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1,165 Flips | 9 Magazines | 172 Likes | 19 Following | 427 Followers | @thyme | Keep up with thyme on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “thyme”

How Successful Marketing Writers Plan Their Content - Copyblogger

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client.<p>The client, …

Marketing

4 Step Guide to Online Marketing for Small Businesses

iStock by Getty ImagesOver the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing.Of course, …

Marketing

8 types of content you should use for SEO

Website owners, digital marketers, content creators and businesses have one thing in common; they are all looking to feature first on search engines. …

Infographics

10 essentials for your social media marketing campaigns

It’s nearly impossible to run a successful business today without a social media strategy.<p>Unfortunately, social media marketing requires a lot more …

Social Media

Why content marketers must be active on social media

At one time or another, most of us have struggled with social media.<p>Whether you’re stuck figuring out what to say, how to say it or where to post it, …

Social Media

How to Create a Successful Content Marketing Schedule

Is content marketing one of your business’ promotional strategies? If so, how do you find time and stay on schedule when it comes to creating social …

Marketing

Want To Fix Your Company Culture? Get A GAME Plan

Are you helping your team build trust and increase emotional agility?<p>All leaders need a GAME plan to build sustainable tribal agility. But you don’t need to reinvent the wheel. I’ll provide a template in a moment!<p><b>What Is A GAME Plan?</b><p>A Cultural GAME Plan provides cultural rituals so a person knows …

Employee Engagement

6 Ways to Drive Revenue with Highly Relevant Email Newsletters

The world of ad revenue is changing for publishers. While ads used to be displayed primarily on media sites and on social media, they’re now …

Marketing

How to Grow Your Customers With Email Marketing Campaigns?

Experts believe that email marketing is one of the essentials of technology that provides a high rate of ROI<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>How often do we get emails on our inbox about a company or a product and we are even lured to know more …

Marketing

How PR pros can use Google Analytics to target audiences, measure and more

<i>This article originally ran on</i> PR Daily <i>in July of 2017</i>.<p>The pressure to measure PR campaigns in hard numbers has never been higher.<p>Though the true …

Google Analytics

4 Essential Small Business Offline Marketing Strategies

So much of the focus of modern marketing involves the internet. While there’s certainly a place for content marketing, Facebook Ads, SEO, social media and other online marketing tactics, you don’t have to limit yourself to these. In fact, with so many businesses today concentrating on this, you can …

Small Business

Understanding Influencer Marketing And Why It Is So Effective

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the …

Public Relations

6 Old School Marketing Tactics That Still Work on Social Media

It seems like everywhere we look there’s some new social media or marketing tactics being touted as <i>the next big thing.</i><p>As marketers and businesses, …

Marketing

The 80/20 Rule for Email Marketers

There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes.For email …

Marketing

How to Build a Strong Brand Through Curated Email Newsletters

Branding is certainly a well-known concept for marketers everywhere. After all, a brand is what makes a business more than a sum of transactions: …

Marketing

How Small Businesses Are Blowing It With Their Brand Marketing Strategy

Take a step back and avoid the tactical frenzy of social media.<p>A few weeks ago, I received a call from a business owner. He was frustrated at a lack of progress from Facebook ads he'd been running.<p>The source of the problem: He had no overall brand marketing strategy in place. Under the constant …

Marketing

Who Owns Which Car Brands?

The auto industry has a very confusing family tree. The past decade has seen partnerships, sales, separations, bankruptcies, and entire divisions …

General Motors

Try These New Customer Service Social Media Strategies

If you want better customer service — and who doesn’t? — there are strategies, and there are <i>social media</i> strategies.<p>Like many consumers, Ryan James, has discovered the latter lately. When he needed to arrange a wheelchair for a recent flight from Budapest to Montreal, he skipped the phone and just …

Social Media

10 Reasons Your Content Marketing Has Failed

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing.<p>Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong.<p>These ten issues are the usual …

Marketing

How to Launch Your First Email Marketing Campaign and Get the Results You Want

Email isn't going anywhere. There are 3.7 billion global email users. Wouldn't you like all of them to be your customers?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 …

Marketing

It’s a fantastic time to be in digital advertising

The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent …

Digital Advertising

Infographic: The state of mobile marketing in 2018

Mobile advertising is a rapidly expanding part of the communications industry.<p>As more and more individuals use social media via their mobile devices, …

Marketing

These 2-Ingredient Bagels Are About to Change Your Life (and They Take Less Than 30 Minutes to Make)

<i>Healthy bagels that don’t taste like cardboard? We’re all ears.</i><p><i>This story originally appeared on Cookinglight.com by Jaime Ritter.</i><p>I’ve been seeing a …

Breakfast

50 Logo Templates from Studio Standard

50 logos—Studio Standard’s first set of logo branding templates.Amazing—after providing us with several well-designed brochure and magazine …

Graphic Design

Don't Just Create Content and Then Sit Back. Promote It! Here's How.

Social media, retargeting and participation in forums should all be part of your promotion plan.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It would be …

Social Media

How to Produce Social-Media Content That Delights Your Customers: 3 Important Lessons

Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.<p>Last week, Rosey Blair, a blogger, writer, and actor published a series of Instagram stories, with more than 250 thousand people tuning in. The next day, …

Social Media

Best Instagram Marketing Tactics for An Early Stage Business

Do you think that Instagram is just a photo sharing platform? If you think so then it's time to change your mindset. Explore how Instagram can help your brand.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur …

Social Media

Infographic: 44 words and phrases that are killing your message

For good writing, less is often more.Disposable comments and trivial remarks make reading more difficult for your audience and muddy the meaning of …

How two IIT-Bombay students started The Minimalist while still in college to give design a new spin

<i>The Minimalist was started as a Facebook page for thought-provoking witty content when founders Chirag Gander and Sahil Vaidya were yet to graduate</i> …

Here's How to Fix Your Marketing, Once and For All

Follow these four steps to transform your marketing team through highly-skilled freelancers.<p>The usual business mandate is this: Once you grow your revenue to the size where you can afford a full-time staff, you should do so. This is true for the most part, with one key exception: your marketing …

Marketing