Luke Johnson

157 Added | 1 Magazine | 5 Followers | @tlukejohnson | Keep up with Luke Johnson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Luke Johnson”

How Datalogix Made Oracle’s BlueKai Acquisition Even Smarter

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

Spotify Queues Up Local Targeting, Courtesy Of Triton Digital

Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming …

Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform

TubeMogul this week launched a self-serve software platform for programmatic TV ad buying. The company partnered with major programmatic TV …

Digital Ad Spending to Pass TV in U.S. by 2017, New Forecast Says

Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from Magna Global. That's roughly in line with the group's last …

What You Need to Know About the Global Ad Market

Insights from a forecast being released today by Publicis Groupe's ZenithOptimedia:<p><b>The global ad market is seeing sustained, solid growth.</b> Projected …

Advertising

Stock Market - Business News, Market Data, Stock Analysis - TheStreet

Looking for good news after Monday's stock market beating? Then don't read this piece. But if you want a dose of reality, click away.<p>Apr 2, 2018 7:11 …

Stock Markets

The 25 Best Inventions of 2014

Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Adverti …

Inventions

Getting the CMO and CIO to work as partners

To turn new technologies into profits and growth, marketing and IT will need to change how they work—and how they work together.<p><b>A global company</b> …

Management

Amazon Acquires Twitch In $1 Billion Video Landgrab

After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday …

Leaked: Here's How LinkedIn Plans To Have A New Billion-Dollar Business In 3 Years

Getty / Scott Olson<p>LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business …

Facebook To Acquire Video Ad Platform LiveRail

Facebook has agreed to buy video ad platform LiveRail, the companies said today. The acquisition will build Facebook's capabilities around video, …

SingTel bulks up in digital marketing

Singapore Telecommunications has made its largest acquisition yet in the fast-growing digital marketing business, spending $385m on a brace of …

AdTech

Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the …

Procter & Gamble

In Australia, Netflix could face tough competition from, well, Netflix

So, here’s the absolute, final word on Netflix and its plans to expand to New Zealand and Australia… it’s probably/maybe/could be likely, or not, …

The leaked New York Times innovation report is one of the key documents of this media age

It’s an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world’s greatest newsrooms. Read it.<p>The value of the homepage is decreasing. “Only a third of our readers ever visit it. And those who do visit are spending less time: page views and …

Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?

Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among …

Acxiom To Buy LiveRamp For $310M

Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline …

RANKED: The Hottest Pre-IPO Adtech Startups Of 2014

1/<p>17. xAd: GOOGLE'S WAZE PARTNER HAS TAKEN $24M IN FUNDING<p><b>CEO:</b> Dipanshu Sharma<p><b>Estimated gross revenues:</b> $65 million, net revenue would be less than …

These Maps Show That Android Is For Poor People

These maps showing the locations of 280 million individual posts on Twitter shows a depressing divide in America*: Tweets coming from Manhattan tend …

With App Acquisition, Facebook Enters Fitness Tracking Market

By<p>Reed Albergotti<p>Reed Albergotti<p>The Wall Street Journal<p>Biography<p>@reedalbergotti<p>reed.albergotti<p>Reed.Albergotti@wsj.com<p>Facebook is leaping into the fitness tracking market by buying a Helsinki-based maker of a mobile app that can track users and automatically determine whether they’re walking, …

MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads

There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated …

Facebook Now Powers More Than Half Of All Social Logins

Social logins are a convenient way to sign in to services without having to go through lengthy sign-up procedures and setting up yet another password. According to the latest data from social login service Gigya, Facebook remains the absolute market leader here and now powers more than 51 percent …

Telefónica launches mobile ad exchange

Telefónica has become the first telecoms provider to launch a mobile advertising exchange, throwing it into competition with internet companies like …

Digital Advertising

Rethinking Strategy for an Age of Digital Disruption

<b>So how is technology changing strategy?</b><p>At the broadest level, technology is driving down the costs of information processing, storage, and …

Investors take $275bn bite out of big tech groups

Stock market investors have just taken a $275bn bite out of the world’s largest publicly traded internet companies.<p>The 14 companies, each worth more …

Stock Markets

Falling internet stocks hit global IPO hopes

A rout in some of the world’s largest internet and cloud software stocks could devalue or delay several high-profile US initial public offerings that …

Markets

Dropbox and Square raise new credit facilities

Dropbox, the cloud storage company, has lined up $500m in borrowing, making it one of the best-financed private US internet start-ups at a time when …

Startups

IPO target of $100m in mind at Outbrain

After reading the latest news on the probe into the missing Malaysia Airlines flight MH370 on CNN’s website, would you like to find out about “four …

Malaysia Airlines