest responsibilities are to recruit freelance writers for …

Social Media Content Creation With The Social Message Optimizer

Social media engagement.<p>Every marketer wants more of it.<p>So, other than creating content that tends to perform well on social media…<p><b>…how can you write</b> …

Content Marketing Metrics: 10 Easy Ways to Measure Effectiveness

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome.Now, please keep your hand up if you’re …

Digital Marketing

Brand Journalism and the Case for Optimism

It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism. I’m a …

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

<b>Author: Josh Ritchie</b>“Brands need to be pushing out new content <i>all the time.</i>”That’s what marketers have been hearing for the past few years—and many …

Digital Marketing

Are You Ready to Hire Quality for Your Content Team?

For the past 20 years, my Boston-based practice has supplied content talent to Harvard Business Review and Fortune 500 CEOs, as well as more than …

Digital Marketing

Content Marketing Statistics - The Ultimate List

As a marketer, you always want to ensure your opinions, strategic insights, and tactical activities are well supported by data. With this in mind, …