tknuewer

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Facebook’s New AI Effortlessly ‘Opens’ Eyes In Photos Where They’re Shut

Image via Facebook Research<br>Facebook literally has its eye on you, but it has nothing to do with the privacy debacle that swept the internet by storm …

Machine Learning

Beschränkt Brüssel das Internet?

<b>Der Rechtsausschuss im EU-Parlament soll über das Urheberrecht abstimmen. Was bedeuten Brüssels Reformpläne für Internetnutzer? Ist das freie Netz in</b> …

Digital

How AI can identify fake news and warn advertisers who want to avoid it

The world has a fake news problem. And with the speed and scale of false information being spread across the internet, it can seem impossible to stop.<p>Artificial intelligence could be a way to slow its spread—and help stop companies profiting from intentional or accidental dissemination.<p>The method …

Fake News

Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web …

Advertising

Das waren die teuersten Influencer-Kampagnen der Bundesregierung

123.400 Euro haben Bundespolizei und Bundeswehr in Werbung mit Social-Media-Stars gepumpt. Unsere exklusive Auswertung zeigt, welche Influencer-Kampagnen von welchen Behörden bezahlt wurden.<p>Die Stars von YouTube und Instagram preisen vor ihrem jugendlichen Publikum nicht nur Bademode oder Limonade …

Marketing

Facebook launches gameshows platform with interactive video

Rather than build its own HQ trivia competitor, Facebook is launching a gameshow platform. Today the company announced a new set of interactive live and on-demand video features that let creators add quizzes, polls, challenges and gamification so players can be eliminated from a game for a wrong …

Social Media

Identitäts-Plattform Verimi ohne nennenswerte Resonanz

Verimi, das Online-Projekt führender deutscher Konzerne, hat einen Fehlstart hingelegt. Wie das Wirtschaftsmagazin Capital (Ausgabe 7/2018, EVT 21. …

Wirtschaft

"Wenn E-Privacy kommt, droht die absolute Schockstarre"

Kaum war die DSGVO scharf gestellt, tobte ein E-Mail-Tsunami durchs Land. Der aber war in vielen Fällen überhaupt nicht nötig, sagt Michael Neuber. …

Datenschutz

5 Marketing Lessons Burger King Learned From Studying Hackers

CANNES, France—The King’s in town … and last year’s Marketer of the Year is still a big draw. The line to hear from his minions stretched literally …

Burger King

Soccernomics: The Mistake You Made in Your World Cup Brackets

Here’s your big mistake on those World Cup brackets.<p>Many of the people who’ve filled out brackets on the Bloomberg terminal seem to have forgotten …

Sports Analytics

Collaborative Intelligence: Humans and AI Are Joining Forces

Artificial intelligence is becoming good at many “human” jobs—diagnosing disease, translating languages, providing customer service—and it’s improving fast. This is raising reasonable fears that AI will ultimately replace human workers throughout the economy. But that’s not the inevitable, or even …

Artificial Intelligence

What Generation Z’s Migration Away From Social Means for Marketers – Adweek

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a …

Public Relations

Deutsche Post will Streetscooter bis 2020 selbst produzieren

F.A.Z. exklusiv Deutsche Post will Streetscooter bis 2020 selbst produzieren<p>Von und<p>-Aktualisiert am 17.06.2018-17:17<p>Der Elektrotransporter sei „eine …

Wirtschaft

Google Is Training Machines to Predict When a Patient Will Die

A woman with late-stage breast cancer came to a city hospital, fluids already flooding her lungs. She saw two doctors and got a radiology scan. The …

Health Care

Europäische KI-Experten gründen das Bündnis Claire.

<b>Intelligenz, bleib hier:</b> 550 europäische Fachleute für Künstliche Intelligenz haben sich zusammengeschlossen und einen Forschungsverbund ins Leben …

Wirtschaft

Budweiser isn’t worried about Snapchat’s age policies as it bets big on buzzy World Cup ads

Official Fifa World Cup sponsor Budweiser is going all in on Snapchat as part of its biggest ever marketing push for the tournament. While other …

Advertising

Taking a stand against sexism and racism in the advertising industry

After being confused for a prostitute at a networking event, magazine editor Sherry Collins says she is taking an advert out to stop it happening to other women.

Advertising Industry

No one is opening those emails about privacy updates, and marketers are getting nervous

You've probably received a bunch of emails from companies telling you that they're changing their privacy policies, and perhaps asking you for …

Marketing

We Are All Pod People Now

Let’s start with a confession. I sometimes feel guilty when I’m wearing my Apple AirPods. Wait, strike that. I often feel guilty when I’m wearing my …

Advertising Industry

The Future Of The Shopping Mall Is Not About Shopping

When Cirque du Soleil announced plans this week for a “family entertainment” concept inside a Toronto mall, it said a lot about the future of shopping centers. The 24,000 sq.ft. space, called “Creactive”, will be a circus-inspired playground with a range of activities from juggling to high-wire – …

eCommerce

Mexico Fans Set Off Earthquake Sensors With Raucous World Cup Celebration

Elated fans celebrating Mexico’s surprise World Cup win over Germany got so worked up that they caused the ground to shake and set off seismic …

Mexico City

Facebook’s Screening for Political Ads Nabs News Sites Instead of Politicians

One ad couldn’t have been more obviously political. Targeted to people aged 18 and older, it urged them to “vote YES” on June 5 on a ballot …

News Industry

Mehr Offenheit und Kontrolle: Facebook ändert Richtlinien für Werbetreibende

Wer auf Facebook wirbt, muss zukünftig seine externen Datenquellen offenlegen. Außerdem können Werber gesperrt werden, wenn genug Kunden den Service …

Social Media

Digitale Transformation: Bei der Digitalisierung etwas falsch verstanden

Gut jeder fünfte Entscheider erklärt, die digitale Transformation abgeschlossen zu haben – ein gefährlicher Irrglaube, mahnen die Analysten von …

Wirtschaft

Before Automating Your Company’s Processes, Find Ways to Improve Them

One of the most recent automation technologies to emerge is robotic process automation, or RPA. RPA is a category of software tools that enable complex digital processes to be automated by performing them in the same way a human user might perform them, using the user interface and following a set …

Business Rules

VW stellt Johann Jungwirth kalt – stockt jetzt die Digitalisierung?

Analyse. Volkswagen hat überraschend CDO Johann Jungwirth in die USA abgeschoben. Für die Digitalisierung des Konzerns lässt das nichts Gutes erahnen.<p>…

Wirtschaft

Should Instagram Hashtags be in the Post or Comments?

Hashtags on Instagram are crucial and super hot.. We know this from previous studies.<p>But we’ve had many ask us to test if it was a better strategy to …

Social Media Marketing

Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy

Hotels are being forced to figure out how to work with a new class of brand-peddling marketers.<p>Three years ago, Lisa Linh quit her full-time job to travel the world and document it on Instagram, where she has nearly 100,000 followers; since then, she has stayed in breathtaking hotels everywhere …

Social Media

Facebook demands advertisers have consent for email/phone targeting

Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your email address or phone number. Starting July 2nd, advertisers will have to declare whether contact …

Digital Advertising

Four Digital Transformation Trends Driving Industry 4.0

When you hear the word “industry,” you may think of factories or tall smokestacks. And even though technology grows in leaps and bounds daily, this is still our mindset. For manufacturers that want to remain in the game, they must embrace the digital transformation and everything it has to offer. …

Manufacturing