kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

Zalando-Marke mint & berry nutzte Like-Bots für Instagram-Profil

Ihr Einsatz ist umstritten, aber weitverbreitet: Bots hinterlassen automatisch Kommentare und Likes im Netz. Auch eine Modemarke des Onlinehändlers …

Dauerfeuer gegen das Grundgesetz – so treibt die Große Koalition das Land in den Überwachungsstaat

Mit einem heftigen Überwachungsgesetz wird die große Koalition ihre Regierungszeit abschließen: Vollkommen an der öffentlichen Debatte vorbei und …

Instagram is still clobbering Snapchat, and it's worse than we thought

Instagram Stories is still eating Snapchat alive, and we have fresh data to prove it.<p>Instagram's Stories now have 250 million daily active users, up from 200 million in April, according to the company. At the same time, engagement with Snapchat Stories declined 50 percent in June compared with the …

Snap Inc.

"Menschenverachtend!" – Rossmann sorgt für Kopfschütteln, off- und online

Facebook-Nutzerin Martina war beim Drogeriemarkt Rossmann einkaufen. Neben Duschgel und Nagelfeile gab’s das unfreundliche Verhalten der Kassiererin …

Wie man mit Spam bei Snapchat 800 US-Dollar pro Tag verdient

Dieses Interview bietet einen Blick hinter die Kulissen<p>Es ist quasi eine goldene Regel im Online Marketing: Sobald ein neu entstehender Kanal Chancen …

re:view – Mobility & City: How Smart will our Cities get?

The future is smart and digital – everything will be connected to the internet. That includes our cities. The Mobility & City track featured artists, …

Cities

How The Beauty Industry Is Adapting To Change

I recently attended the WWD Beauty Summit, probably the most important conference in the beauty industry since the most senior executives and interesting startups are there. The focus of the event was how much the industry is changing and almost all the discussion and presentations were about the …

Beauty

Facebook's AI accidentally created its own language

Researchers from the Facebook Artificial Intelligence Research lab (FAIR) recently made an unexpected discovery while trying to improve chatbots. The bots — known as “dialog agents” — were creating their own language — well, kinda.<p>Using machine learning algorithms, dialog agents were left to …

Artificial Intelligence

How To Use Content Marketing To Grow Your Brand Online

It is so fascinating to note that a whopping 70%+The post How To Use Content Marketing To Grow Your Brand Online appeared first on iamwire.

Digital Marketing

The New York Times CEO on state of digital advertising: ‘Nightmarish joke’

Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and …

Advertising

Influencer Marketing: die Blasenbildung auf Instagram, die allen schadet

„Ehrlichkeit? Dann werden Sie aber deutlich weniger verdienen“, sagte mir einmal ein Kunde in der Anfangszeit meiner Selbständigkeit. Er war mein …

Amazon’s New Customer

Back in 2006, when the iPhone was a mere rumor, Palm CEO Ed Colligan was asked if he was worried:“We’ve learned and struggled for a few years here …

Amazon

Staatstrojaner: Bundestag beschließt diese Woche das krasseste Überwachungsgesetz der Legislaturperiode

Kurz vor Ende der Legislaturperiode will der Bundestag einen netzpolitischen Kracher beschließen: den massenhaften Einsatz von Staatstrojanern. Bei …

Was ein Digitalminister können muss

Ein Gegensatz zwischen „realer" und „virtueller" Welt existiert nicht - so lautet ein digitaler Grundsatz der Bundesregierung. Deswegen sind …

Social media is nothing like drugs, despite all the horror stories

Letting your child use social media is like giving them cocaine, alcohol and cigarettes – all at once, or so we’re told. If you have been following …

Social Media Marketing

13 Strategies to Use If Your Domain Name Isn’t Available

It’s part of the struggle of running a business in the digital age.You come up with the perfect business name.You design business cards, start all of …

SEO

'Most powerful consumer cohort in history': How Millennials will shift Australia's spending habits

It's not just weak consumer spending and wage growth figures in Australia that major retailers have to watch out for.<p>Longer-term spending trends …

Trends

Influencer marketing is becoming more standardized

Influencer marketing sprang from the idea that social platform stars with loyal followings would be able to market more effectively to their fans. …

Marketing

Tell Us 5 Things About Your Book: ‘The End of Advertising’

Andrew Essex believes that “the end of advertising as we know it” is “somewhere between five minutes and five years” away. That’s what this former chief executive of the influential creative agency Droga5 writes in “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” …

Advertising

The future of ad agencies has never been more in doubt

A few years ago, Booking.com, a hotel e-commerce site owned by Priceline, worked closely with a media-buying agency to figure out where to allocate its ad budgets.<p>"We’d have meetings where we’d sit down and say, 'We should put this much on YouTube, this much on other sites,' et cetera," Pepijn …

Advertising

Is The Proudly-Weird Culture Of Tony Hsieh's Zappos Also Its Customer Service Secret?

<i>It’s indisputable that Zappos CEO Tony Hsieh, who sports a mohawk and lives in a trailer park of his own design, lets his weirdness flag fly. (Zappos’ Core Principle #3, in fact, is “Create Fun and A Little Weirdness.”) But the secret of Zappos’ customer service success lies elsewhere, I’d argue,</i> …

Customer Service

State of Social Media: Das sind die beliebtesten Plattformen Deutschlands

Ohne Social Media wäre das Internet nicht, was es heute ist. Die Sozialen Netzwerke haben nicht nur unsere Internetnutzung verändert, sondern auch …

Amazon wants to become Walmart before Walmart can become Amazon

The future of retail will be a combination of both online e-commerce and a brick-and-mortar retail presence – as recent moves from both Walmart and Amazon have shown, including today’s back-to-back announcements from the two rivals, which sees Amazon buying a chain of popular grocery stores with a …

eCommerce

Goldman Sachs CEO joined Twitter after reading a book by this billion dollar tech chief executive

When Goldman Sachs Chief Executive Lloyd Blankfein tweeted for the first time in June to criticize Trump's withdrawal of the Paris climate agreement, …

Goldman Sachs

Why Jeff Bezos is obsessed with groceries

Jeff Bezos has been chasing online grocery since 2007.<p>That August, AmazonFresh debuted on Mercer Island, a suburb of Seattle. For the next six years Amazon tweaked the model. It tried a free loyalty program called “Big Radish” and tested free or discounted delivery based on a customer’s spending. …

Amazon

Walmart to Buy Bonobos, Men’s Wear Company, for $310 Million

Walmart has agreed to acquire the men’s clothing company Bonobos for $310 million.<p>The purchase is part of a sweeping effort by the world’s largest retailer to revamp its business model as it tries to better compete with Amazon, which on Friday announced that it would buy the upscale grocer Whole …

eCommerce

The Need to Go Digital Is Clear; Not Everyone Can Get There

PwC report on the 2017 Global Digital IQ says some organizations becoming top performers in going digital; others, not so much.

News Industry

Ikea introduces online virtual reality store that lets customers see furniture up close, wherever they are

Soon, the only reason to step inside an Ikea store could be the meatballs.The at times wacky Swedish furniture retailer announced the introduction of …

Virtual Reality

How Millennials Killed J. Crew

RIP<p>Death knells have been ringing for J. Crew for some time now. As early as 2014, news started spreading about the once thriving brand's imminent demise. All sorts of factors were blamed: The exorbitantly inflated prices, the increasing unwearability of the designs (does literally <i>everything</i> need …

J.Crew