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9 things you should never say during a salary negotiation

You're 96% sure that you are ready to schedule a meeting with your boss to ask for a raise. Or perhaps you're nearing the end of the job interview process and an offer is in sight. However, if you're like me, you have definitely put your foot in your mouth a time or two saying the wrong thing at …

Employment

Microsoft CEO Satya Nadella's Clear And Consistent Vision Rallies Employees Around A Common Purpose

Microsoft CEO Satya Nadella read a book that changed his outlook on leadership and business. The book was <i>Mindset</i> by award-winning Stanford psychologist Carol Dweck. In the 2006 book Dweck explores the habit of having a “growth mindset:” the belief that our potential is not stagnant. We can learn …

Leadership

iQiyi: 'China's Netflix' shares dip in US stock debut

<b>Chinese video streaming service iQiyi - often called China's Netflix - made a rocky US stock market debut as it launched on the Nasdaq.</b><p>Shares opened slightly ahead of the $18 listing price, before quickly falling back and closing down 14%.<p>But iQiyi chief executive Gong Yu said he was not concerned …

Stock Markets

Public Speaking Is the 1 Skill that Will Make You Stand Out. Here Are 4 Simple Ways to Master It

Sometimes, it's the small things that make the biggest difference.<p>Public speaking can feel overwhelming and maybe even terrifying, especially if you don't do it often. Whether it is a simple presentation to just a few co-workers or a huge event to a ton of people and your career depends on it, the …

Public Speaking

Big marketers like McDonald's, HP and State Farm are changing the ad agency model as we know it

Ad agencies are facing an increasing number of outside threats to their business model. As a result, many are reaching into the past in an attempt to reinforce their relevance — while some are being forced to by their clients.<p>A growing number of major brands, including McDonald's, HP, State Farm …

Advertising

Steve Jobs Practiced 1 Habit That Turned Good Presentations into Great Ones | Inc.com

Steve Jobs was a master showman. In my opinion, Jobs was the best business storyteller of our time. Every product launch was brilliantly performed. Every move, demo, image and slide was in sync and beautifully choreographed. If I sound like I'm describing a Broadway show, you're right. A Steve Jobs …

Living Rooms

Unbounce launches AI-powered landing page analyzer after 8 years of training

Trying to work out how to improve your landing page’s conversion rate is difficult at best. While a select few experts use a data-only approach, the process is fairly subjective. Like being an art critic. Or estimating the chances of Donald Trump’s impeachment.<p>Today, Unbounce — the landing page …

Interline Agreements Vs. Codeshare Agreements Vs. Alliances Vs. Joint Ventures

Airline partnerships are more complex and advanced than ever before, both for the better and worse. About 20 years ago the Star Alliance was formed, …

Air Canada

How to Manage Your Star Employee

Managing your star performers should be no sweat, right? After all, they’re delivering results and exceeding targets. But don’t think you can just get out of their way and let them excel. They require just as much attention as everyone else. How do you manage someone who is knocking it out of the …

Digital Marketing

Why Companies Should Measure “Share of Growth,” Not Just Market Share

Accelerating growth is on every CEO’s agenda. Each year business leaders commit to an overall revenue growth target, but the reality is that growth within a business is often very uneven. Some parts grow faster, and one hopes that they offset the other parts that may be declining. Dave Calhoun, …

Diapers

Daniel McGinn: Why Being Mentally Prepared Is Key To Career Success

I spoke to Daniel McGinn, author of <i>Psyched Up: How the Science of Mental Preparation Can Help You Succeed</i>, about what science tells us about mental preparation, how to raise your confidence at work, how to become a better public speaker, his pre-performance rituals and best career advice.<p>McGinn …

Self-improvement

10 Tools for Data Visualizing and Analysis for Business

<i>Guest blog post by Dante Munnis</i><p>Digging through messy data and doing numerous calculations just so you can submit a report or arrive at the result of …

The pickiest of kids ate dozens of new foods after a two-week training devised by a psychologist

If a child is a fussy eater, there’s probably not one single reason why. It could be genes. It could be the subtle hints the child—or small baby—has learned by watching their family at the table. It could be the psychological connections that their parents have helped forge between certain foods …

Nutrition
Oil & Gas Industry

6 Psychological Tricks That Will Make People Buy Anything | Inc.com

"We tend to think our message is what moves people," says Robert Cialdini, the author of <i>Pre-Suasion: A Revolutionary Way to Influence and Persuade</i>. "But it's what we do first to create a particular state of mind in our audience that makes them receptive." Offering coffee, for instance: Research has …

Psychology

17 PPC Spy Tools That’ll Crush Your Competitors

Growing up, I was a <i>sucker</i> for spy toys.<p>Anything that could make me feel like a secret agent, made me beg my mom to death to purchase the coolest spy …

AdWords

Facebook admits to more measurement mistakes

After inflating video viewing stats for years, Facebook now finds more flaws in the data it's reporting to advertisers and businesses.<p>Facebook's having trouble with accuracy.<p>In September, the social network admitted to overestimating video views in reports to advertisers. Now, the company has found …

Internet

23 Must-Have Tools for Your Marketing Stack

It’s time to upgrade your SaaS marketing team.With the right tools, your staff has the opportunity to acquire new users, offer quality customer …

Marketing

How to Expand Your Core Keyword List: Four Tools You've Never Used but Should

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche …

SEO

Create “Buyer Personas” for Social Media Marketing

Posted by Social Media with Carmen Lascu on 09/24/2016<p>Creating <b>“Buyer Personas”</b> is the key to a <b>Successful Social Media Marketing Campaign</b>.<p>You have to …

Do You Know All of Google's Marketing Options?

If you're a social media marketer, or you're simply trying to leverage social media for your own business, Google is one of the most important - and …

Marketing

Oil Traders See More Pain For Markets

Talk of oil production freezes and even production cuts have been tossed around so much lately among analysts, traders, pundits and major producers that it’s hard to keep up with who said what, and which comments to take seriously.<p>Against the backdrop of all of this conjecture is a more than …

Oil

52 Sites to Get Free Images for Your Content

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. Yet if you have ever …

Public Domain

25 Powerful Website Audit Tools You Should Check Out

Doing a website audit is not a joke. It is a long-time and complex process that demands great patience and turns over hundreds of web pages. I am …

Google Chrome

12 Free and Low-Cost Tools to Create Pinterest Graphics

Shares 17.2K<p>Online marketers understand the importance of having great visuals to post on their website, blog and social media channels.<p>However, …

7 Completely Helpful Web-Based Productivity Tools for Startups

These easy Web-based online productivity tools can give your small business a significant (and affordable) competitive advantage.<p>It has never been easier to start a new business. With countless cloud-based tools, most if not all of our business processes can be managed online with the help of …

Small Business

From Brand to Buy: Build Everything Around the Customer's Experience

<i>Brian Cohen, EVP Group Director, Catapult</i><p>Worry less about what to call the purchase journey and more about new ways to unlock its power<p>As far back as I can recall, we, as marketers, have been searching for the right model to illustrate how consumers go through the process of making a purchase …

Customer Experience

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HTML

Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all …

Social Media Marketing