Tina N

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SOCIAL BIG DATA: Each Social Network Is Using A Very Different Data Lens To Understand And Target Users

Now, social networks are making significant investments in putting this data to work to deliver personalized content, and help advertisers hyper-target users.<p>But each social network has a distinct character, and views its users through a very different data lens, which informs this targeting. By …

Twitter

Double Your Pinterest Followers In Five Minutes Per Day [Infographic]

by Nick Cicero on Jan 31, 2014<p>See top industry experts speak at <b>Social Fresh 2018</b> / Dec. 5-7<br>Where social marketers go to get inspired. Speakers …

Infographics

How Facebook Mastered the Art of Survival

When a notable startup threatens Facebook, one of two things happens: Mark Zuckerberg will attempt to buy the company. Or he will threaten to destroy …

Esurance's Super Bowl Twitter Contest Got 200,000 Entries in One Minute

Esurance, which ran an ad immediately after the Super Bowl ended, received more than 2.1 million tweets using its hashtag #EsuranceSave30, and …

JC Penney and Coke steal Super Bowl ad spotlight

en_GB<p>article<p>JC Penney and Coca-Cola’s Super Bowl marketing campaigns sparked outrage and praise during last night’s match (2 February) making them …

J.C. Penney

Sears Is Going Broke Because the Middle Class Is, Too

This article is from the archive of our partner .<p>Retailers that cater to middle-class consumers are finding it increasingly hard to do business, <i>The</i> …