Tim Mischuk

76 Added | 11 Magazines | 57 Likes | 27 Following | 33 Followers | @tmischuk | Social Media Entrepreneur

Are Instagram influencers cheating advertisers? New tool can identify who to avoid

With fake accounts, likes, and comments flooding Instagram, brands should be more cautious when selecting influencers they plan to work with.<p><i>Video:</i> …

Take It Personal: Relationship Marketing In The Age Of Digital

The proliferation of technology has given us communication tools unparalleled by any other time in human existence. We’re now connected to 3 billion people online, with access to virtually anything we desire right at our fingertips. We can sort through large numbers of services, products and even …

Bringing influencer marketing to small businesses, Unity Influence raises $1 million

Influencer marketing is the “in” thing right now that all the hip brands are using to stay relevant with their even hipper young audiences.<p>While it used to be the province of big brands cutting big deals with big influencers, there’s a second or third tier to the influencer market — one that’s more …

Public Relations

Social Engagement: How to Identify What's Real and What's Fake | Inc.com

<i>By Joe</i> <i>Gagliese, co-founder of Viral Nation, Inc.</i><p>Social marketing is quickly growing as an effective way to reach audiences across many platforms. Frequently, companies shift their focus from traditional advertising in hopes of reaching a specific target. Many worries, however, lie in the final …

Marketing

China is forcing internet companies to end online anonymity

With extra force this time<p>China is cracking down on censorship once again, but this time things are a touch more serious. According to new rules published by China’s main internet censor last Friday, netizens who want to post comments online will now have to register with their real names. They can …

China

How to Use Micro-Influencers for Your Small Business

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.<p>This story originally appeared on Bizness Apps<p>You probably know that word-of-mouth is the most valuable form of marketing out there. With 92 percent of consumers trusting referrals from …

Public Relations

6 Things The Average Instagrammer Does Better Than Most Marketing Professionals | Inc.com

You know the scene:<p>A room full of twenty-somethings, all staring at their phones, scrolling through eighteen different versions of the same picture, obsessively trying to figure out which one to edit and then post to their however-many Followers.<p>But behind this seemingly surface level behavior (and …

Public Relations

Instagram influencers are utter nonsense, and Fyre Fest proves it

If you spend a lot of time on social media, then you've probably heard about music and culture event Fyre Festival — the exclusive Bahamas getaway …

Hold Up: Beyoncé’s Social Media Posts Are Worth HOW Much?

While some celebrities continuously rant on Twitter and post memes on Instagram (no judgement by the way), we’ve come to expect no such thing from …

Urban Culture

Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.<p>The social media …

Digital Advertising

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive …

Marketing
Research
Research

Why I'm leaving Snapchat and so are all your friends

Snapchat is the darling of technology: for years, we've fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics to get people to pay it.<p>Despite the fact that the app was always what some would consider "hostile" to new users, full of design …

Social Media

Genetic Entropy Points to a Young Creation

Genetic Entropy Points to a Young Creation<p>BY JEFFREY P. TOMKINS, PH.D. * | FRIDAY, OCTOBER 31, 2014<p>Many creationists believe that the bulk of …

The State of Influencer Marketing in 2017

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing …

Marketing

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.<p>The use of influencer campaigns …

Public Relations

The Key to Social Media Success, According to This Instagram Giant | Inc.com

You might be living under the metaphorical rock if you aren't aware, at least at a cursory level, that social media has changed--and continues to change--the game.<p>Almost every corner of the globe can instantaneously communicate with any other corner through a tweet, snap, status update, posted …

Business Development

Influence 2.0 – The Future of Influencer Marketing Research Report 2017

What does “influencer marketing” mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a …

Public Relations
Donald Trump
Immigration

Update every Apple device you have as soon as possible

If you’re reading this on an Apple device, stop. Go update it.<p>Today, Apple released updates to the operating systems behind all its most popular devices—including the iPhone, iPad, Apple Watch, Apple TV, and Apple computers—and although the company often updates its operating systems with minor …

Apple Watch
Marketing

Snapchat's ad targeting is starting to look more like Facebook's

Snapchat has long resisted the kind of hyper-targeted ad tracking that makes Google and Facebook billions every year.<p>But now the Venice, California company will show ads based on what its users buy in the real world, thanks to a partnership with Oracle Data Cloud announced on Thursday. The move …

Advertising

19-year-old raises $1 million for TeamDom to monetize influencers

Jake Paul is a 19-year-old Disney star who started a new media company, TeamDom, to help influencers build their brands and make money. TeamDom is announcing today that it has raised $1 million in a funding round led by China’s Danhua Capital.<p>The Los Angeles company will use the money to hire …

Mohu's wireless AirWave antenna makes cord-cutting simple

We got a peek at Mohu's wireless TV antenna last night, and this morning the company is releasing a few more details. The AirWave promises free TV "everywhere" across a variety of mobile and connected TV devices, because it catches the OTA signal and turns it into an IPTV stream for its app, sort …

Why Marketers Are Twenty Times More Interested In Email Than Mobile, Virtually Ignoring Social

To be alongside online video marketing as one of the top two channels that digital marketers are currently showing the most interest in is a very …

Why Influencer Marketing Will Explode In 2017

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.<p>But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in …

Public Relations
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