Tina Mellergaard Jensen

346 Flips | 1 Magazine | 6 Likes | 15 Following | 56 Followers | @tinamellergaard | Senior International Social Media & Content Strategist at Mindshare Denmark

Americans expect to get their news from social media, but they don’t expect it to be accurate

Lots of news on social media? Yep. Lots of accurate news on social media? Nope: That’s the mindset of the typical U.S. news consumer in 2018, according to a new Pew Research Center report on news use on social media platforms.<p>Around two-thirds of U.S. adults say they get news from social media. …

Social Media

If Facebook makes a safe harbor for journalists and researchers, would it help?

If The New York Times hadn’t reported on the fake Twitter follower factories.<p>If ProPublica hadn’t investigated targeted Facebook ads discriminating against users based on race, disability, and gender.<p>If Gizmodo hadn’t uncovered the way Facebook’s “People You May Know” feature can create shadow …

Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts

What a year for Business Pages on Facebook!<p>It sure feels like every time we as marketers and business owners <i>think</i> we have our <b>Facebook marketing</b> …

Social Media

How the New York Times Is Using Strategies Inspired by Netflix, Spotify, and HBO to Make Itself Indispensible | WIRED

<i>The New York Times</i><p>Claws Its Way<p>Into the Future<p><i>The New York Times</i> Claws Its Way Into the Future<p>by Gabriel Snyder | photographs by James Day …

Twitter moves away from 140 characters, ditches confusing and restrictive rules

Partially confirming earlier reports, Twitter announced this morning plans that will begin to distance it from its strict adherence to the rule that tweets can only contain 140 characters. The company says that, among other changes designed to welcome new users to its service, it will no longer …

When It Comes To Creating Social Content, Hire The Person With The Least Marketing Experience

“But… we’re in marketing.” I hear it every time I mention that I don’t hire marketers for Big Spaceship’s content team. The concept often seems alien to agency folk – clients are paying us for our marketing expertise, so why am I hiring a bunch of amateurs? The truth is, the content game has …

Video consumption on Snapchat more than doubled in less than a year

Snapchat may have started out as the ephemeral messaging and photo-sharing app, but a majority of users now consume video there too, according to a report from Bloomberg today.<p>Daily video views on Snapchat have spiked to 10 billion, the report said.<p>That’s up from 8 billion video views on Snapchat …

How Facebook’s Stock Split Lets Mark Zuckerberg Keep Control

Investors may not have any voting rights with their new Class C shares, but they’re sure to make a lot of money.<p>On top of touting its amazing quarterly results yesterday, Facebook announced a clever three-for-one share split that prevents the dilution of its increasingly popular shares and allows …

This Architecture Firm Is Turning VR Into The Next Great Productivity Tool

NBBJ is the first major architecture firm jumping headlong into VR–by incubating its own platform.<p>Virtual reality is steadily spilling over into the design industry and is already changing how we create. The technology’s potential (and its limitations) for designers is what spurred the architecture …

New Facebook Tool Sparks The World’s Biggest Popularity Contest

Facebook’s Audience Optimization yields extensive, sometimes surprising data on what people talk about.<p>Who is more popular, Jimmy Page or Katy Perry?<p>According to Facebook’s new Audience Optimization feature (and the resulting data aggregated by <i>The Verge</i>), the Led Zeppelin guitarist wins out over …

To Fight Clickbait, Facebook’s Feed Prioritizes What Surveys Say

Until now, Facebook ranked stories in News Feed with an emphasis on what you click, Like, comment on and share. But thanks to insights from new qualitative surveys where users gave each feed story one to five stars, Facebook is now leaning heavily on a second signal — what you want to see. That …

Facebook is changing which posts you'll see first in the News Feed — again

Facebook is once again tweaking its News Feed algorithm to help weed out posts you may not want to see.<p>The company said Monday that it is updating …

Why Hard News Is Thriving on Facebook — The Content Strategist

If you want people to share your content on Facebook right now, make listicles about politics, gun control, and the environment. Might I suggest “10 …

89% of B2B Marketers Have Predictive Analytics On Their Roadmaps For 2016

• 78% see B2B marketings’ role expanding from demand generation to deal acceleration.<br>• Predictive marketers are 1.8x more likely to consistently exceed shared organizational goals.<br>• Predictive marketers are 2.9x more likely to report revenue growth at rates higher than the industry average and 2.1x more …

Big Data

Augmented Reality Study Projects Life-Sized People into Other Rooms - MIT Technology Review

