Tracy Needham

382 Flips | 23 Magazines | 13 Likes | 6 Following | 254 Followers | @tlneedham | Marketing strategist, copywriter and entrepreneur with way too many interests! You can find me at http://www.solvethemarketingmystery.com

How Adidas Creates Moments of Relevance

When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of …

Introducing The 'Corpsumer': Why Companies Need To Care About This 33% of Americans

In recent research, MWWPR identified a significant segment of the population that may force companies to rethink how they build brands and their relationships with consumers. This new segment, coined “CorpSumer,” comprises one in three Americans. They are unique in that they have a demonstrated …

Employment

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Culture is a stronger determinant of success with data than anything else. Including data.[People + Process + Structure] > [Data + Technology]It …

Jason Warnes discusses marketing attribution for WARC 2016

SAS® for Digital Analytics – Part 2: Personalization & Marketing Attribution

Digital Analytics Fundamentals - Lesson 2.3 Conversions and conversion attribution

What is Attribution Modelling?

Make better decisions on your digital marketing with attribution modeling

Marketing Attribution Insights Webinar -- Google Analytics

Attribution and Metrics: All roads lead to ROI in 2017

Similar Articles Added Earlier<p>For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many …

For Better Attribution, Throw Out The Rulebook

I’m excited by how much marketing attribution has grown as a discipline and has helped our industry make smarter, timelier and more responsible investments. Today, we have tools and technologies which make it much easier to identify the influences, exposures, and brand messages that influence …

What's Working, What's Not? The Truth About Marketing Attribution

Today’s customer might make their way through numerous digital and physical touchpoints before they get to the desired end result for a company, whether that is a registration, sale or purchase. The situation isn’t helped by the fact that marketing teams are often siloed, with various departments …

BBC, Aviva and Virgin Atlantic on swapping TV for social content

en_GB<p>article<p>In their pursuit of a disruptive digital strategy, brands advocate shifting spend from high impact TV advertising to a personalised, …

L’Oréal says brands are using influencers the wrong way

en_GB<p>article<p>L’Oréal has signed up five influencers to create its own ‘beauty squad’, with the brand’s UK general manager Adrien Koskas saying it …

Visualizations That Really Work

Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all …

The Ultimate Guide to Creating an Instagram Profile Everyone Will Want to Follow

You want all the answers? Here you go.<p><i>In case you missed it, here's a link to my previous viral post, "The 1 Painfully Obvious Reason Nobody Follows You on Social Media."</i><p>OK, brands. Influencers. Small-business owners. Thought leaders...<p>Want to win on Instagram?<p><b>Let me tell you exactly how.</b><p>I first …

Instagram Analytics: 7 Metrics Every Marketer Should Track

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly …

How to Expand Your Core Keyword List: Four Tools You've Never Used but Should

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche …

SEO

15 wondrous examples of data visualization

<b>They say a picture is worth a thousand words.</b>Which must mean that data visualization is worth an indeterminate amount of numbers... right?Regardless, …

Native Advertising: Last Week Tonight with John Oliver (HBO)

Live Webinar: How to Get More Out of Your Sponsored Updates

Live Webinar: The Sophisticated Marketer's Guide to Sponsored Updates

Webcast: How Salesforce.com drive B2B marketing ROI with LinkedIn Sponsored Updates

Top five benefits of speech analytics tools for contact centers

Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience.

What I Love About Periscope

<i>9 Reasons Leaders Should Adopt Twitter’s Amazing New Video App ASAP</i>If I tweeted something about periscope four months ago, virtually everyone would …

These People Are Using Periscope and Winning More Business, How Can You?

I remember clearly the day I heard about Periscope. It had come up as a new news item, and I read it a couple of times to make sure I totally “got …

Periscope

Go beyond devices. Say hello to people.

consumers connected across more than 3.3 billion devices... and counting!<p>As of May 05, 2018 GMT<p>Drawbridge Solutions<p>Our people-based identity …

Dealing With The Dizzying Device Dilemma

It’s challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data and figure …

LinkedIn Converts Bizo Into A Full-Funnel Marketing Solutions Suite

LinkedIn CEO Jeff Weiner referenced a “re-envisioned” marketing solution suite coming soon during the company’s Q4 earnings, and it appears he acted …