Luke Johnson

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How Datalogix Made Oracle’s BlueKai Acquisition Even Smarter

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Spotify Queues Up Local Targeting, Courtesy Of Triton Digital

Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming …

Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform

TubeMogul this week launched a self-serve software platform for programmatic TV ad buying. The company partnered with major programmatic TV …

Digital Ad Spending to Pass TV in U.S. by 2017, New Forecast Says

Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from Magna Global. That's roughly in line with the group's last …

What You Need to Know About the Global Ad Market

Insights from a forecast being released today by Publicis Groupe's ZenithOptimedia:<p><b>The global ad market is seeing sustained, solid growth.</b> Projected …

Stock Market - Business News, Market Data, Stock Analysis - TheStreet - Page 1

Turkey's lira has fallen to a record low against the dollar, and its $860 billion economy -- four times the size of Greece -- is teetering on the …

The 25 Best Inventions of 2014

Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Adverti …

Getting the CMO and CIO to work as partners

To turn new technologies into profits and growth, marketing and IT will need to change how they work—and how they work together.<p><b>A global company</b> …

Amazon Acquires Twitch In $1 Billion Video Landgrab

After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday …

Leaked: Here's How LinkedIn Plans To Have A New Billion-Dollar Business In 3 Years

Getty / Scott Olson<p>LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business …

Facebook To Acquire Video Ad Platform LiveRail

Facebook has agreed to buy video ad platform LiveRail, the companies said today. The acquisition will build Facebook's capabilities around video, …

SingTel bulks up in digital marketing | Financial Times

Singapore Telecommunications has made its largest acquisition yet in the fast-growing digital marketing business, spending $385m on a brace of …

Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the …

Video Your Way

Italian football club Juventus has shelved its traditional official TV channel in favor of a mobile OTT streaming platform, the better to leverage …

The leaked New York Times innovation report is one of the key documents of this media age

It’s an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world’s greatest newsrooms. Read it.<p>The value of the homepage is decreasing. “Only a third of our readers ever visit it. And those who do visit are spending less time: page views and …

Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?

Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among …

Acxiom To Buy LiveRamp For $310M

Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline …

RANKED: The Hottest Pre-IPO Adtech Startups Of 2014

1/<p>17. xAd: GOOGLE'S WAZE PARTNER HAS TAKEN $24M IN FUNDING<p><b>CEO:</b> Dipanshu Sharma<p><b>Estimated gross revenues:</b> $65 million, net revenue would be less than …

Profit

These Maps Show That Android Is For Poor People

These maps showing the locations of 280 million individual posts on Twitter shows a depressing divide in America*: Tweets coming from Manhattan tend …

With App Acquisition, Facebook Enters Fitness Tracking Market

Facebook is leaping into the fitness tracking market by buying a Helsinki-based maker of a mobile app that can track users and automatically determine whether they’re walking, running, biking or riding public transportation.<p>Facebook is announcing plans Thursday to acquire ProtoGeo Oy, maker of a …

MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads

There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated …

Facebook Now Powers More Than Half Of All Social Logins

Social logins are a convenient way to sign in to services without having to go through lengthy sign-up procedures and setting up yet another password. According to the latest data from social login service Gigya, Facebook remains the absolute market leader here and now powers more than 51 percent …

Telefónica launches mobile ad exchange | Financial Times

Telefónica has become the first telecoms provider to launch a mobile advertising exchange, throwing it into competition with internet companies like …

Rethinking Strategy for an Age of Digital Disruption

<b>So how is technology changing strategy?</b><p>At the broadest level, technology is driving down the costs of information processing, storage, and …

Innovation

Investors take $275bn bite out of big tech groups | Financial Times

Stock market investors have just taken a $275bn bite out of the world’s largest publicly traded internet companies.<p>The 14 companies, each worth more …

Falling internet stocks hit global IPO hopes | Financial Times

A rout in some of the world’s largest internet and cloud software stocks could devalue or delay several high-profile US initial public offerings that …

Dropbox and Square raise new credit facilities | Financial Times

Dropbox, the cloud storage company, has lined up $500m in borrowing, making it one of the best-financed private US internet start-ups at a time when …

IPO target of $100m in mind at Outbrain | Financial Times

After reading the latest news on the probe into the missing Malaysia Airlines flight MH370 on CNN’s website, would you like to find out about “four …