kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

Facebook wants longer videos, but takes away key view metric

Facebook has removed a benchmark metric that allows publishers to see how many video views lasted for 30 seconds or longer. In its place, Facebook …

Facebook

Facebook is starting to put ads in the middle of its videos

Many publishers have trouble making money off Facebook videos — this could change that.<p>Facebook is ready to make money from all the videos that publishers share to the network.<p>On Thursday Facebook announced that it will start putting ads in the middle of publisher’s videos, kind of like TV …

Facebook

How Marc Andreessen got Cisco's John Chambers to invest in a startup that's conquering 'the next interface'

"I viewed voice as the past, where it's really the future," says Cisco Executive Chairman and former CEO John Chambers.<p>That's why he's made a personal investment in hot voice security and fraud-fighting startup Pindrop, and it's why he's joining the company's board of directors, Chambers tells …

Cisco Systems

Why Nestle, Unilever And Mondelez Are Going Direct -- And Why Supermarkets Need To Be Afraid

by<p>I was having a very interesting talk the other day with a marketing director of a very-well known FMCG when he outlined one of the biggest problems …

eCommerce

Twitter tweaks direct messages for brands so they sound more human

Twitter is once again tinkering with direct messages, this time to let brands show customers that they’re communicating with a human, not an automated bot. With custom profiles, businesses no longer have to respond with their company name; they can instead insert a customer service agent’s name and …

Marketing

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Storytelling

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands …

Influencer Marketing

More brands ask their ad buyers to blacklist Breitbart

Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the …

Advertising

Why I’m leaving Snapchat and so are all your friends

<i>This post originally appeared on Medium. Read the original post here.</i><p>Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics to get people to pay it.<p>Despite the fact that the app was always what …

Snapchat

Chat Bots Are Winning Over Social Media Users (Report)

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, …

Social Media Marketing

Report: More Than 8 Million People Now Own Amazon Echo Devices

“Alexa, bring voice assistants into the mainstream.”<p>According to new research, Amazon sold 3.1 million Amazon Echo devices during Q4 of 2016—and …

Amazon

Pokemon Go Is Still Going, With New Content and Big Brand Partnerships

It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a …

Pokémon

TransferWise launches international money transfers via Facebook

NEW YORK (Reuters) - Money transfer company TransferWise has launched a new service that allows users to send money internationally through Facebook Inc's chat application, as competition in the digital payments landscape intensifies.<p>The London-based startup said on Tuesday that it had developed a …

FinTech

Samsung’s reputation nosedives in the US after Galaxy Note 7 snafu

Korean smartphone maker ranks 49th in annual reputation ratings, after coming in third in 2016<p>Samsung’s reputation among US consumers took a major hit last year, an annual survey has found, as the Korean manufacturer struggled with the fallout over its Galaxy Note 7 recall. As <i>The Korea Herald</i> …

Samsung

WhatsApp launches Status, an encrypted Snapchat Stories clone

WhatsApp could put the brakes on Snapchat’s international growth with today’s launch of WhatsApp Status, a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like …

Snapchat

In the game of life, anything times zero must still be zero

Marketers will come to understand our lack of rationality<p>Whenever I wish to scandalise people, I have a sentence which works every time: "I would prefer my daughters took up smoking than started cycling in London."<p>My argument is as follows. If my daughters take up smoking and find it impossible to …

Boston Celtics

Digitalagenturen: Accenture schluckt Sinner Schrader

Mit einem Honorarumsatz in Höhe von 47,8 Millionen Euro belegte Sinner Schrader im Ranking der größten Internetagenturen 2016 den 6. Platz. Jetzt …

9 principles of psychology for powerful marketing campaigns | Articles | Marketing

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.<p>They have to spend time learning the most current …

Marketing

Einsamer Rufer: SAP-Chef McDermott ist einziger Dax-Chef auf Twitter

Fast alle Dax-Vorstände meiden trotz des wachsenden Drangs zur Digitalisierung den Kurznachrichtendienst Twitter. Unter den Vorstandsvorsitzenden der …

Networks in der Krise: Was ist schiefgelaufen? | W&V

<b>JWT</b>, <b>Y&R</b>, <b>Saatchi & Saatchi</b>, <b>TBWA</b>: Schon seit vielen Jahren schreitet der Niedergang der Networks hierzulande immer weiter voran. Sie verlieren Etats …

Nestlé Waters: Brand, Publisher Goal Is Still About 'Telling Interesting Stories'

From social networks to syndicated content providers, brands have an ever-growing list of publishers to choose from when it comes to displaying their …

Advertising

Deutsche Konzerne suchen verzweifelt Digitalchefs

In den Dax-Führungsetagen erfolgt die digitale Anpassung nur langsam. Bei den aktuellen Neubesetzungen steigt die Kompetenz zwar. Doch lange halten …

I talked to Mark Zuckerberg about his manifesto on the future of Facebook (and the rest of us)

“The question is, do we come together more or reverse course and separate.”<p>It was pretty clear once I got on the phone last night with Mark Zuckerberg that he has become of late very, how shall we put it, <i>woke</i>.<p>“No one single event triggered this,” said the Facebook CEO and co-founder in an …

Facebook

DK | Es geht los! Number Four startet offenbar seine Pilotphase

Erst kürzlich hat digital kompakt in seinem Exklusivinterview mit Marco Börries erstmalig einen Eindruck von dessen lang erwarteter Gründung Number …

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.<p>For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together -- …

Social Media Marketing

Code University: Deutsche Gründer finanzieren Hochschule für Programmierer

Fast 30 prominente Start-up-Unternehmer haben sich zusammengeschlossen, um in die bessere Ausbildung von Programmierern zu investieren.

Publisher trade association tells P&G’s Marc Pritchard that it will help him solve digital media problems

Digital Content Next, a publisher trade association that counts Bloomberg, the New York Times and Refinery29 as members, has sent a letter to P&G’s …

Advertising

Mark Zuckerberg pens major Facebook manifesto on how to burst the bubble

The 5,700-word mission statement reads like a State of the Union address, tackling everything from fake news to growing anti-globalization sentiment<p>Mark Zuckerberg deleted a potentially controversial reference to monitoring the private messages of users from the 5,700-word manifesto he published on …

Facebook

Facebook just changed its mission, because the old one was broken

With great power comes long letters<p>Facebook used to repeat its mission statement so often that most tech reporters could recite it from memory: “To give people the power to share and make the world more open and connected.” And it’s still the mission you see when you visit the company’s Facebook …

Facebook