Thom

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How To Create A Branding Style Guide, With Examples From Successful Companies

<i>“Just as your business should have a nailed down statement of general purpose, it should have a statement of aesthetic purpose as well. Start your</i> …

Click Maps | Features

Design like a Developer

Longer title: Design in Sketch as if you were building UI in a development environment<p>First of all, this is the only time Photoshop is going to be …

Secrets of design leadership—from Stanley Wood of Spotify

Designers are frequently finding themselves in leadership roles as their craft holds greater sway on product performance.<p>But too few designers are …

Design Doesn’t Scale.

Design Doesn’t Scale is a statement that has bothered me for the last four-years. When I joined Spotify’s design team in 2012, the level of …

User Flows | 20 Inspiring Examples

When building a new website you might want to take into consideration to first create the sitemap. This assures you that your future site is fully …

Web Design

User Personas: One of the Best Tools for Understanding Your Customers

Have you ever tried to buy a gift for someone you didn’t know very well? It’s pretty darn tough. What do they like? What’s their shoe size? What are …

UX Design

Asking the Right User Experience Questions

Few things are more revealing than watching just a few users attempt tasks on a website or software.<p>But while you’re watching users you should ask …

UX Design

Wireflows: A UX Deliverable for Workflows and Apps

<b>Summary:</b> Wireflows are a combination of wireframes and flowcharts. They can document workflow and screen designs when there are few pages that change …

The beginner’s guide to usability testing

<b></b>You are not your users. But if you can find your users and learn from them as you design, you’ll be able to create a better product.Usability testing …

UX Design

5 Approaches To Creating Lightweight Personas

“So who are we designing for?”<p>That should be the first question of every single project.<p>It should be followed by, “What are their motivations?” or …

Personas: Putting the Focus Back on the User

In the art that user experience has become, we talk a lot about not letting our client’s personal preferences get in the way of what would be best …

5 Tips for Making More Money as a Freelance Designer

When I started out, I made about $1,680 a month (after taxes). Now I make that in less than two days. It’s crazy when I think about it.For a lot of …

Web Design

Complete Beginner’s Guide to UX Research

In an industry devoted to the people who use our products, services, and applications, research is paramount. We ask questions. We take notes. We …

UX Design

Using design theory to create beautiful, high-converting landing pages

Conversion-optimized design results in happier users and more profitable businesses.The post Using design theory to create beautiful, high-converting …

Profit

50 things I learned from spending 3 years as a UX intern

Alexis Collado on using data, finding mentors, and designing for humans.The post 50 things I learned from spending 3 years as a UX intern appeared …

UX Design

Personas – A Simple Introduction

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your …

Ein gutes Doppel: Scrum und User-Experience-Design erfolgreich anwenden

Die Bedeutung der User Experience bei der Software-Entwicklung ist im Smartphone-Zeitalter wichtig wie nie. Doch wie lassen sich …

A Quick Guide For Designing Better Buttons

Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones …

Wireframing

5 Rookie Mistakes in Usability Testing

If you don’t execute a usability test properly, the information that you get could cause you to make changes to your website based on false …

Usability Testing