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The Strange (But Effective) Way to Stick to Hard Goals

The Strange (But Effective) Way to Stick to Hard Goals

TIME - Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs at NirAndFar.com. There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer. Over the past four years, I’ve discovered many incredible ways to hack …

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