kpunktnull Tech & Marketing News

By tknuewer | News from the world of tech an marketing - collected by digital strategy consultants kpunktnull.

EyeEm: Karrierenetzwerk trifft Fotoplattform

<b>Wenn Xing und Instagram ein virtuelles Baby hätten, würde es in etwa so aussehen wie EyeEm – eine Mischung aus Karrierenetzwerk und Fotoplattform,</b> …

Datenübertragbarkeit: Erste Handlungsempfehlungen

Spricht man von den großen neuen Rechten der Datensubjekte, die sogenannten Betroffenenrechte, wird das Recht auf Datenübertragbarkeit kaum oder …

Ein Tante-Emma-Laden aus Berlin könnte Amazon Fresh gefährlich werden | NGIN Food

Georg Räth – 6. Dezember 2017<p>Getnow liefert wie auch US-Konkurrent Amazon frische Lebensmittel. Warum das Startup aber auf ein eigenes Lager und …

EU-Datenschutz-Grundverordnung: 47 Prozent der Unternehmen blank

Obwohl die Frist zur Umsetzung europäische Datenschutz-Grundverordnung am 25. Mai 2018 abläuft, sind viele Firmen nach wie unsicher, ob sie bis dahin …

Walmart is changing its name — and it reveals a key strategy for the company's future

• <b>Walmart is changing its official name from Wal-Mart Stores, Inc., to Walmart Inc., effective February 1, 2018.</b>• <b><br>The name change is another iteration of Walmart's growing emphasis on ecommerce and its departure from the purely store-based strategy of its past.</b><p>Walmart is taking the word "stores" out of …

Trends

Anti-Hartz IV Aktion: Wer hinter #happyhartz steckt

Die 28-jährige Anna ist happy. <b>Studieren und alleine ein Kind großziehen?</b> Überhaupt kein Problem! Lachend schaut sie in die Kamera – alles nur, weil …

Deloitte: These tech trends will create the Symphonic Enterprise

A hybrid-human workforce is one of several important predictions in Deloitte's just released Tech Trends 2018 report.<p>Deloitte sees a future where …

Innovation

Snapchat and Coach Just Debuted Snapcodes Embedded Into Fashionable Pins

Forget about camera-equipped sunglasses—Snapchat and Coach are hoping to make Snapcodes become en vogue.<p>Today, the companies announced they’ve …

Advertising Industry

The Crazy Experiment That Proved Zappos Is The Definitive Leader in Online Customer Service

I set out to purchase a pair of casual men's jeans from five different retailers. This is what happened.<p>In an effort to improve customer relations, many retailers have added live chat support to their websites. A study by Forrester Research found that 44 percent of online customers say that live …

Customer Service

The coming trade war over data

Technology companies are facing growing international obstacles affecting how their most valuable asset — data — flows across borders. New trade …

Privacy

The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon

A few weeks ago, Wyze Labs, a one-year-old start-up in Seattle, sent me its first gadget to try. It’s a small, internet-connected video camera, the kind you might use for security or to keep tabs on your dog or your baby.<p>On the surface, the camera doesn’t sound special. Like home internet cameras …

Amazon

WeWork Bets London’s Costly Offices Won't Be Bitten by Brexit

A seven-year-old U.S. startup is set to become the biggest private tenant in London just as the U.K.’s economic outlook worsens.<p>Three years after …

Startups

Der erfolgreichste Tweet des Jahres 2017

• 06. Dezember 2017, noch kein Kommentar<p>Das lange Gesicht der AfD-Politikerin Beatrix von Storch während der Bundestagsabstimmung zur Ehe für alle ist …

How to Acquire Customers with Facebook’s New Messenger Ads

Facebook recently released Facebook Messenger app ads to the general public.<p>Aaaaaannnnnddddd digital advertising just got even more creepy than ever …

Marketing

Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.<p>A few months ago, Mediakix ran an experiment by creating two new Instagram profiles, one using photos of a local model and one using stock photos. The …

Social Media Marketing

The most watched ad on YouTube in 2017 was a spot from Samsung India Services

en_US<p>article<p>YouTube shares its most watched ads and the top trending videos for …

Advertising

Brand Voyeurs and Culture Vampires

What do we mean by "pop culture?" It encompasses the broad range of social phenomena we consider to be cool and unifying. It's the connective tissue …

Advertising

Amazon Business: 150.000 Geschäftskunden nach einem Jahr

Vor einem Jahr launchte Amazon seinen B2B-Marktplatz Amazon Business auch in Deutschland. Bisher nehmen rund 150.000 Geschäftskunden den Service in …

Zalando will Kunden 22 Mio individuelle Online-Shops bauen.

<b>Ein Kleiderregal voller Daten:</b> Zalando investiert in den kommenden 18 Monaten einen zweistelligen Millionen-Betrag, um jedem Kunden einen …

2017 was the year digital ad spending finally beat TV

You knew it was coming.<p>We’ve been headed here for a while. But this was the year it actually happened: Advertisers spent more on digital than traditional TV.<p>To be specific: Digital ad spending reached $209 billion worldwide — 41 percent of the market — in 2017, while TV brought in $178 billion — 35 …

Advertising

Innovations in fantasy sports keep the dream alive

While newspapers, sports journalists, and some in the legal trades have been arguing that fantasy sports will die “soon”, the truth has gone in very much the opposite direction.<p>Over the last few years, fantasy sports have grown to tremendous levels. More and more entrepreneurs and startups want to …

Fantasy Sports

Volkswagen-Marke Moia stellt vollelektrisches Sammeltaxi vor

Wirklich bekannt ist die junge Volkswagen-Marke Moia bislang nur in der Mobilitätsbranche. Was sich im kommenden Jahr ändern soll. Ab Ende 2018 …

GM thinks we want to use our cars like credit cards, but I’m not so sure

A solution in search of a problem<p>In an ongoing effort to redesign the driving experience to include more smartphone-style features, General Motors unveiled a new service today called Marketplace in which owners can pre-purchase coffee and gas, or make restaurant reservations, all from the drivers …

Alibaba Group

Target launches its own mobile payments system with debut of ‘Wallet’

As promised earlier, Target today launched its own mobile payments system with the introduction of “Wallet” in the Target app. Wallet, as the name implies, allows Target shoppers in-store to both check out using their smartphone as well as take advantage of their Cartwheel digital coupons and …

Banking

Industrial-IoT-Umsatz lässt Deutschland glänzen

In Sachen Industrie 4.0 liegt Deutschland im internationalen Vergleich vorne. Die Automobilindustrie verzeichnet das größte Wachstum. Wichtig für die …

Everlane’s First-Ever Physical Store Takes “Radical Transparency” Literally

The clothing retailer joins a growing list of online-only brands that are seeing the value in bricks and mortar.<p>Back in 2012, when Everlane was just a year old, founder Michael Preysman made a grand pronouncement to the <i>New York Times</i>: “We are going to shut the company down before we go to physical …

Trends

Did Nordstrom Just Show Us the Future of the Department Store?

In early October, Nordstrom opened a small-format concept store that could help solve one of the department store industry's biggest challenges.<p>Two …

Trends

L’Oréal’s CMO: Brands should innovate when business is good, not when change is critical

en_GB<p>article<p>L’Oreal’s chief marketing officer claims brands should not wait for business to turn sour to kick-start innovation, and instead shake …

L'Oréal

Unwrapping Barneys’ holiday social media strategy

In the holiday spirit, Barneys is attracting new Instagram followers with the promise of thousands of dollars in gift giveaways.<p>Beginning today, the …

Social Media Marketing