Tobin Perry

191 Flips | 2 Magazines | 120 Likes | 59 Following | 67 Followers | @tobin_perry | Keep up with Tobin Perry on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tobin Perry”

Why engagement time holds much greater value for publishers | What’s New in Publishing | Digital Publishing News

<i>WNIP Sponsored Post</i><p>Engagement time is defined as the total time a page is open and a user is deemed to be active, and it’s what forward-looking …

Employee Engagement

Want to Prove Content’s Success? Stop Measuring It

What are you trying to measure? What does success look like?Too often the answers to those questions have no relation to each other.One of my …

Marketing

Discover the Real Value of the E Word (and How to Embrace It)

“<i>You keep using that word. I do not think it means what you think it means.</i>” <b>–</b> Inigo Montoya, The Princess Bride<p>For marketers, “that” word is …

Marketing

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

Narrative memos have replaced PowerPoint presentations at Amazon. Here are 3 reasons why.<p>In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaced it with provides even more valuable insight for entrepreneurs …

Public Speaking

From Journalism to Marketing: 3 Actions That'll Help Your Career Shift

From Journalism to Marketing: 3 Actions That’ll Help Your Career Shift<p>You may have read that journalism has been in its death throes for the last …

8 Copywriting Techniques to Boost Email Conversions

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a …

Why All Writers Should Learn SEO Basics

When I was a kid, I begged my parents for a skateboard because I wanted to be like the kids on <i>Rocket Power</i>. For an anxious, nerdy kid like me, the …

A 21-Point Checklist for Writing a Strong Blog Post

Are there elements that should pretty much always be included in every blog post? Yep. But it’s rare to find them all together in one, awesome post. …

How Long Should a Blog Post Be? [Infographic]

What are you trying to do with this post?<p>One of the first filters you should use to decide how much you’re going to write is your goal. What’s the …

The biggest blog in the world, Huffington Post, publishes one blog post every 58 seconds.<p>That’s about 1,600 to 2,000 articles per day.<p>And this is a …

Marketing

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and …

How I Tripled My Weekly Writing Output

A year ago, I would’ve said that 10,000 words per week wasn’t possible for me. As a marketing copywriter averaging 3,000 words a week, I thought I …

How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, …

Marketing

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

Want to know a secret? A lot of business success can be attributed to the unwitting storytellers among us: leaders who passionately narrate their …

How to Write Exceptional Case Studies: Five Interview Tips

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews …

The 3 Components That Create Unforgettable Brand Stories

Brand storytelling is hard. But it can be done, and done well.<p>Brand storytelling: It's something every brand knows it has to engage in but only a few do really well.<p>The simplest reason for this? Brand storytelling is hard. It's hard to distill the things that make your company what it is into a …

The Oxford Comma and Why We Argue Over Grammar

Photo cred: Paul Trienekens on Unsplash<i>This post is an expanded version of my biweekly newsletter content, which features a letter from me to you</i> …

Linguistics

The Best Brands Are The Ones That Build “Belonging”

Companies that can help their customers remake the social fabric have an enormous opportunity.<p>Early one morning last week a group of about 50 people gathered in Santa Monica shortly after sunrise, before any stores or offices were open. Some of this group knew each other, and others met for the …

Five Journalistic Principles That Are Key to Creating Killer Marketing Content

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you …

Here’s Why You Should Almost Always Prioritize Traffic Over Conversions

Let me start by getting the obvious out of the way.Conversions matter.I’m not going to try to convince you in this blog post that you shouldn’t test …

Marketing

Mark Zuckerberg's New Facebook Change Is Bad News for Businesses

Here's why you may see more videos of your friend's cat and less content from businesses.<p>Facebook announced Thursday that it will start showing users more content from their friends and family instead of businesses or publishers.<p>Facebook's CEO Mark Zuckerberg wants people to stop idly scrolling …

How to Create Engaging Social Media Campaigns That Get Attention

Getting people's attention on social media is more difficult than ever.<p>Between content shock and ever-changing social-network algorithms, reaching …

17 Questions to Break Free From Competitive Content Issues

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the …

Marketing

How to Find Your Authentic Voice and Build Your Brand Online in 2018

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for …

Marketing

Shopping in stores is a misery. Can wine, yoga and ‘storytelling’ make it fun again?

By Karen Heller<p>, Reporter<p>NEW YORK — It's a gray, cold, semi-miserable Saturday morning, yet three dozen people are waiting in the shadow of Manhattan's High Line for Story to open.<p>Story is a store. A cozy one of less than 2,000 square feet on the ground floor of a residential brick building. It …

Customers

Content Marketing, Storytelling, and How to Find Everyday Inspiration: An Interview with Ann Handley

Introduction:<p>Ann Handley is a <i>Wall Street Journal</i> best-selling author, keynote speaker, and the world’s first Chief Content Officer.<p>Ann speaks and …

How to Use Twitter to Skyrocket Your Search Engine Rankings

Twitter is absolutely massive, making it a great platform for advertising products and services or sharing your content.If you aren’t using Twitter …

Social Media

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share …

Marketing

Your Web Content Checklist: 5 Must-Have Items

Including content that will both provide useful information for members and attract visitors is the most crucial part of having a church website. …

B2B Storytelling on a Modest Budget

When<p>Connie O'Brien became chief marketing officer at U.K.-based Tungsten Network in 2016, the company's awareness was largely limited to Europe. Its …