Digital CMO

Most recent stories in Digital CMO

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  Timothy Hughes

  

  3 days ago

  Influencing degree to be offered by Irish university - BBC News

  BBC News

  Irish university to offer degree in influencing Image source, Getty Image caption, The course will include modules on business skills, video and audio editing, and and creative writing At a glance A university in Ireland is to offer the country's first degree in social-media influencing • The Bachelor of …

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  Timothy Hughes

  

  3 hours ago

  How CFOs can reduce SaaS spend by 30% in these tough times (via Passle)

  passle.net - Tim Hughes

  In this Techcrunch article they are the question How CFOs can reduce SaaS spend by 30% in these tough times? The answer they give is "So, should we ask …

• Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

  

  Timothy Hughes

  

  1 day ago

  Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

  marketingprofs.com - Thomas Mustac

  The best way to counteract AI-generated disinformation is to work with fact-checking organizations and journalists who focus on debunking misleading …

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  Timothy Hughes

  

  1 day ago

  Why you can no longer create a piece of content and blast it out over lots of different social media platforms (via Passle)

  passle.net - Tim Hughes

  In this article from The Drum, it talks about the changes that have taken place on social media, it's matured and so have we. If you think about it, …

• 

  Timothy Hughes

  

  1 day ago

  Social selling 1 - Sales Cadences 0 (via Passle)

  passle.net - Tim Hughes

  One of our SDRs has gone and got a corporate role as an SDR. It's interesting watching him settling in. All the other SDRs are struggling, our SDR …

• Empathy in Marketing: A B2B Gamechanger

  

  Timothy Hughes

  

  2 days ago

  Empathy in Marketing: A B2B Gamechanger

  marketingprofs.com - Mike Caldwell

  When competitors begin launching similar solutions, your marketing message must stand out. It's not just about showcasing specific features, …