Mark Thomsen

6 Flips | 1 Magazine | 17 Likes | 7 Following | 2 Followers | @thomsenmark | Keep up with Mark Thomsen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mark Thomsen”

New Study Answers: What Motivates Employees To 'Go The Extra Mile?'

It’s one of the elusive Holy Grails of management: How do I consistently motivate employees to “go the extra mile” for me? How do I get employees to give 110% when studies routinely show the vast majority of them are disengaged – not emotionally committed to the companies they work for.<p>Thus, I took …

What Happens When Newcomer Adventure.com Pays to Play on Twitter and Facebook

How does a newly launched venture stand out among influencers who post about captivating moments and brands that have an army of content producers …

Kraft Says It Rejects 75% to 85% of Digital Ad Impressions Due to Quality Concerns

Concerns over ad fraud, viewability and overall inventory murkiness are causing Kraft to reject up to 85% of all impressions offered via real-time ad …

How We Made A Viral Video Of Strangers Kissing And Increased Sales By Nearly 14,000%

For the last 3 years, our clothing label Wren has created short videos that accompany the launch of each season's collection. We've always tried to make them fun, sexy and cool, but this is the first time we tried to make one that one was truly worth sharing.<p>First, here's what happened last week. …

Why People Unsubscribe From Mailing Lists (And How to Win Them Back)

Running a newsletter can be difficult. You put so much energy into getting people to sign up that a couple of unsubscribers may just ruin your day.<p>Clearly, there’s a reason people unsubscribed from your newsletter: Maybe they don’t think you’re creating great enough free content, or are fed up with …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …