Tim Shutes

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Why Customers Buy (It's Pretty Simple, Actually) | Inc.com

We recently did some work for a brand that had very high awareness but low consideration in the e-commerce space. Their goal was to get more buyers to consider and evaluate their brand when purchasing. The first step involved developing a better understanding of the "consumer decision …

eCommerce

Connect, Then Lead

<b>Is it better to be loved or feared?</b><p>Niccolò Machiavelli pondered that timeless conundrum 500 years ago and hedged his bets. “It may be answered that one should wish to be both,” he acknowledged, “but because it is difficult to unite them in one person, it is much safer to be feared than loved.”<p>Now …

The 4 Weapons Of Exceptional Creative Leaders

Charles Day outlines four perhaps unexpected but effective weapons that the best creative leaders use in their battle for creativity and profitability.<p>For the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are compounded by the fact that, in …

50 Design Problems In 50 Days: Real Empathy For Innovation (Part 1)

The adventure taught me an unbelievable amount about design’s power to solve problems and about my own capacities as a designer. Importantly, it …

Why Leaders Exist

Why do leaders exist? This is perhaps one of the most simple yet profound questions we can ask about leadership. Oddly, I am not sure I have ever …

6 Ways Companies Drive Out Their Best People

Sometimes you walk into a room and think – <i>Oooh, I could hang out here for a while</i>. There’s natural light, the temperature is just right, it smells good. The furniture is attractive and comfortable. Then there are rooms you walk into and just can’t wait to get out of – too cold or too hot; harsh or …

Vision Is Not Enough

Vision, Vision, Vision… How many times do we hear leaders and organizations talk about vision. “You have to cast vision, money follows vision, people …