The Social Selling Network

By Timothy Hughes | The latest and greatest articles on Social Selling, Content Marketing, Customer Experience, Customer Service, Leadership and what you need to be up-to-date in the connected society

Ghostwriting Blog Posts for Sales Reps? Read This First.

Blogs are an excellent way to establish employees as thought leaders. And if a sales rep becomes a regular contributor to your organization's blog, …

Digital Marketing

DLA in Australia: Being Social, Going Global - Digital Leadership Associates

<b>By Adam Gray | @AGSocialMedia</b><p>As I sit in a shopping centre in Melbourne in between meetings, I am spending a moment to reflect on where my life has …

Selling

CIOs: Step Away From the Email and Get On Board with Collaboration

How many more times do we have to hear email is king of workplace communications?<p>As a former CIO at an insurance provider with over 30,000 deployed …

Online Life

Gone in 1.3 seconds - Digital Leadership Associates

<b>By Alex Low | @Alexander_Low</b><p>I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this …

Leadership

Data pick of the day: Social wins over website for news brands

With the increasing popularity of social, even major news brands find more users coming from the medium than their own websites. According to …

Marketing

Bridge Group 2016 Sales Development Metrics and Compensation Benchmark Report

Intro Sales development teams are taking a much more data-driven approach in recent years by closely tracking their metrics and performance. …

SaaS

Sales is Hard Work. Get Used to it or Get Out! - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>A salesperson friend of mine called me up and the conversation went like this …<p>Salesperson: They have re-organised …

Leadership

If you don't know the ROI of your social selling project you need to stop right now! - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>Shock, horror… Tim Hughes, social selling innovator and pioneer telling you to stop your Social selling project. …

Selling

The First Step Towards Sales Mastery: A Public Commitment

Decades ago when I was teaching Miller Heiman programs, I was asked back a year later to give a key note. Before my presentation, a guy came up to me …

Self-improvement

5 Not So Obvious Benefits Of Content Marketing

With over 86% of both B2C and B2B marketers now using <b>content marketing</b>, it can no longer be considered something that an established mid-sized brand …

Digital Marketing

What B2B Sales Teams Need From Marketing to Win Deals

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent …

Marketing

What Social Selling Is. (And what it isn't) - Digital Leadership Associates

<b>By Alex Low | @Alexander_Low</b><p><b>I still get asked the question, “What is social selling?”.</b><p>But I’m not surprised. I still see lots of posts from other …

Selling

This is the biggest mistake you are making with social selling - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>Here at DLA we have one objective about our social selling programs: Quality. We have to see our customers getting a …

Selling

Are You Social Selling or Social Marketing? - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not …

Selling

Telesales: the Only Pipeline Gap Filling Trick in Today's Digital World? - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>As we close out for summer, do we have everything in place to fill those pipeline gaps in September?<p>For those of us …

Selling

Why I Love Cold Calling - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>I was cold called today, the conversation went something like this.<p>“Hi is that Timothy?”<p>“Yes, who’s that?”<p>They tell me …

Marketing

Not Passionate About the Problem? That is Your Problem, not the Customer’s - Digital Leadership Associates

<b>By Alex Low | @Alexander_Low</b><p>I was chatting with the Head of Sales Enablement at Hootsuite the other day, Shamis Thomson. We were debating whether …

Selling

AI: Transforming the Way We Work and Learn - Digital Leadership Associates

<b>By Katie King, Head of Digital Transformation, Digital Leadership Associates | @katieeking</b><p>Artificial intelligence (AI) is advancing at lightning …

Intelligence

Brilliant Influencing: Sell How the Customer Wants to Buy

Smart organizations, and the best salespeople who work for them, determine their approach to selling based upon their prospects’ and customers’ …

Harvard Business Review

20 Brilliant Books that SaaS Experts Recommend

There are plenty of blogs and websites dedicated to SaaS out there, but sometimes nothing beats a good book. An expertly written book offers a great …

SaaS

4 easy ways to take social media marketing to the next level

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create standout …

Social Media Marketing

Storytelling for action: Why brands need to tell a complete story

The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story.So concluded marketing professors …

Storytelling

Social Selling: Craft Perfect LinkedIn Messages Using Network Profiles

LinkedIn has become the most powerful research tool available for sales professionals leveraging social media. You can click into someone’s profile …

Networking

Should CEOs Be On Social Media? | Biscuit PR

Every business and organisation these days has a social media presence. But what about the people running these organisations? Senior level …

Social Media Marketing

Salespeople: Here’s Why Prospects Ignore Your Outreach

<i>David’s article originally published on Salesforce-Quotable</i><p><i>This article is the first in a two-part series. Read David’s second installment,</i> …

Digital Marketing

Social Selling in a Digital World

Recent studies have shown that a majority of buyers are "significantly influenced" by what they find on social networks. It's not a mystery, then, …

Selling

Social media: the Email Killer - Digital Leadership Associates

<b>By Alex Low | @Alexander_Low</b><p>I have been working for myself for the last six months and it has been an amazing eye opener. It is the first time in my …

internal

How Top CMOs Quantify Marketing Investment with Revenue Attribution

The buyer’s journey does not follow a linear course. Without revenue attribution, you are exposed—unable to allocate time, money, and resources to …

Consumers Website Expectations Accelerating

<b>Consumer website expectations</b> in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral …

Web Design