Tirthmaan Karmacharya

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Digital Marketing and Analytics Blog

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!<p>By every indicator available, ecommerce is continuing to grow at an insane speed. …

Responsive Mobile Website Design is Becoming More Important Than Ever

<i>Mobile</i> by Will Lion<p>With mobile internet users outgrowing desktop users (in some countries) mobile friendly websites are a must.<p>In the past we have …

Mobile

4 Steps To The Perfect AdWords Audit

Checklist for auditing an AdWords account: check feature usage, check account structure, check performance of segments, and track historical …

Harmonising SEO & PPC - A Practical Guide

The key to any successful SEO and SEM campaign is utilising data to make the right decisions. It’s imperative to combine and utilise data from these …

9 Tools to Find Influencers in Your Industry

The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large. In particular, there’s …

Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. …

Google Analytics Secondary and Custom Dimensions

Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales …

7 Ways To Boost PPC Performance NOW!

<i>December 6, 2013</i><p>Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing …

Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN

Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the …

Networking

Google AdWords Tips: Using Negative Keywords For Better Results

When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular …

The Importance Of Responsive Web Design For B2B Sites

The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a …

Web Design

The Top 10 Google AdWords Updates of 2013

The folks at Google AdWords have been busy elves over the last year – so much so that just keeping up with all of the changes is practically a …

Part I - Google Best Practices

article<p>en<p>https://adwords.googleblog.com/2014/01/the-performance-marketers-field-guide.html<p>Inside …

Make Google Search Partners Work for You

Perhaps, one of the biggest complaints for PPC marketers to Google AdWords is the lack of control of Google Search Partners. If you’re unfamiliar …

AdWords

3 Surprising Benefits Of Retargeting

As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out …

Messaging

Better Ads via Better Sitelinks - Google Best Practices

Sitelinks are an important part of successful ads. They show value to potential customers before a click occurs, while also being (along...

Common Adwords Mistakes That Are Costing You Money

Done right, it can be a valuable online marketing tool. It can drive massive amounts of motivated, highly targeted traffic in your direction. It can …

10 Steps to Audit Any Pay Per Click Account

Auditing your PPC account is a necessary step to ensure success, but it doesn’t have to be over whelming. This article focuses on the 10 most …

AdWords