kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

Digitalisierung: Werkstätten fürchten Umsatzeinbußen

Sollte man vorhersagen können, wann ein Bauteil ausgetauscht werden muss, sind weniger Wartungen nötig. Werkstätten und Pannendienste sind …

Wunderkind: Der Überflieger in Berlins Start-up-Szene

Abitur mit 12, Studium mit 15, dazu zwei Doktortitel: Der Georgier Tamaz Georgadze ist ein Ausnahmetalent - und sammelt Milliarden von deutschen …

‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get …

Elvis Presley

Advertisers start placing paid media behind influencer content for lower CPMs

Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have …

Digital Marketing

Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

What if a real-life commercial looked, sounded and felt like an SNL skit? It’s happened before, both purposely and accidentally, and it’s happening …

Advertising

How Many People Watch Netflix? Nielsen Tries to Solve a Mystery

In the five years since Netflix started streaming original series like the Emmy-winning “House of Cards” and “Master of None,” the shows have had a question hanging over them: How many people are watching?<p>Outside of Netflix, nobody knows the answer.<p>That’s because, much to the frustration of those …

Netflix

Facebook lets marketers analyze user posts to guide ad strategies

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook is testing a new ad insights tool that will let marketers analyze public user posts and comments<b>,</b> which could help with ad targeting and creative ad strategies, …

Facebook

Maslow’s hierarchy of needs is the source of our self-obsession

Whether you know it or not, a powerful cult is recruiting you. Cults display unwarranted admiration for a person or thing, and this one has chosen an especially irresistible figurehead: you.<p>The Cult of Self lulls us into believing that we’re better than others, that our needs matter more, and that …

Psychology

Your company will use blockchain in less than 10 years - here’s how

Almost a decade ago, Satoshi Nakamoto, the creator of Bitcoin, silently disrupted trust-providing organizations, like banks, with an eight-page long research paper describing how money can be decentralized (through Bitcoin). At the time, not many people understood the potential that those eight …

Bitcoin

The War To Sell You A Mattress Is An Internet Nightmare

Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.<p>One day in the spring of 2016 I mentioned to a friend that I needed a new mattress. Mine was a sunken hand-me-down that had become about as comfortable as concrete.<p>“I know a guy who …

Consumer Reports

Wie nützliche Inhalte entlang der Customer Journey wirken

Von — 17.10.2017<p>Welcher Content ist in den Phasen der Customer Journey jeweils der richtige?<p>Content-Marketing findet nicht im luftleeren Raum statt …

„Die Digitalisierung gibt uns die Chance, Karl Marx endlich ernst zu nehmen“

Durch die Computer wird die Trennung von Produktionsmitteln und Produktivkraft aufgehoben, glaubt der Philosoph Richard David Precht.<p>Zu fast jedem …

KRACK: Bitte brechen Sie jetzt in Panik aus. Nicht.

Powered By<p>Stranger Things 2: Der finale Trailer! Do it yourself: So baut ihr euer eigenes Smartphone für 70 Dollar Star Wars: Die letzten Jedi …

Rückblick und Ausblick aus dem Maschinenraum

Januar 2007, Präsentation eines Konzepts für ein Corporate Blog, ich war aufgeregt. Erst seit einem Jahr in der Kommunikationsabteilung, wusste ich …

Goodbye Gatekeepers

I’d be remiss in not stating the obvious: Harvey Weinstein is a despicable human being, who did evil things. It’s worth noting, though, the structure …

Journalism

Nobody Thinks About eBay

Even with 171 million users, the online shopping giant is grasping for relevancy.<p>“Fill your cart with color,” read several giant billboards standing high above San Francisco’s highways this summer. Down below, in the city’s underground BART stations, loud posters with proclamations like, “Shop like …

eCommerce

REWE gibt bei der Digitalisierung auf. Schade!

In den letzten Tagen macht ein Interview des neuen REWE CEO die Runde, in dem er sehr klar darstellt, dass REWE wenig Chancen gegenüber Amazon hat. …

Two-thirds of adults worldwide will own smartphones next year

That’s up from 63 percent this year. Ad spending, meanwhile, is still catching up.<p>Two-thirds of adults worldwide, 66.5 percent, will own smartphones next year, according to new forecasts from media measurement company Zenith.<p>But growth in smartphone ownership has been slowing for some time as many …

Mobile

While You Were Offline: The Great Szechuan Sauce Fiasco of 2017

Let's just start by reminding everyone what's happening in the world, cool? Puerto Rico still needs your help, California is burning and even Pokémon …

Harvey Weinstein

Unilevers Dollar Shave Club expandiert 2018 nach Europa

Das in Kalifornien ansässige Unternehmen Dollar Shave Club wird nach Europa expandieren, wie CEO Michael Dubin beim Event Shoptalk Europe in …

Nearly half of U.S. teens prefer Snapchat over other social media

Snaps > tweets.<p>Snapchat is more popular among U.S. teens than ever, according to new research from investment firm Piper Jaffray. The company surveys teens in the U.S. about their media habits every spring and fall.<p>This fall’s survey found that 47 percent of surveyed teens say Snapchat is their …

United States

Uniqlo's Four Secrets for Building a Global Brand

When you work in marketing, it’s hard to fight the temptation to regurgitate promotional spiel in an interview. So it was refreshing to connect with …

Trends

So It's Come To This: Agency Names An Integrity Director

You know an industry has a problem when companies start naming integrity directors. But that’s exactly what SwellShark, the media agency has done.<p>In …

Advertising Industry

Mineralölkonzern Shell übernimmt NewMotion

Paukenschlag im Geschäft mit Ladestationen: Shell übernimmt den Ladeinfrastruktur-Anbieter NewMotion, der mit Zugang zu mehr als 50.000 öffentlichen …

Tim Cahills gesponsorter Torjubel ist einfach nur kacke: Fuck Jubel

Tim Cahill ist ein cooler Dude. Der Stürmer von Melbourne City hat 103 Länderspiele für Australien bestritten, außerdem eine ganze Weile in der …

We're sold on millennial pink and La La Land yellow, finds John Lewis

Annual retail report identifies what’s hot among shoppers, including avocado tools and beard products, while satnav sales crash<p>This has been the year of millennial pink, khaki and La La Land-inspired yellow. The colours of 2017 are revealed in the latest John Lewis retail report, in which the …

Trends

This Crazy Ad Replaced Every Black Dot in an Entire Magazine With a Colored Dot

Print advertising isn’t dead. In fact, it’s more insidious than ever!<p>In a rather bonkers stunt, Irish telecom eir replaced all the black dots in the …

Advertising Industry

How Allbirds uses Instagram as a focus group

<i>The Digiday Agency Summit is coming up, and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply</i> …

Advertising Industry

Unilever backs voice to deliver digital transformation

Voice-powered search will play a central part in Unilever’s ongoing digital transformation, as the FMCG giant looks to leverage Amazon’s Alexa …

Digital Transformation