Nothing beats talking to another person face-to-face, but a group of researchers are considering whether a life-size projection of a person who …

Google Paid Apple $1 Billion In 2014 To Be iOS’s Default Search Engine

Apple and Google rushed to keep the information from going public.<p>Court documents have revealed that Google paid Apple $1 billion dollars in 2014 to be iOS’s default search engine, reports <i>Bloomberg</i>. The sum was revealed in court transcripts of a copyright lawsuit that Oracle brought against Google …

Apple Just Hired One Of The Country’s Leading Virtual Reality Researchers

Virginia Tech professor Doug Bowman was recently awarded a grant by Microsoft for the HoloLens research project.<p>Out of all the big tech companies—Microsoft, Facebook, Google, just to name a few—Apple is the only one that hasn’t publicly announced an interest in virtual or augmented reality …

Jack Dorsey Confirms Departures Of Several Twitter Execs

Twitter CEO Jack Dorsey has confirmed the departures of Twitter execs, who oversaw the product, engineering, media and HR teams.<p>In a statement, posted to Twitter on Sunday, Dorsey wrote:<p>“I’m sad to announce that Alex Roetter, Skip Schipper, Katie Stanton, and Kevin Weil have chosen to leave the …

Sådan skriver du gode LinkedIn statusopdateringer

Hvad er en god statusopdatering på LinkedIn og hvordan laver man den?<br>Brug din ekspertviden til at lave værdifuldt indhold og pak det effektivt ind, …

From Digital Disappointment ToThe End Of The App Era, Here Are Eight Trends For 2016

Tom Goodwin Contributor<p>Tom Goodwin is EVP, head of innovation at Zenith Media and the co-founder of the Interesting People in Interesting Times podcast and event series held at Soho House in New York.<p>More posts by this contributor:<p>The battle for consumers gets physical (instead of virtual)<br>• In the …

Stribr: A new tool to manage all of your Instagram needs

Instagram is one of the best platforms for brands and individuals to promote themselves. That’s why the number of tools available to up your stats is rising by the day, especially as it continues to integrate more of Facebook’s ad functionalities.<p>One of those new tools is Stribr – an all-round …

Emoji usage in TV conversation

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Seriously. Instagram Needs Two-Factor Authentication.

That’s it. It just does. If Instagram wants to be where we capture and share our most treasured moments, it needs to help us protect them. The easiest way to do this is offer the option to turn on two-factor authentication or some similar security feature. Let users add a phone number, and when …

Tinder swipes right on up to $470 million IPO

Tinder’s parent company Match (which is owned by IAC/InterActiveCorp) could raise $470 million in its initial public offering. That’s a whole lot of swipes right.<p>The figure was revealed in an SEC filing today, and suggests that the opening share price will be between $12 and $14.<p>That means the …

PlentyOfFish

What a Great Digital Customer Experience Actually Looks Like

Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience has been shown to produce significant results—more customers, more sales, and more loyalty—many companies still struggle to …

Is Your Company Encouraging Employees to Share What They Know?

Many of the things we need to know to be successful – to innovate, collaborate, solve problems, and identify new opportunities – aren’t learned simply through schooling, training, or personal experience. Especially for today’s knowledge-based work, much of what we need to know we learn from others’ …

Pinterest Unveils New Image Search

Pinterest is making big changes to its search functionality that involve machine learning and image recognition techniques. In a blog post, engineering manager Kevin Jing unveiled what the company calls their “Crazy-fun new visual search tool,” which lets users of the company’s mobile app search …

Google Expands Its VR Program For Students To More U.S. Schools

Earlier this year, Google announced its so-called Expeditions Pioneer Program. This project aims to bring Google’s Cardboard VR viewer to students by bringing a full kit of gear for using virtual reality in the classroom to schools.<p>Google started rolling this program out to select schools in …

Snapchat Reaches 6 Billion Daily Videos Views, Tripling From 2 Billion In May

On the heels of Facebook’s announcement last week that they had surpassed 8 billion daily video views, Snapchat confirmed to the FT over the weekend that users of the ephemeral messaging app were now watching 6 billion videos every day.<p>What’s really notable about this latest reveal is how damn …

Facebook Unveils Advertising For “Political Influencers”

Facebook is unveiling advertising products aimed at people who post about politics a lot.<p>Facebook, which has specialized in highly targeted advertising for years, is trying something new: letting candidates deliberately target people who post a lot about politics. This week, the social media …