kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

Start-up-Investitionen: Henkel startet eigenen Digital-VC

Insgesamt 150 Millionen Euro will Henkel in den nächsten Jahren in Start-ups stecken, kündigt das Unternehmen in einer Mitteilung an. Der Fokus soll …

Elon Musk’s Billion-Dollar Crusade to Stop the A.I. Apocalypse

Elon Musk is famous for his futuristic gambles, but Silicon Valley’s latest rush to embrace artificial intelligence scares him. And he thinks you should be frightened too. Inside his efforts to influence the rapidly advancing field and its proponents, and to save humanity from machine-learning …

Elon Musk

How We’ll Get Around In The City Of The Future | Fast Company

Through Ford City Solutions, which launched last year as part of the new subsidiary Ford Smart Mobility, the company is working with urban communities to understand their transportation challenges, such as traffic congestion or public transit dead zones. It then develops cutting-edge solutions to …

Cities

Drop it like it's bot: Brands have cooled on chatbots

What goes up must come down.<p>Just this week, Facebook said it was “refocusing” its use of AI after its bots hit a failure rate of 70 percent, meaning …

Automation

The Real Reason Why Starbucks, Wal-Mart, and Others Are Pulling Ads from YouTube, Summed Up in 1 Sentence

A brand appearing next to a video promoting terrorism or hate speech is bad enough. But this is much worse.<p>You may have read recently that a number of major companies are pulling ads from YouTube, in effect boycotting the video-sharing website. So far, brands who have joined the blackout include …

Advertising

Voice Assistants Now Reach 12% Of U.S. Households

by , Staff Writer,<p>When Apple introduced Siri several years back, the voice agent was viewed by some as a novelty.<p>The idea that a person could speak …

Automation

Urheberrechts-Richtlinie: Die EU will Copyright-Verstöße stärker filtern als Terror-Propaganda

<i>Joe McNamee ist geschäftsführender Direktor der NGO European Digital Rights (EDRi). Dieser Artikel erschien zunächst im Newsletter EDRi-Gram.</i> …

Werbespendings: Internet schubst TV vom Umsatz-Thron, Social Media zieht 2019 an Print vorbei

Glaubt man der aktuellen Prognose von <b>Zenith</b>, dann neigen sich die Zeiten, in denen sich TV beinahe naturgemäß das größte Stück vom Werbekuchen …

Instagram Is Set to Make a Killing in Advertising in 2017

Instagram is growing advertisers and users at a rapid clip, and that bodes well for revenue growth.<p><b>Facebook</b> (NASDAQ:FB) doesn't disclose how much …

Instagram

How to prepare for employment in the age of artificial intelligence

For centuries, humans have been fretting over “technological unemployment” or the loss of jobs caused by technological change. Never has this sentiment been accentuated more than it is today, at the cusp of the next industrial revolution.<p>With developments in artificial intelligence continuing at a …

Artificial Intelligence

The High-Speed Trading Behind Your Amazon Purchase

I wanted to buy some mini marshmallows recently, so I went on Amazon. Perhaps because of their resemblance to packing material—light, bulky, ubiquitous—I figured they’d be cheap. But when I found the most popular brand, not only did the marshmallows cost twice what I’d pay at my local store, the …

Amazon

For advertisers, algorithms can lead to unexpected exposure on sites spewing hate

<i>Follow The Post’s tech blog, The Switch, where technology and policy connect.</i><p>As the owner of a small business in liberal Massachusetts, John Ellis was a natural sympathizer of the nationwide call for advertisers to boycott Breitbart News, with its hard-edge conservative politics and close ties to …

Digital Advertising

Mango lässt Kundinnen per App über Musik im Laden abstimmen.

