tmuyllaert

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Do People Connect With Brands At An Emotional Level?

Monday 14 October 2013, 7:27 am<p><b>By Neal Cole</b><p>Marketing and advertising people often talk about connecting emotionally with the target audience. Brands …

If you use Google services, you could become an ad next month

Google users, you're about to become shills. A major update to the company's Terms of Service agreement today could have some users' profiles showing up in ads across the web. These "shared endorsements," as Google is calling them, leverage any reviews, comments, +1s, follows or stars a user may …

Facebook Is Making It Impossible To Hide In Search

It might be hard to believe now, in the age where every social connection and Facebook comment can be surfaced instantly, but it's true: Once upon a time, Facebook members could be invisible when people searched for their name. Users could have normal profiles, and friends could tag them in photos, …

Bing Gets 'Klout-orship" As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship …

Facebook for Business

Today we’re announcing the redesign of our ad buying and reporting tools. Now, the ad buying process will start with a simple question — What’s your …

Facebook takes a stab at Twitter with international TV partnerships

You may have heard about Facebook’s latest plans to<p>compete with Twitterhelp broadcasters get some idea of how its users react to their shows, which …

Everyone Panic! Instagram Starts Rolling Out Ads

Instagram, as it has long promised to do, will begin introducing advertisements into U.S. user feeds in the “next couple [of] months.” The company said it will roll out ads “for brands you don’t follow” slowly, and that it will distribute them as “high-quality photos and videos.”<p>Only a handful of …

Snapchat's next big thing: 'Stories' that don't just disappear

Snapchat CEO Evan Spiegel's hands are shaking as he points to his iPhone.<p>He's unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation — a company that has changed the course of …

Twitter Quitters And The Unfiltered Feed Problem

At its heart, Twitter is a firehose. Everything you tweet shows up to every one of your followers. It’s what makes Twitter feel like the real-time pulse of the world. But it could also be preventing Twitter from growing. Follow too many people, and you lose track of those you love and stop …