Creating Great Content

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How to Use Twitter to Skyrocket Your Search Engine Rankings

Twitter is absolutely massive, making it a great platform for advertising products and services or sharing your content.<p>If you aren’t using Twitter …

Social Media Marketing

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share …

Digital Marketing

Your Web Content Checklist: 5 Must-Have Items

Including content that will both provide useful information for members and attract visitors is the most crucial part of having a church website. …

Web Design

B2B Storytelling on a Modest Budget

When<p>Connie O'Brien became chief marketing officer at U.K.-based Tungsten Network in 2016, the company's awareness was largely limited to Europe. Its …

Advertising

8 Predictions About The Future Of Advertising

There’s no question that technology will continue to shape the future of advertising. We’ve already seen dramatic shifts in form and factor, powered …

Advertising

F.C.C. Plans Net Neutrality Repeal in a Victory for Telecoms

The Federal Communications Commission released a plan on Tuesday to dismantle landmark regulations that ensure equal access to the internet, clearing the way for internet service companies to charge users more to see certain content and to curb access to some websites.<p>The proposal, made by the …

Net Neutrality

When Is The Best Time To Publish A Blog Post?

Here’s the scenario.<p>You have just written the blog post of a lifetime. The one that you know has the potential to go viral on social media. The one …

Digital Marketing

Why Inspiration is the Secret to Customer Engagement

Marketing has moved on from businesses pushing their agenda to wanting to give back to their communities. We’re realizing we are all in this together …

Digital Marketing

Promote My Blog: Your Essential Guide to Content Promotion

229 Shares<p>Tweet<p>+1<p>Share<p>Share<p>Stumble<p>Recently, I shared one of my latest blog posts on LinkedIn and received this comment:<p><i>“Love this article and longer,</i> …

Digital Marketing

How to Create Marketing Offers That Don't Fall Flat

Learn the difference between good and bad marketing offers, and the best practices for creating great offers for your business.

Marketing

Facebook Explore Feed: The Launch, the Test, and What Might Be

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not …

Facebook

The Ultimate Writer's Guide to Success - #infographic

Whether you’re a beginner or a seasoned writer, chances are you’ve struggled with your work at some point. Maybe you’re a slow writer and have …

3 High-Quality Content Tips Directly From Google's Style Guides

Google’s standards are high when it comes to ranking, and for those of us who want to create that high-quality content, the guidelines have been … …

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How to set up a high-performance editorial calendar

You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or …

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

Over 2.5 million blog posts are published every single day.And, 70% of B2B marketers plan to create more content in 2017 compared to 2016.With so …

Digital Marketing

Content Marketing Strategy: How to Execute Content Marketing Moneyball

There’s an epidemic failure within marketing to understand what defines quality content. Without a sound definition for quality content, it’s …

Digital Marketing

6 Ways the Marketing Team Can Bridge the Gap with Sales

The alignment of the sales and marketing teams is at the pinnacle of company success, yet finding that delicate balance between the two departments …

Who in Your Company Should Contribute to Your Content Marketing Program?

I suppose I should start out with a quick disclaimer: If you’ve come to this post looking to find written proof on why you, as a salesperson, …

Digital Marketing

Infographic: The State of Content Strategy

Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to our recent …

Digital Marketing

How This Head of School Became “Head of Storytelling” — and Increased Inquiries by 50%

There’s nothing better than a good story — especially a good story that has yet to be told.That’s why I was clapping-my-hands-excited when I first …

Storytelling

Here’s why you should consider a career in content marketing

Are you looking for a job or you have just started your career path? You should definitely pay attention to the content marketing industry, where the …

Content Marketing Industry: What’s Happening in Hiring [Research]

Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing …

Digital Marketing

Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

Not that you or I ever do it – plop down on the couch, put up our feet, click on the TV, and gorge ourselves on a full season of, oh, say, The …

Digital Marketing

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

I don't know about you, but I <i>barely</i> print anything anymore.Seriously, think about it -- when's the last time you had to type Command + P and print …

Digital Marketing

Who Should Be in Charge of Producing Content?

When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, …

Digital Marketing

5 Reasons Your Content Doesn't Attract Links (and How You Can Fix It)

Most off-page SEO has to do with just one activity — link building.<p>When Google sees a piece of content getting links for a particular keyword, it …