kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

PwC-Umfrage: Deutschland ist im E-Sports Vorreiter

Rund 1000 Personen zwischen 14 und 35 Jahren hat PwC nach eigenen Angaben zum Thema E-Sports befragt. Das Ergebnis dürfte so manchen Marketing- und …

Facebook, Instagram, Youtube: Soziale Medien durchbrechen Marke von 3 Milliarden Nutzern

Bild: Pixabay.comSocial-Media-Verweigerer sterben offenbar langsam aus. Das zeigt eine aktuelle Bestandsaufnahme von We Are Social zur Nutzung von …

4D Printing, Smart Dust and Digital Twins: Gartner Hype Cycle for Emerging Technologies - Inspect-a-Gadget

<b>Gartner has revealed its 2017 Hype Cycle for Emerging Technologies.</b><p>The highly-regarded annual report is seen by many professionals as an important …

Innovation

Marketing to Chinese Tourists & travellers : the Ultimate Guide

<b>Do you need help for your Marketing to Chinese Tourists / travellers ? You want understand different strategies , ways to get Chinese Clients</b><p>With the …

China

6 Brands Crushing It with Instagram Stories

You know what I like more than just about anything in the whole wide world? Seeing profitable social media. It’s right up there with running in the …

Marketing

Adidas: Neue Speedfactory soll dank Robotik und 3D-Druck neue Schuhe schnell zum Kunden bringen.

Adidas: Neue Speedfactory soll dank Robotik und 3D-Druck neue Schuhe schnell zum Kunden bringen.<p>von <b>Florian Treiß</b> am 21.August 2017 in News<p>Blick in …

Using Digital Influencers to Drive Shopper Marketing Strategy

The average shopper spends 79 days researching a new purchase, with 80 percent of that research starting online, usually with social media.<p>Because of …

Marketing

Americans Love Ordering Pizza on Facebook

The cutthroat U.S. restaurant industry is getting increasingly aggressive about technology, enlisting Facebook Inc. and Amazon.com Inc. in their race …

Restaurants

Let’s face reality: US Teens engage with iMessage more than any other social platform

No one really seems to talk about it or acknowledge it, but iMessage is where a lot of mobile usage is trending towards, particularly for Gen-Z, and …

iMessage

Die verrückte Geschichte eines Ex-Boyband-Sängers, der heute ein Influencer-Imperium führt

„Spectacular“ Blue Smith hat aus seinem Twitter-Erfolg ein Business mit Milliarden-Reichweite aufgebaut<p>„Spectacular“ Blue Smith<p>Erst Boyband-Rapper, …

More Americans are listening to podcasts regularly — but 40% still don't know what they are

Podcasts predate the iPhone, Spotify and Netflix's streaming service. But thanks to such things, they're finally starting to catch on with the general public.<p>The term "podcast" was first coined by a Guardian journalist in 2004 in an article about online radio, and the first ones appeared even …

Podcasting

„Die Sportbranche hat 15 Jahre verschlafen“

Regina Henkel<p>Dienstag, 15. August 2017<p>SportScheck ist hierzulande der größte Multichannel-Anbieter im Bereich Sport – und das schon lange bevor man …

Studie: Influencer Marketing wirkt nicht nur bei Teenies

Für die Studie zur Bedeutung von Influencer Marketing in Deutschland hat Goldmedia im Auftrag des Dienstleisters für Influencer-Marketing-Kampagnen</b> …

The Rise of the Fidget Spinner and the Fall of the Well-Managed Fad

Earlier this year, when Christine Osborne first realized that fidget spinners — those small devices that have, seemingly overnight, colonized playgrounds and classrooms — were going to become a huge hit, she felt a deep anxiety. This was surprising, because Osborne owns multiple toy stores in South …

Fidget Spinner

3 megatrends that will drive digital business into the next decade - Gartner

'These mega-trends illustrate that the more organisations are able to make technology an integral part of employees', partners' and customers' …

Innovation

When Teens Don’t Drive Safely, Toyota’s Clever App Plays Their Parents’ Embarrassing Music

Here’s a sure-fire way to get teen drivers to stay safe behind the wheel: Threaten to embarrass them by playing mom and dad’s favorite tunes.<p>That’s …

Advertising Industry

How to make content marketing work for a global audience

I’ve been interviewing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or …

Digital Marketing

Influencer marketing on Facebook is about to get more expensive - Digiday

Brands and influencers need to prepare to spend more money on Facebook.<p>This week, Facebook started letting social stars turn their paid content into …

Digital Marketing

Amazon debuts ‘Instant Pickup Points’ in the U.S. for pickups in minutes

Amazon’s latest physical retail foray is called “Instant Pickup,” and it works as the name implies: Amazon shoppers can pick up orders for certain items within two minutes of making their purchase. The program is live at five college campuses including the University of California at Berkeley for …

Amazon

Aldi to deliver groceries via Instacart

Discount grocery chain Aldi will now deliver groceries to shoppers' homes.<p>The German-based supermarket company announced Monday that it's joining with Instacart to debut the service later this month in Atlanta, Dallas and Los Angeles with the possibility of expanding to other cities. Delivery could …

Aldi

The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality

In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. While its famous creative–culturally relevant tweets and Facebook posts–seemed simple and spontaneous, the social success was the result of an overhaul of a large CPG company’s marketing philosophy and …

Advertising

Millennials Are Rejecting Helicopter Parenting. Here’s Why That Matters for Marketers

As children of the baby-boomer generation, millennials were raised by parents who hovered noisily and were hyper-involved in the minutiae of their …

Parenting

Wie dm und Real die Bedürfnisse von Bestellabholern missversehen

„Sind Sie das mit dem Paket?“, ruft die herbei geeilte dm-Mitarbeiterin über das Regal mit den Trockenfruchtriegeln hinüber, erhält nickend …

Mercedes-Benz gets reality check from Tesla owners after asking fans if they want electric cars

Mercedes-Benz’s company-owned retail network in the UK took to Twitter to ask its followers if they would consider buying an electric car.<p>The automaker, which recently discontinued its only all-electric vehicle, received an interesting reality check.<p>Mercedes-Benz used to offer an all-electric …

Electric Vehicles

Why It’s Taking Less and Less to Manufacture More of the Things We Want

Manufacturing productivity has been on a tear. It’s nearly doubled versus construction productivity over the last couple decades.Ever wonder why? I …

Emerging Technology

A Quirky Flavored-Water Brand Tries to Grow Up

After the studied zaniness of a campaign with the tag line “None of this makes sense” — a reference to how a five-calorie antioxidant drink could still manage to taste good — Bai Brands is looking to cast itself in a mature, inspirational image.<p>But for a company whose popularity was cemented by a …

Advertising

F.A.Z. exklusiv: „Keine Bewertung hat sich so verschlechtert wie diese“

Die Führungen der deutschen Unternehmen haben für die Wirtschaftspolitik des Bundesregierung Noten vergeben. Für die Digitalisierung vergaben sie …

Aldi and Lidl just got into a major Gif war on Twitter and it was hilarious

It all started when one shopper asked the public which one was best...<p>It's one of life's unresolved questions: Which is better, Aldi or Lidl?<p>Well, in …

Trends

8 #Hoteltech Trends Disrupting Hospitality and Tourism

Room service? There’s an app for that. Consumer demands are changing and hoteltech is responding. Here we look at 8 hoteltech trends currently …

Hospitality