Tito Serrano

14 Flips | 11 Magazines | 5 Likes | 2 Following | 2 Followers | @titoserrano9469 | Keep up with Tito Serrano on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tito Serrano”

12 Tools to Prototype an App for Entrepreneurs

Did you know that prototyping an app can help you not only turn your idea into tangible mockups, but even save you money?<p>Prototyping an app gives you many more benefits like:<p># Share your concept with friends, co-founders or even investors<p># Save money by showing a remote software development team a …

“Please stop” with Times New Roman: Graphic design rules for everyone, from an unlikely expert

Matthew Butterick knows how to present a case. A Harvard-trained designer turned civil litigation lawyer, Butterick is on a one-man mission to bring better design and typography to the legal profession.<p>His recent book <i>Typography for Lawyers</i> (Nov. 2015, 2nd edition) opens with a startling fact: With …

Typography

Study: Birds that mate for love have more successful bird families

At least in some birds, it seems a love match is much better than an arranged marriage. A new study published on Sept. 14 in PLOS Biology shows that birds and their offspring fare much better when they pick their own mates.<p>Behavioral ecologist Malika Ihle and her team at Max Planck Institute for …

Birds

What Is Generation Z, And What Does It Want?

And you thought you had just figured out millennials. It’s time to start wringing your hands about the new generation that’s about to enter the workforce. What do they even want?<p>Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and …

Generation Z

7 Summer Reads for the Curious Mind

Charles Scribner's Sons<p>Dover Publications, Inc.<p>Kurt Wolff Verlag, Leipzig<p>Charles Scribner's Sons<p>International Publishers<p>Cassell<p>Norton Critical Edition<p>…

The Real Roots of Midlife Crisis

What a growing body of research reveals about the biology of human happiness—and how to navigate the (temporary) slump in middle age<p>This summer, a friend called in a state of unhappy perplexity. At age 47, after years of struggling to find security in academia, he had received tenure. Instead of …

The Power Of Creative Ownership

There’s a major shift happening in ad agency creative departments. Projects that were typically assigned to a team of two creatives are being …

5 Ways to Build Rapport with Your Clients

Shortly after I graduated college I realized that my creativity, no matter how good it was, would only take mess far. I knew to be successful I was …

The interview process: A Creative Directors perspective

Over the years, I’ve sat across my desk and interviewed hundreds of designers and writers. This process is hard for the candidate because at the end …

Designers Who Don’t Talk Like Designers Get Hired

When I was young and eager to make use of my newly acquired design skills, I searched for freelance gigs online. I thought highly of my skills, and …

Why it pays to get inside the head of your opponent: the differential effects of perspective taking and empathy in negotiations.

2008 Apr;19(4):378-84. doi: 10.1111/j.1467-9280.2008.02096.x.<p>1Management and Organizations, Kellogg School of Management, Northwestern University, …

5 Takeaways from a Portfolio Critique

What I learned from a top designer<p>This weekend, I was fortunate enough to sit in on a portfolio review hosted by one Silicon Valley’s top interface …

UX Design