kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

Emotional Private Marketplaces: Unruly steuert Werbung nach Stimmung aus

Bild: Fotolia / Jacob LundDer Adtech-Anbieter Unruly hat ein Dutzend neuer Private Marktplätze gestartet. Diese sollen es Kunden ermöglichen, …

Apple, iOS, and IBM are transforming retail, one shop at a time

Yet more evidence proves Apple has become a peer enterprise technology vendor, this time in the shape of an Apple and IBM project to digitally …

Trends

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

Google’s holding its annual conference for marketers today in San Francisco, and to kick it off they’re announcing some new tools advertisers can …

Advertising

How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure …

Google Analytics

Künstliche Intelligenz: Warum IBMs Supercomputer Watson für Toyota Tausende Spots entwickelt

Bild: Screenshot Youtube / ToyotaDas Wasserstoff-Fahrzeug Mirai ist das Zukunftsmodell von Toyota. Passenderweise bewerben die Japaner das Auto nun …

'Gold from a marketer's perspective': Pinterest is quietly gaining a foothold among marketers

Pinterest has long been seen as a laggard behind the giant platforms, but it’s slowly gaining traction with one key constituency: ad buyers.<p>After a …

Pinterest

Twitter is giving brands a new way to promote their chatbots

Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging – including interactions with …

Chatbots

Kein Sprit, keine Kosten, keine Fahrer: Ist das das Carsharing der Zukunft?

<b>Den Gründern von Spiri geht das Konzept „Carsharing“ nicht weit genug: Sie wollen die Straßen der Großstädte mit eigenen Elektroautos fluten –</b> …

Neue Batteriefabrik: Daimler forciert Elektro-Offensive

Bild: Daimler AGDer Autobauer Daimler forciert seine Elektro-Offensive und errichtet deshalb einen weltweiten Produktionsverbund für Batterien. …

What Kimberly-Clark Has Learned From Taking Programmatic In-House

While many marketers are now getting involved in automated media buying -- i.e., programmatic -- Kimberly-Clark has been at it for a few years.<p>Aiming …

Advertising Industry

‘It’s a work in progress’: How a billboard ad company is going programmatic

When JetBlue wanted to promote its new credit card recently, it worked with Outfront Media to create a digital billboard located at 1500 Broadway in …

Advertising

Real Estate Firm Adding Virtual Reality To Every Office

Virtual reality may be noted for its gaming capabilities, but businesses are starting to look at it as a component of their business.<p>One major use …

Real Estate

Confessions of an ex-brand global media chief: 'It’s all one massive arbitrage system'

Talent shortages are an ongoing problem in digital media, but for brands the issue is becoming more acute. Major scandals like the Association of …

Advertising

How Anker is beating Apple and Samsung at their own accessory game

Steven Yang quit his job at Google in the summer of 2011 to build the products he felt the world needed: a line of reasonably priced accessories that would be better than the ones you could buy from Apple and other big-name brands. These accessories — batteries, cables, chargers — would solve our …

Pokémon Go

Umfrage unter 100 europäischen Geldhäusern: Banker sehen große Defizite bei Digitalisierung

Europas Banken kommen mit der Digitalisierung zu langsam voran. Wie groß die Unzufriedenheit mit der eigenen Leistung ist, zeigt eine neue Studie. In …

Revealed: Facebook's internal rulebook on sex, terrorism and violence

Leaked policies guiding moderators on what content to allow are likely to fuel debate about social media giant’s ethics<p>Facebook’s secret rules and guidelines for deciding what its 2 billion users can post on the site are revealed for the first time in a Guardian investigation that will fuel the …

Censorship

Ford Motor Is Replacing Mark Fields as C.E.O.

DEARBORN, Mich. — In a shake-up reflecting the pressures on the American auto industry, Ford Motor is replacing its chief executive, Mark Fields, according to officials briefed on the move.<p>Jim Hackett, who oversees the Ford subsidiary that works on autonomous vehicles, will take the reins from Mr. …

Do Search Ads Really Work?

ore than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money …

SEO

Influencer so wirksam wie Fernsehwerbung | LEAD digital

Für klassische Medien - und klassische Werbung - ist das sicher ein Schock. 13 Prozent aller Internet-Nutzer in Deutschland haben dabei angegeben, …

Wie die etablierten Parteien der AfD auf Facebook das Feld überlassen

Exklusiv auf OMR: Die Analyse aller wichtigen Kennzahlen<p>Deutsche Parteien sind schlecht im digitalen Wahlkampf – so lautet schon seit Jahren der …

Cinco de Mayo: 224 Millionen Taco-Gesichter für 750.000 US-Dollar

<b>Der Cinco de Mayo ist seit diesem Jahr nicht mehr nur ein mexikanischer Feiertag, sondern auch ein Feiertag beim Messenger Snapchat. Denn an diesem</b> …

Exklusiv-Interview mit Daimler-Zukunftsforscherin: So verändert sich Mobilität

<b>Wie sieht die Zukunft der Mobilität aus? Darüber kann man spekulieren – oder man kann sie erforschen. Wie beispielsweise die</b> …

Cramer: How Wal-Mart is giving Amazon a run for its money

For so long, it seemed like no company could rival e-commerce colossus Amazon, but Jim Cramer thinks one up-and-coming online competitor could give …

Mad Money

Samsung, WPP Shops Reimagine The Pop-Up Store

Utilizing its Internet of Things knowhow, tech and electronics giant Samsung is teaming with two WPP shops—VML and shopper specialist Barrows—to …

Advertising Industry

Walmart Emulates Amazon to Beat It - Bloomberg Gadfly

In the cutthroat race for consumer dollars, Wal-Mart Stores Inc. has pulled ahead.<p>Price Matters<p>Walmart shares are beating the S&P 500 so far this year<p>…

Uber launches Uber Freight, its app for long-haul trucking jobs

Available on iOS and Android<p>Video: Uber/Aether Films<p>After getting a peek from Travis Kalanick earlier this month, Uber today officially launched Uber Freight, the company’s new service that will match truckers with companies who need cargo shipped across the country.<p>Uber Freight has its own app, of …

Uber

New Report Highlights Dangers of Hacked Factory Robots

Earlier this month, computer-security firm Trend Micro, in collaboration with researchers at Polytechnic University of Milan, released a report …

Robots

How beauty giant Dove went from empowering to patronising

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?<p>What is real beauty? A newborn baby? Kate Moss? A gently melting brie? It’s a question that toiletries giant Dove has been pondering for …

Beauty

How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands

This week, I had a chance to speak with Brit McCorquodale, Head of Marketing and Communications, and Christina Grammenos, General Manager, of Tribe Dynamics, an industry leader in measuring social influencer engagement, particularly in beauty. Tribe Dynamics gauges how consumers respond to brands …

Social Media Marketing