timsmanning

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Prospect Theory and Loss Aversion: How Users Make Decisions

<b>Summary:</b> When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the …

About Department Store for the Mind

The Department Store for the Mind is a place to explore the world inside your head: a vast and unique terrain of thoughts, ideas, emotions and …

The Behavioral Economics Guide 2015

• TED Talks on Behavioral Science<br>• Scholarly Journals with Behavioral Economics Content<br>• Postgraduate Programs in Behavioral Economics and Behavioral …

Applying the insights of behavioural economics will mean better – and cheaper – government

Shortly after the Coalition came to power, David Cameron brought a team of civil servants into the Cabinet Office to work on a ground-breaking …

Why You’re More Likely To Buy Something When Shopping On Your iPad

The “endowment effect,” which makes us overvalue items, is stronger on a touch screen.<p>People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up even in trivial things, like coffee mugs or chocolate bars, that …