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The ABCs of Writing Great Marketing Copy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are just 3 simple principles to writing good copy. "Copy" in this instance means anything written by you or your company which is meant to attract customers to your business. The same 3 principles apply whether you are trying to …

Marketing
Marketing

Another Big-Deal Museum Opening: SF MOMA

After closing HQ for renovation and running their programming remotely for nearly three years, SF MOMA opens their doors to the public again on May …

Architecture

Boston

As a city built on the back of the Revolutionary War, Boston’s the perfect place to instill in kids an appreciation for American history. Luckily, …

New England

7 Crazy Successful Instagram Business Accounts You Need to Follow

Change your professional destiny! Take a page from the playbooks of these inspirational Instagram superstar brands.<p>Like a lot of other social networks, Instagram was initially dismissed as an online playground for kids with little value for marketing or advertising. (Remember when people said the …

User Generated Content

TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they …

Televisions

How to Use Interactive Storytelling to Drive Conversions

Your customers know when you’re selling to them. At least, they’re pretty sure they know when you’re selling to them, and consumers overwhelmingly …

Marketing

7 Important Points for Ultimate Branding

Before we talk about the different techniques of branding, let us first get acquainted with the word “Branding”. Branding basically means building …

The Best L.A. Day Trip You Can Take—No Car Required

Photo By Lora Shinn<p>Ride the new Expo line from L.A. to Santa Monica for a day of car-free fun<p>Forget everything you’ve heard about Los Angeles traffic …

Culver City

The 10 Best Rooftop Bars in the U.S.

Well-made cocktails and Instagram-worthy views go hand in hand at our favorite hotel rooftop bars around the country. This article was originally published in 2016; it has been updated with new bars.<p>Sugar at East, Miami, Florida<p>A highlight of downtown Miami’s futuristic transformation is this …

Pacific Ocean

The 11 Best Beaches Around NYC

Urban beaches don't have to be concrete slabs overlooking a river. Within two hours (okay, maybe three—#traffic) of Manhattan, you can find classic boardwalks, tiny seaside towns, and sandy beaches that'll make you forget about the Caribbean, even if just for a moment. As you gear up for an …

10 of the best new affordable hotels in New York City

From bargain-price rooms in midtown Manhattan to swish boutique hotels in Brooklyn and Queens, our top 10 makes it possible to explore NYC to the max<p>Pod 39 Hotel<p>In an elegant brick building in Manhattan’s Murray Hill, this excellent budget option opened following the success of sister hotel, The …

New York City

8 Fun Things to Do in Brooklyn’s Prospect Park

As part of a summer series, T+L is highlighting amazing lesser-known attractions found in the United States. Next up: an expansive New York City …

David Bowie

The 24 best beaches in America, ranked

We've put together a comprehensive list of the best beaches in the US, based on several notable beach rankings and lists compiled by travel experts, travelers, researchers, and tourism boards. We combined them with our own editorial discretion to come up with the ultimate list of the best beaches …

Beaches

Singapore airport's best food found at staff canteens | CNN Travel

Singapore (CNN) — Hidden above a terminal car park and tucked away at the end of a dingy corridor lies Singapore airport's best-kept secret: its staff canteens. World's apart from the glitzy hub's rooftop swimming pool and butterfly garden, these loud hawker markets serve up some of the best -- and …

Swimming Pools

Best places to eat and drink in Japan: readers’ travel tips

It might not be hard to find great sushi in Tokyo, or a gem of a sake bar, but where would you go for the best okonomiyaki pancakes, takoyaki octopus balls, gold ice-cream or udon noodles?<p><b>Winning tip: Takoyaki, Nishiki Market, Kyoto</b><p>I’ve eaten the most rarefied meals of my life in Japan, but it’s …

Japan

VIDEO: Five Things to Do in Portland

Welcome to the West Coast city that appeals to virtually every type of traveler. There are plenty of ways to have a perfect weekend in Portland, but …

Oregon

Why Harlem Is New York's Best Food Neighborhood

From hand-pulled espresso shots to the sleekest wine bar in town, the neighborhood has become a destination to savor.<p>New York used to be the city that never sleeps; now it's the city that never stops—ever-evolving and always expanding, so much so that the neighborhoods you never went to are now the …

Bread

The best of Switzerland's city sights: readers’ tips

With Alpine backdrops, sparkling lakes and medieval hearts, these Swiss cities rank among some of the most picturesque destinations in Europe<p><b>Winning tip: Leisurely Lugano</b><p>Dramatically positioned on a glittering blue lake with mountains towering around, Lugano is a stunner. If arriving by train, take …

European Travel

Top 10 craft beer pubs in south London

With London Beer Week about to kick off, it’s an ideal time for a crawl south of the river to savour the burgeoning craft brew scene around Bermondsey, Brixton, Penge and Peckham • Top 10 craft beer pubs in east London<p>Hop Burns & Black, East Dulwich, and The Beer Shop, Nunhead<p>A mile apart, these …

England

13 Experiences Every Traveler Should Have in England

London’s cultural sights tend to go heavy on the grandeur—royal this, crown jewels that—but a stroll down its most famous outdoor market promises a …

New York City’s Best Chinese Restaurants

Opened in 1920, Nom Wah Tea Parlor is Chinatown's oldest continually operating dim sum restaurant and it’s still going strong. Located in the crux of …

The Incredible Secrets of New York's Times Square

Love it or hate it, Times Square is undeniably one of New York’s most iconic places. Here, nine little-known facts about the crossroads of the …

Great Depression

VIDEO: Five Things to Do in Buenos Aires

Argentina’s thriving capital is at once European and Latin, colonial and modern, so you’ll never be at a loss for fun things to do in Buenos …

South America

VIDEO: Five Things to Do in Los Angeles

Glitz and glamour may have made this city famous, but there are plenty of free or cheap fun things to do in Los Angeles. Get up early and trek to the …

VIDEO: Five Things to Do in London

There are endless fun things to do in London for every type of traveler, whether you’re a history buff, a gourmand, or a thespian.<p>London may (<i>may</i>) be …