HIGHLIGHTS<p>Mango lässt Kundinnen per App über Musik im Laden abstimmen.<p>von <b>Florian Treiß</b> am 24.März 2017 in News<p>Kundinnen als DJanes: Der Modehändler …

Facebook’s new Collection ads help brands tell a more visual product story

Facebook has introduced a new ad format it calls Collection. Brands can use it to try to convince shoppers to make a purchase by showing an engaging video and displaying related products. This is perhaps one of the more immersive formats the company offers, and it’s rolling out globally today.<p>In …

Facebook

What Quality Content Really Looks Like Today

Here's why the old definition of "quality content" is wrong and how you can start picking up more wins by playing content marketing moneyball.<p>How do you get more website traffic, social shares, leads, and visibility in Google?<p>The popular answer you'll hear from marketing experts is: "create quality …

Content Marketing

Früchte mal anders: Künstliches Obst misst Temperatur

Bis Äpfel oder Mangos in den Supermarktregalen liegen, haben sie oft einen weiten Weg hinter sich. War die Kühlkette wirklich lückenlos? Spezielle …

15 Artificial Intelligence Predictions for 2017: Expect AI-as-a-Service, smart malware and a Digital Moriarty

AI certainly arrived with aplomb in 2016 with chatbots, digital assistants, Pokemon, Watson, and DeepMind just some of the AI companies and tech …

Artificial Intelligence

Snap! The Here and Now of Marketing

The rise of ephemeral platforms is impossible for a marketer to ignore, but what does this mean to your brand's story?<p><i>This piece was co-authored by Rebecca Hinds. Rebecca is the co-founder of Stratio and a Kairos Society fellow. She has a masters in management science from Stanford University.</i><p>Since …

Snapchat

Facebook introduces a new ad format — product-focused ‘collection’

Facebook is introducing a new ad format that should help retailers showcase their products.<p>The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, a collection is created specifically for mobile, and seems designed to win …

Facebook

How Advancements In Artificial Intelligence Will Impact Public Relations

, CommunityVoice<p>A visitor holds the new LG G6 mobile phone at the Mobile World Congress on the third day of the MWC in Barcelona, on March 1, 2017. Phone makers will seek to seduce new buyers with artificial intelligence functions and other innovations at the world’s biggest mobile fair starting …

Artificial Intelligence

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of …

Influencer Marketing

4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

Follow these steps to beat Amazon at its own game.<p>For years, brick-and-mortar retailers have watched as the term “brick-and-mortar” has come to conjure images of an antiquated building, crumbling beneath the overwhelming, far-reaching digital empire of online sales. These days, it seems hardly a …

eCommerce

E-Commerce: Amazon verbündet sich bei frischen Lebensmitteln mit DHL

Bild: DHLDie Anzeichen für einen Marktstart von Amazon bei frischen Lebensmitteln in Deutschland verdichten sich. Der US-Onlinehändler wolle im April …

Google is stepping up damage control after putting ads next to hate speech

As hundreds of brands in the UK including HSBC, Toyota, and the British government pulled their ads, Google announced new tools that will let advertisers avoid displaying their messages next to hate speech on the platform.<p>Google’s chief business officer Philipp Schindler apologized in a blog post …

Google

Advertisers seek more control after unintended Breitbart spots

(Reuters) - Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising.<p>Those trying to keep their ads off certain websites are …

Digital Advertising

Pinterest expects to make more than $500 million in revenue this year

The visual discovery site is on the path to an IPO.<p>Pinterest may finally be growing into its $11 billion valuation.<p>Pinterest, which makes all of its money from advertising, is targeting more than $500 million in revenue in 2017, according to multiple sources familiar with the company’s plans. Some …

Pinterest

SXSW 2017: Sure, You've Got a Brand Strategy, but What's Your Chat Strategy?

The big opportunity for businesses to win with this technology lies with how well it succeeds in making their customer interactions more personable and intuitive.<p>It seemed so appropriate to visit Austin, alive last week with SXSW chatter, to explore the cutting edge of voice technology.<p>Among the …

Automation

Here's How to Tell If Your Company's Ad Is Beating Competitors on Facebook

Find out how your Facebook advertising performs compared to the rest of your industry.<p>Companies of all sizes continue to question the value of Facebook Ads. Small business owners and even large brands like P&G earn headlines whenever they say Facebook Ads weren't worth the money.<p>But Facebook Ads …

Digital Advertising

Older Users Are Most Influenced by Ads on Instagram (Report)

Instagram has become essential to any digital marketing strategy. However, with the huge influx of users in recent years, it’s imperative that your …

Advertising